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Topic: Pepsi

Pepsi's Emoji Billboards and Instagram Photos Are Cool in Ways That the TV Isn't

Daniel Arnold and Ben Watts bring an attitude to the work

There's no getting around the fact that emojis, whatever their social equity among young people, are quite literally cartoony. And if you're going to build a whole global ad campaign…

This Video Takedown of Cola Marketing Will Make You Rethink That 'Ice-Cold Bottle of Candy'

Mmm, wet sugar with bubbles

Sure, we all know soda is far from healthy. But sometimes it's worth reminding ourselves how odd it is  that we frequently refresh our thirst with watered-down, bubbly syrup. In its…

Pepsi Has a Huge Hit in China With This Fascinating Ad About the 'Monkey King' Family

Playing the role across generations

In China, this PepsiCo video about an actor who portrays a "Monkey King" is an absolute beast, racking up, by some accounts, more than 20 million views in two weeks…

Pepsi's Uncle Drew Returns to Shoot Hoops With a New Group of Old Friends

Baller school is now in session

After more than two years, Pepsi is reprising its Uncle Drew campaign, starring Kyrie Irving. This time, he's schooling younguns and old-timers alike in an intense game of H.O.R.S.E. The fourth…

Pepsi Perfect, From Back to the Future, Finally Becomes a Real Thing in the Present Day

Bottles will set you back more than $20

It only took going to the future and back, but Pepsi Perfect is now a real thing. For a limited time, Pepsi will sell the Back to the Future soda made…

How Pepsi, HBO, Denny's and a Dozen Other Brands Are Celebrating 4/20

Our roundup of tweets worth inhaling

Brand tweets can seem unnecessary, even annoying, on many holidays. But 4/20? Seeing them get creative with cannabis references? Well, that's actually kind of fun.  We've rounded up some of the…

Can You Identify All These Famous Logos Redesigned by an Artist Into Chinese?

Project shows how secondary words can be

Turkish artist Mehmet Gozetlik has created a fascinating study in iconography with his latest work, titled "Chinatown," where he deconstructs popular Western-based logos and reinterprets them in Chinese. The resulting work…

Craig Robinson Tries to Crash the Super Bowl Halftime Show in Pepsi's New Online Ads

Will the Nasty Delicious line up with Katy Perry?

Katy Perry will be Pepsi's top act for the Super Bowl halftime show. But how much better would it be if Craig Robinson and the Nasty Delicious were the headliners? Pepsi…

Arby's Forgot to Feature Pepsi in an Ad, but This Apology More Than Makes Up for It

An obligation sparked an opportunity

Arby's wants you—and Pepsi—to know it's really sorry that it forgot to feature the soft drink in two of its own ads this year. The roast beef chain's deal with the…

Here's the Groovy Little Pepsi Ad That Will Launch Sunday's Halftime Show

NYC feels the beat

Pepsi famously dialed back its volume of TV ads for this year's Super Bowl to focus on its sponsorship of the halftime show. Here's the ad from Mekanism that will…

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