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Topic: Pepsi

Pepsi, GM Bail on Fox's X Factor Honda, P&G sign on for season 3

After serving as the flagship sponsor of Fox’s The X Factor for its first two seasons—an agreement that included extensive integrations and interactive elements—Pepsi has passed on a third go-around…

September 6, 2013, 2:33 PM EDT

Miley's Moves Seduce 10 Million Viewers for the VMAs, Up 47 Percent in the Demo Network almost back up to 2011 levels after last year's plunge

Sneer all you want at Miley's crotch-thrusting antics with Robin Thicke (for the four of you who weren't watching, see the entire Ron English-ish fever dream below)—the VMA's were outrageous…

August 26, 2013, 5:08 PM EDT

Pepsi and Katy Perry Ask Twitter Users to Pick Her Next iTunes Release Soda and star work with MTV in big social push

When Katy Perry takes the mic for a song during Sunday night's MTV Video Music Awards, the cable channel will temporarily shift focus from inside the event's arena—Brooklyn's Barclays Center—to…

August 20, 2013, 8:00 AM EDT

Colbert Skewers Guest-Stealing VMAs and MTV's Van Toffler in Sponsored Segment—UPDATED 'A crushing disappointment brought to you by Hyundai'

Stephen Colbert does some of the smartest media criticism on television, but it's never better than when it's directed at his employers. Colbert has made something of a cottage industry out…

August 7, 2013, 2:49 PM EDT

Brands Find the Link Between Viral Videos and Vending Machines Marketers from Belgium to Singapore

Digitally tricked-out vending machines keep popping up around the globe, surprising and delighting consumers with new gimmicks and free samples. Local goodwill is the endgame if you take the activations at…

August 5, 2013, 10:46 PM EDT

A Closer Look at Potential Conflicts at Publicis Omnicom Will marketers be more forgiving than in the past?

How much client-conflict fallout will the blockbuster Publicis-Omnicom deal really spawn? Even Omnicom CEO John Wren himself said he anticipates that some conflict-related "difficulties" will grow out of the merger. Still,…

July 30, 2013, 11:00 AM EDT

YouTube Invites Brands Into Its Partner Program Will provide the same tools, training and analytics as content companies

YouTube wants to take this "brands as publishers" thing to a whole new level. During a presentation at Cannes, the company announced that it plans to invite advertisers into its official Partner…

June 20, 2013, 12:25 PM EDT

Pepsi Re-Ups Protagonist, Keeps Getting Social Experts weigh in on the brand's direction

In recent years, Pepsi has basked in the glory of industry-lauded moves like sponsoring Beyoncé’s Super Bowl halftime show and the social-media-and-goodwill-focused Pepsi Refresh Project. For all the splash, though,…

May 27, 2013, 9:57 PM EDT

Marketers Need to Embrace Peer-to-Peer Activities The sharing economy

There’s a group of hardware store employees in the San Francisco Bay Area who embody that sage observation that we humans are not “cisterns made for hoarding—we are channels made…

May 27, 2013, 9:56 PM EDT

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