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Topic: Pepsi

Arby's Forgot to Feature Pepsi in an Ad, but This Apology More Than Makes Up for It An obligation sparked an opportunity

Arby's wants you—and Pepsi—to know it's really sorry that it forgot to feature the soft drink in two of its own ads this year. The roast beef chain's deal with the…

December 2, 2014, 3:08 PM EST

10 Must-See Digital Marketing Stats From the Week: Nov. 17-21 How Times Square's largest billboard performed, plus Coke's video data

Here are this week's 10 most enticing data points from the digital marketing space, including stats from newsmakers Uber and Flurry. Check them out below. 1. Times Square's humongous new digital…

November 21, 2014, 3:09 PM EST

Here Is How the Coke Vs. Pepsi Battle Plays Out on YouTube One gets huge engagement, the other draws far more subscribers

Virool today is rolling out two free tools, dubbed ChannelWatch and VideoSpy, for digital video marketers that help them analyze how brands fare against one another. Since YouTube is a…

November 18, 2014, 11:28 AM EST

David Beckham Has a Really Difficult Time Keeping His Clothes on in Ads [Video] As illustrated in this supercut of the soccer star

We've been gawking at him since he first stepped onto the pitch 22 years ago. Not much has changed since. The footballer turned international star has commanded our attention with…

October 22, 2014, 11:09 AM EDT

Despite Season-Ending Injury, Giants Star Victor Cruz Scores Global Ad Campaign for Gap Factory Brand stands by its man

Being sidelined by a dramatic injury isn't stopping New York Giants star Victor Cruz, who has landed a global endorsement deal with Gap Factory. Cruz will serve as a “global ambassador”…

October 17, 2014, 10:21 AM EDT

Beyonce Is the Queen of Commercials in This Supercut of Her Best Ads [Video] Did you have any doubt?

Who runs the world? Women. Or rather one woman: Beyoncé Knowles-Carter. That much is clear in her commercial body of work. While dominating the music charts for the better part…

October 9, 2014, 5:00 PM EDT

Petronas Is Tops Among Branded Videos on YouTube This Week Celebrates Malaysia's history through 2 friends

This week’s No. 1 video on the Adweek/VidIQ top 10 branded YouTube video chart is an interesting departure from the action-packed clips that typically dominate the rankings. It comes from…

September 4, 2014, 11:16 AM EDT

The VMAs Inspired Good and Bad Branded Tweets But no break-out winner

The good and the bad were on full display in last night’s tweets for MTV’s Video Music Awards. Nicki Minaj's wardrobe malfunction and praise for Beyonce as the queen of…

August 25, 2014, 1:21 PM EDT

MTV Launches Ariana Grande's New Album With a Little Help From Twitter Pepsi sponsors tweets to songs

Ariana Grande is amplifying her album release with a Twitter campaign starting today. The singer and MTV, along with their sponsor Pepsi, are using Twitter's Amplify advertising to debut four…

August 20, 2014, 11:21 AM EDT

In Pitch, Project Gets a Shop That Works on Big Brands Clients include Burger King, Pepsi

In its acquisition of Pitch, niche holding company Project: WorldWide gets another small agency but one that works on big brands. Pitch's largest account is Burger King, for which it creates…

August 1, 2014, 12:48 PM EDT

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