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Topic: Pepsi

SodaStream Super Bowl Ad Rejected Again for Calling Out Coke and Pepsi Clip gets second life on YouTube

UPDATE: Throwing around words like "uncensored" and "banned," SodaStream has now posted the original cut of its Super Bowl spot on YouTube. Watch it below. In what has apparently become an…

January 25, 2014, 10:05 AM EST

Fox Sells Out the Super Bowl In-game spots fetch $4 million per :30

Fox has sold the last of its available in-game Super Bowl spots, securing an average rate of $4 million per 30 seconds of airtime for the Feb. 2 broadcast. Media buyers…

December 4, 2013, 1:11 PM EST

What Pepsi Discovered by Monitoring Millennials During the VMAs TV vs. second screens

As a brand that has long had event sponsorship at the heart of its marketing formula, Pepsi sought a more scientific way to study the correlation between TV viewing and…

November 24, 2013, 9:54 PM EST

Where 12 Huge Brands' Display Ads Are Dominating the Site [Updated] Data on GM, McDonald's, Amazon, Pepsi and more

AdClarity scanned the entire Internet during the last six months to find out where General Motors, McDonald's, Amazon, Best Buy, Wells Fargo and seven other brands were getting the biggest…

November 13, 2013, 1:36 PM EST

Coke and Pepsi Face Diabetes Backlash Study shows 90% of doctors link disease with sugar

Mayor Bloomberg’s thwarted soda ban hasn’t been forgotten. Coke and Pepsi are facing a new health-related challenge as doctors increasingly link their sugary beverages to debilitating illness, according to a…

November 5, 2013, 12:51 PM EST

Lil' Pepsi Might Be the Cutest Can of Soda Ever (Almost) Invented A Mini-Me for Halloween

This cute Halloween video from Mekanism introduces a faux product called Lil' Pepsi, "the tiny treat that does the trick at any party!" We're talking about itsy-bitsy cans of soda,…

October 29, 2013, 10:07 AM EDT

Tweeting a Starbucks Coffee Is Now a Thing Twitter takes another step into commerce

Twitter and Starbucks are letting consumers send each other coffee gifts via a tweet. Want to get in good graces with a Twitter pal? Type "@tweetacoffee to" and then the Twitter…

October 28, 2013, 11:41 AM EDT

Why Brands Suck at YouTube Touchstorm says only 74 of top 5,000 channels on platform belong to advertisers

Brands as publishers? Yeah right. Unless your business card says “chief Red Bull video guy” your brand is blowing it on YouTube. At least, that’s the assesment of Touchstorm, a company…

October 23, 2013, 12:00 AM EDT

Genuine Brand Publishing Needs to Trump Generic Content Marketing Can’t just tick a box on media plans

 Content marketing, alleged industry savior for publishers, advertisers and marketers alike, is going through a bit of a crisis of conscience. As a medium it’s come so far and so…

October 21, 2013, 11:01 PM EDT

Health Groups Target Katy Perry for Marketing Pepsi 7 groups sign open letter running Tuesday in some trades

Can nutrition watchdogs shame Katy Perry to stop marketing Pepsi? A group of seven health organizations are going to try. On Tuesday, they plan to run an open letter to…

October 21, 2013, 2:36 PM EDT

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