Pepsi | Adweek Pepsi | Adweek

Topic: Pepsi

Here's the Groovy Little Pepsi Ad That Will Launch Sunday's Halftime Show NYC feels the beat

Pepsi famously dialed back its volume of TV ads for this year's Super Bowl to focus on its sponsorship of the halftime show. Here's the ad from Mekanism that will…

January 31, 2014, 3:59 PM EST

Pepsi Gives the Grammys Its Own Halftime Show in Lengthy Song and Dance Brand is sponsoring the Super Bowl's musical break, too

Super Bowl halftime sponsor Pepsi decided to get an early start on Sunday night when the gridiron met the Grammys for an NFL-style extravaganza featuring the musical stylings of football…

January 27, 2014, 12:47 PM EST

SodaStream Super Bowl Ad Rejected Again for Calling Out Coke and Pepsi Clip gets second life on YouTube

UPDATE: Throwing around words like "uncensored" and "banned," SodaStream has now posted the original cut of its Super Bowl spot on YouTube. Watch it below. In what has apparently become an…

January 25, 2014, 10:05 AM EST

Lil' Pepsi Might Be the Cutest Can of Soda Ever (Almost) Invented A Mini-Me for Halloween

This cute Halloween video from Mekanism introduces a faux product called Lil' Pepsi, "the tiny treat that does the trick at any party!" We're talking about itsy-bitsy cans of soda,…

October 29, 2013, 10:07 AM EDT

Why Brands Suck at YouTube Touchstorm says only 74 of top 5,000 channels on platform belong to advertisers

Brands as publishers? Yeah right. Unless your business card says “chief Red Bull video guy” your brand is blowing it on YouTube. At least, that’s the assesment of Touchstorm, a company…

October 23, 2013, 12:00 AM EDT

YouTube Invites Brands Into Its Partner Program Will provide the same tools, training and analytics as content companies

YouTube wants to take this "brands as publishers" thing to a whole new level. During a presentation at Cannes, the company announced that it plans to invite advertisers into its official Partner…

June 20, 2013, 12:25 PM EDT

Driving School: Director Peter Atencio on Pepsi's Wildly Popular Jeff Gordon Video The Gifted Youth filmmaker enjoys a good prank

Pepsi stormed YouTube last week with one of the year's most popular videos: a clip featuring Jeff Gordon, in disguise, taking a car salesman on the most frightening test drive…

March 22, 2013, 10:31 AM EDT

Pepsi Punks Coke With Fake Look Inside 'Coke Chase' Spot UPDATE: And Coke hits back!

As Chris Heine mentions over here, Pepsi is having a busy Super Bowl Sunday already. And part of it involves a humorous dig at Coca-Cola, as Pepsi has posted a…

February 3, 2013, 10:00 AM EST

Better Oats Snaps Up Pepsi's Lapsed 'Choice of a New Generation' Slogan Thrifty brand gloats about its coup

"The choice of a new generation" is no longer Pepsi-Cola, backed by a moonwalking Michael Jackson. It's Better Oats, backed by a doofus in his underwear in an unbearable commercial…

March 16, 2012, 8:55 AM EDT

Pepsi NEXT Is More Unbelievable Than Your Freaky, Superhuman Baby New cola, but a familiar formula

Babies doing oddly grownup things is one of the great Internet memes of all time. It goes all the way back to the Dancing Baby of the mid-'90s—one of the…

March 13, 2012, 1:25 PM EDT