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Topic: Pepsi

How Pepsi, HBO, Denny's and a Dozen Other Brands Are Celebrating 4/20

Our roundup of tweets worth inhaling

Brand tweets can seem unnecessary, even annoying, on many holidays. But 4/20? Seeing them get creative with cannabis references? Well, that's actually kind of fun.  We've rounded up some of the…

Can You Identify All These Famous Logos Redesigned by an Artist Into Chinese?

Project shows how secondary words can be

Turkish artist Mehmet Gozetlik has created a fascinating study in iconography with his latest work, titled "Chinatown," where he deconstructs popular Western-based logos and reinterprets them in Chinese. The resulting work…

Craig Robinson Tries to Crash the Super Bowl Halftime Show in Pepsi's New Online Ads

Will the Nasty Delicious line up with Katy Perry?

Katy Perry will be Pepsi's top act for the Super Bowl halftime show. But how much better would it be if Craig Robinson and the Nasty Delicious were the headliners? Pepsi…

Arby's Forgot to Feature Pepsi in an Ad, but This Apology More Than Makes Up for It

An obligation sparked an opportunity

Arby's wants you—and Pepsi—to know it's really sorry that it forgot to feature the soft drink in two of its own ads this year. The roast beef chain's deal with the…

Here's the Groovy Little Pepsi Ad That Will Launch Sunday's Halftime Show

NYC feels the beat

Pepsi famously dialed back its volume of TV ads for this year's Super Bowl to focus on its sponsorship of the halftime show. Here's the ad from Mekanism that will…

Pepsi Gives the Grammys Its Own Halftime Show in Lengthy Song and Dance

Brand is sponsoring the Super Bowl's musical break, too

Super Bowl halftime sponsor Pepsi decided to get an early start on Sunday night when the gridiron met the Grammys for an NFL-style extravaganza featuring the musical stylings of football…

SodaStream Super Bowl Ad Rejected Again for Calling Out Coke and Pepsi

Clip gets second life on YouTube

UPDATE: Throwing around words like "uncensored" and "banned," SodaStream has now posted the original cut of its Super Bowl spot on YouTube. Watch it below. In what has apparently become an…

Lil' Pepsi Might Be the Cutest Can of Soda Ever (Almost) Invented

A Mini-Me for Halloween

This cute Halloween video from Mekanism introduces a faux product called Lil' Pepsi, "the tiny treat that does the trick at any party!" We're talking about itsy-bitsy cans of soda,…

Why Brands Suck at YouTube

Touchstorm says only 74 of top 5,000 channels on platform belong to advertisers

Brands as publishers? Yeah right. Unless your business card says “chief Red Bull video guy” your brand is blowing it on YouTube. At least, that’s the assesment of Touchstorm, a company…

YouTube Invites Brands Into Its Partner Program

Will provide the same tools, training and analytics as content companies

YouTube wants to take this "brands as publishers" thing to a whole new level. During a presentation at Cannes, the company announced that it plans to invite advertisers into its official Partner…

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