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Topic: Pepsi

Pepsi Gives the Grammys Its Own Halftime Show in Lengthy Song and Dance Brand is sponsoring the Super Bowl's musical break, too

Super Bowl halftime sponsor Pepsi decided to get an early start on Sunday night when the gridiron met the Grammys for an NFL-style extravaganza featuring the musical stylings of football…

January 27, 2014, 12:47 PM EST

Check Out How Brands Are Going Big for Super Bowl XLVIII New York is a marketing extravaganza

If you are coming to New York for the Super Bowl, get ready to see some elaborate branding as you walk the city's streets. Adweek photographers shot the scene for…

January 26, 2014, 8:57 PM EST

Marketers Are Pushing Hard to Be Seen at This Year’s Super Bowl A look at some main activations around the city

Bud Light’s Rob McCarthy huddled with his marketing team in New Orleans on the eve of last year’s Super Bowl­—but last-minute strategizing for the Big Easy blowout was not on…

January 26, 2014, 8:56 PM EST

SodaStream Super Bowl Ad Rejected Again for Calling Out Coke and Pepsi Clip gets second life on YouTube

UPDATE: Throwing around words like "uncensored" and "banned," SodaStream has now posted the original cut of its Super Bowl spot on YouTube. Watch it below. In what has apparently become an…

January 25, 2014, 10:05 AM EST

Fox Sells Out the Super Bowl In-game spots fetch $4 million per :30

Fox has sold the last of its available in-game Super Bowl spots, securing an average rate of $4 million per 30 seconds of airtime for the Feb. 2 broadcast. Media buyers…

December 4, 2013, 1:11 PM EST

What Pepsi Discovered by Monitoring Millennials During the VMAs TV vs. second screens

As a brand that has long had event sponsorship at the heart of its marketing formula, Pepsi sought a more scientific way to study the correlation between TV viewing and…

November 24, 2013, 9:54 PM EST

Where 12 Huge Brands' Display Ads Are Dominating the Site [Updated] Data on GM, McDonald's, Amazon, Pepsi and more

AdClarity scanned the entire Internet during the last six months to find out where General Motors, McDonald's, Amazon, Best Buy, Wells Fargo and seven other brands were getting the biggest…

November 13, 2013, 1:36 PM EST

Coke and Pepsi Face Diabetes Backlash Study shows 90% of doctors link disease with sugar

Mayor Bloomberg’s thwarted soda ban hasn’t been forgotten. Coke and Pepsi are facing a new health-related challenge as doctors increasingly link their sugary beverages to debilitating illness, according to a…

November 5, 2013, 12:51 PM EST

Lil' Pepsi Might Be the Cutest Can of Soda Ever (Almost) Invented A Mini-Me for Halloween

This cute Halloween video from Mekanism introduces a faux product called Lil' Pepsi, "the tiny treat that does the trick at any party!" We're talking about itsy-bitsy cans of soda,…

October 29, 2013, 10:07 AM EDT

Tweeting a Starbucks Coffee Is Now a Thing Twitter takes another step into commerce

Twitter and Starbucks are letting consumers send each other coffee gifts via a tweet. Want to get in good graces with a Twitter pal? Type "@tweetacoffee to" and then the Twitter…

October 28, 2013, 11:41 AM EDT

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