Topic: Pepsi
Watch out, Zynga and Electronic Arts. When it comes to casual mobile gaming, top brands like Mentos, Pepsi and Red Bull have your players in their sights. Branded mobile apps are…
"The choice of a new generation" is no longer Pepsi-Cola, backed by a moonwalking Michael Jackson. It's Better Oats, backed by a doofus in his underwear in an unbearable commercial…
Babies doing oddly grownup things is one of the great Internet memes of all time. It goes all the way back to the Dancing Baby of the mid-'90s—one of the…
Question: What does a bottle of Pepsi from 1957 have in common with a pricey pair of Guess jeans in 2012? Answer: Pretty much nothing—except for tall, blonde and provocatively…
And here's your 60-second Pepsi spot that will air during the Super Bowl. It features The X Factor winner Melanie Amaro impressing, and then exiling, the evil king Elton John…
A louvered fortress rooted in the swamp grass and asphalt of New Jersey’s Meadowlands, MetLife Stadium is as bluff and unassuming as its surroundings. Home to New York’s dual NFL…
We already knew Melanie Amaro, the 19-year-old winner of The X Factor, would be starring in a Pepsi spot from TBWA\Chiat\Day during the Super Bowl. Now comes word that Pepsi's…
Sofia Vergara picks up where she left off in 2011—i.e., as pretty much the perfect advertising spokeswoman—in this energetic new Diet Pepsi spot, premiering Sunday evening during the Golden Globe…
Targeting the right demographic has always been delicate business for brands. Jingles and logos come and go. But only audience targeting carries with it the inherent risk that by too…
Fox's The X Factor is supposed to be about the future of music. But Pepsi, one of its major corporate partners, takes a long, nostalgic journey through the past—showcasing a…
