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Topic: Pepsico

Photos of SXSW, Internet Celebs and Major Musicians From L.A. to New York

The latest celebrations

SXSW Interactive took place in Austin, drawing attendees from all industries to celebrate innovation and technology, while magazine parties and charity galas commenced in New York and LA. 

Can Data Help Maker Studios Guarantee a Hit for The Walking Dead's Robert Kirkman?

Nerd Court is now in session

In a heated exchange before a judge, YouTuber Commander Holly (real name: Holly Conrad) faces off against actress Tina Huang. The issue at hand is one that has divided many…

The Super Bowl Is Turning Into Digital Advertising's Biggest Day

Brands invest in online campaigns, not just TV spots

As Super Bowl audiences demand more second-screen content and as online ad opportunities expand, brands are aggressively growing their presence beyond merely multimillion-dollar TV spots. It's about so much more than…

Why the Super Bowl Halftime Show Has Become the Biggest Ad of All

Katy Perry, brands poised to win big

For brands that know the score, music and sports can be a winning combination—and nowhere more than the Super Bowl halftime show, the height of music, sports and pop culture…

Pepsi's Music Chief Makes the Super Bowl Sing

On the brand's ties with artists like Katy Perry

Emma Quigley, who joined PepsiCo last October as its first North American head of music, is a heavy hitter in music, having spent the previous two years leading global marketing…

Here Is How the Coke Vs. Pepsi Battle Plays Out on YouTube

One gets huge engagement, the other draws far more subscribers

Virool today is rolling out two free tools, dubbed ChannelWatch and VideoSpy, for digital video marketers that help them analyze how brands fare against one another. Since YouTube is a…

PepsiCo’s Javier Farfan Talks About Blowing Up Genres and What Makes Great Creative

The Clio music juror listens for authentic chords

Creating a new cultural fluency for a brand as large and diverse as PepsiCo seems like a tall order. But sitting across from the man charged with that task—a denim-draped,…

The NFL Names Dawn Hudson as Its New CMO

Pepsi marketing vet accepts challenging role

The National Football League, beleaguered by negative publicity in recent weeks, today announced that former PepsiCo CEO Dawn Hudson is its new chief marketing officer.  "We are looking forward to working…

Nike Cuts Adrian Peterson as Brands Continue to Condemn NFL

Marketers have reached a tipping point

Nike will no longer sponsor National Football League star Adrian Peterson, who was re-suspended by the Minnesota Vikings this morning stemming from allegations of abusing his 4-year-old son. "Nike in no…

9 Women the NFL Should Consider for Next CMO

Industry straw poll garners candidates for troubled league

The National Football League on Tuesday named Cynthia Hogan as svp of public policy and government affairs and appointed four women as advisors on domestic violence. These moves follow the NFL's…

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