Topic: Pepsi

Pepsi Compares Everyday Victories to the Thrill of a Touchdown in Ad Starring Odell Beckham Jr.

BBDO's #BreakOutThePepsi campaign continues

How similar are the small joys in your life to the adrenaline-fueled highs of a post-touchdown dance by a millionaire football star? The world's No. 2 soda brand thinks the…

Twitter Is Now Letting Brands Sponsor Its Emoji-Like Stickers

Pepsi is the first to use the platform's new feature

Pepsi's massive campaign that uses emojis as a language is coming to Twitter. In June, Twitter launched stickers that let users overlay searchable emojis and graphics on top of their photos.…

Why Fast-Food and Snack-Food Brands Are Introducing Smaller Signature Offerings

Less is now more for McDonald’s, Oreo and others

As consumers cut sugar and salt from their diets, fast-food and snack-food brands are fighting for survival. And part of their survival strategy is to downsize, with many brands slashing…

Former PepsiCo CEO and DreamWorks Chairman Roger Enrico Has Died at 71

Iconic exec was 'one of the true legends'

Roger Enrico, who led Pepsi through the high-stakes "Cola Wars" of the 1980s, has died. He was 71. Although known for his lengthy career with PepsiCo, where he inked a sponsorship…

TV Stars Like Andy Samberg and Alfonso Ribeiro Recall Their Most Memorable Commercials

The good, the bad and the never-seen

Before they made it big on television, lots of actors honed their skills, and earned their keep, by appearing in commercials. Adweek asked several TV stars to recall the most…

Pepsi Embraces the 5-Second Spot, Making 100 of Them for TV and Digital This Summer

Search terms will trigger specific spots online

Sometimes, longer is better. But Pepsi is going super short with its new emoji-themed commercials, creating a slew of 100 five-second spots that will air on TV and in search-triggered…

SAV Studios' Founder Thinks Brands Should Have Content Studios of Record

Shop's clients include Pepsi, Vizio and Neutrogena

Specs Who (Clockwise from left) founder and CEO James Shani, head of production Alicia Martinez, creative director Ryan Phillips and president Joe Staffel What Content studio Where Los Angeles and New York James Shani,…

Meet the New Digital Agency That Already Has 2,000 Big Names on Board

Laundry Service spins off Cycle to make BuzzFeed-style content

Sports and marketing endorsements have long gone hand in hand, but the form those endorsements tend to take is increasingly shifting from traditional TV spots to sponsored Instagram posts. Nearly a…

SNL's Jay Pharoah Surprised Arby's Patrons by Showing Up in an Interactive Soda Fountain

Promotes Pepsi Spire in Times Square

Customers at Arby's new Times Square location recently got a big surprise when they went to refill their sodas: an impromptu performance from Saturday Night Live's Jay Pharoah. The SNL star,…

Pepsi Is About to Unleash Emojis on Its Bottles and Cans Globally This Summer

Campaign will hit 100 markets after a limited rollout last year

Coca-Cola famously did its names on bottles. Now, it's Pepsi's turn to execute a big, fun packaging idea—with a "PepsiMoji" campaign set to launch in 100 markets around the world…