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Topic: Pepsi

24 Hours in Advertising: Tuesday, Feb. 10, 2015

Media agencies of the year, Cartier's lovely Valentine's Day ad, and Target's huge Grammy spot

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Adweek names its U.S. Media Agency of the Year MediaCom, Adweek's U.S. Media…

Global Media Agency of the Year: How OMD Became the One to Beat in 2014

And landed Johnson & Johnson's $1 billion account

Mainardo de Nardis remembers the day in 2009 when he first showed up in his new boss's office. Omnicom Media Group CEO Daryl Simm told incoming OMD global CEO de…

Pepsi Abducts the Super Bowl Spotlight With Alien-Inspired Ad Introducing Its Halftime Show

Campaign tallied 54 million views before game even began

While most brands began activating their Super Bowl campaigns over the past month, Pepsi's Hyped for Halftime plans began last Thanksgiving. Using the #halftime hashtag, the brand curated conversations around its…

Lowe's Releases the First Instagram Video Ad Timed to the Super Bowl

'Pay attention' to top brands there on game day

Instagram video ads are new for Super Bowl marketers this year, and Lowe's is buying two spots focusing on how to play host for Sunday's Big Game. The 15-second clips were shot with…

How 6 Advertisers Are Taking Twitter to the Next Level During the Super Bowl

Custom-made tweets and videos are changing the game

Twitter will look different during this year's Super Bowl, with a new video design and in-game highlights posted live by the NFL. There's also more build-up from brands that now…

Viewers Can Shop the Super Bowl Halftime Show From Their Phones and TVs

Pepsi will sell Katy Perry merchandise

When Katy Perry performs at Sunday's Super Bowl halftime show, her nearly 64 million Twitter followers will keep social chatter soaring. And amid the spike in tweets, they'll be able…

Pepsi's Music Chief Makes the Super Bowl Sing

On the brand's ties with artists like Katy Perry

Emma Quigley, who joined PepsiCo last October as its first North American head of music, is a heavy hitter in music, having spent the previous two years leading global marketing…

Only 46% of Super Bowl Advertisers Will Score Consumer Engagement

Pepsi, Dove Men and GoDaddy poised to win

Less than half of the advertisers for Super Bowl XLIX should expect consumer brand engagement from their $4.5 million spots, according to Brand Keys 13 Annual Super Bowl Ad Engagement…

How Facebook Became a Proving Ground for Hyper-Targeted Super Bowl Ad Tactics

Brands like Toyota selectively message each group

Facebook always says it has a Super Bowl-size audience to advertise against every day—1.3 billion users—but this year for the Big Game it's not just about hitting the whole audience,…

10 Must-See Digital Marketing Stats From the Week: Nov. 17-21

How Times Square's largest billboard performed, plus Coke's video data

Here are this week's 10 most enticing data points from the digital marketing space, including stats from newsmakers Uber and Flurry. Check them out below. 1. Times Square's humongous new digital…

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