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Topic: Pepsi

Crystal Pepsi Is Back and Serves as a Time Machine to the '90s in This New Spot

Fans can get it through a sweepstakes

Pepsi announced today that it will re-release its clear cola from the 1990s, Crystal Pepsi, for a limited time. The only way to get it is to sign up for…

U.S. Agency of the Year: BBDO Was 2015's Unstoppable Creative Juggernaut

Humility, hard work, stellar ads and joyous clients

We don't know what's going to happen, but we know it's going to be interesting." That quote from BBDO New York chief creative officer Greg Hahn embodies his agency's approach…

Pepsi's Uncle Drew Returns to Shoot Hoops With a New Group of Old Friends

Baller school is now in session

After more than two years, Pepsi is reprising its Uncle Drew campaign, starring Kyrie Irving. This time, he's schooling younguns and old-timers alike in an intense game of H.O.R.S.E. The fourth…

With 30 Years to Prepare, Here's How Brands Celebrated Back to the Future Day

The future wasn't easy to predict, but most of these tweets were

Prepare for the imminent arrival of tweets 30 years in the making. Today is Oct. 21, 2015, otherwise known as Back to the Future Day, the day Marty McFly and Doc…

USA Today Will Make Back to the Future II's Fictional News a Reality (Sort Of)

Fake cover will wrap real newspaper

Joining brands like Pepsi, Toyota and Nike, USA Today is the latest brand prominently featured in Back to the Future II to make a fictionalized product from the movie a reality. On…

If You've Been Wanting a Pepsi-Branded Smartphone, It's Apparently on the Way

Reportedly will debut next week in China

PepsiCo China has been developing a branded smartphone with a licensing partner that uses the Android operating system and will debut on Oct. 20 in Beijing, according to MobiPicker.  The mobile-focused news…

How Pepsi Landed the Perfect Product Placement, Then Made It a Reality

Meet the integration guru who invented the future

There was a time in the past when the future was not yet real. It was before Marty McFly and Doc raced through decades in a beat-up DeLorean, before hoverboards,…

The 5 Weirdest Things Brands Are Doing at New York Comic Con

People are lining up for the best marketing moves

At New York Comic Con, anything goes when it comes to brands trying to get noticed—from half-naked models handing out flyers to a battle for the biggest, highest banner. And…

Here's Why New York Comic Con Has Become a Must-Attend Event for Brands

Chevy, AT&T and Pepsi look to attract millennial buyers

New York Comic Con wants to shed its "little brother" status. "It's been a climb," said Lance Fensterman, senior global vp of ReedPOP, which produces New York Comic Con and is…

Pepsi Perfect, From Back to the Future, Finally Becomes a Real Thing in the Present Day

Bottles will set you back more than $20

It only took going to the future and back, but Pepsi Perfect is now a real thing. For a limited time, Pepsi will sell the Back to the Future soda made…

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