Topic: Pepsi

Here's Why New York Comic Con Has Become a Must-Attend Event for Brands

Chevy, AT&T and Pepsi look to attract millennial buyers

New York Comic Con wants to shed its "little brother" status. "It's been a climb," said Lance Fensterman, senior global vp of ReedPOP, which produces New York Comic Con and is…

Pepsi Perfect, From Back to the Future, Finally Becomes a Real Thing in the Present Day

Bottles will set you back more than $20

It only took going to the future and back, but Pepsi Perfect is now a real thing. For a limited time, Pepsi will sell the Back to the Future soda made…

Pepsi and BBDO New York Rekindle Relationship 7 Years After Their Big Breakup

Marshawn Lynch plays reluctant spokesman in new ad

Seven years after a painful breakup, Pepsi and longtime agency BBDO New York have rekindled their relationship. For nearly 50 years, the two had maintained one of advertising's most high-profile partnerships,…

MTV Is Making Periscopes for Taco Bell During This Weekend's VMAs

24 brands signed on for 'millennial Super Bowl'

MTV has a TV problem. Its core demo of teens and young adults is watching less TV than ever before, which is why the Viacom-owned network has cooked up an elaborate social…

How the Ad Council and R/GA Created the Powerful ‘Love Has No Labels’ PSA

The second most viewed community activism campaign of all time

Chris Northam didn't know what to expect when he set up a giant, ersatz X-ray installation at the Third Street Promenade in Santa Monica, Calif., this past Valentine's Day. But…

Why Celebrities Want to Be in PepsiCo's Ads

A 'symbiotic relationship' with stars like Beckham, Beyoncé and Jordan

Exactly 50 years ago yesterday, the Frito-Lay snack brand (maker of Fritos, Cheetos and Ruffles) merged with Pepsi-Cola (the famous soda) to form PepsiCo. The merger was big news in 1965, but few predicted the corporate…

Mini Is the New Supersized

Why brands like Starbucks, Coca-Cola and Sonic are shrinking their food

Food and beverage giants are shrinking their offerings. Why? Consumers view sugar and fat to be the new tobacco, according to new research by Havas Worldwide, which found that in…

Advertisers Can Finally Boogie Again With the Disco Hit Y.M.C.A.

Iconic Village People song lives on in licensing

It's been 38 years since it was written, 26 years since it was in the top 10 and four years since it became the center of a contentious international court…

Nicola Formichetti Has Come a Long Way From Lady Gaga's 'Meat Dress'

Diesel creative director on how to grab attention and reboot a global brand

You might not know the name Nicola Formichetti, and yet even the least fashion-savvy among us is sure to have seen his work. The 37-year-old Japanese-Italian designer got his start as…

How Pepsi, HBO, Denny's and a Dozen Other Brands Are Celebrating 4/20

Our roundup of tweets worth inhaling

Brand tweets can seem unnecessary, even annoying, on many holidays. But 4/20? Seeing them get creative with cannabis references? Well, that's actually kind of fun.  We've rounded up some of the…