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Topic: Pepsi

Creative Questions: Bradley Jakeman

May 10 2012

Ad of the Day: Pepsi Nicki Minaj and billions of frozen humans star in the brand's first global campaign

After sitting out of the TV ad game for a few years, Pepsi and its roster of music A-listers are back with a vengeance. Its latest spot from TBWA\Chiat\Day in…

May 10 2012

Pepsi, Facebook Brass Kick Off Creative Week 'It sucks having to manage 30 agencies'—Jakeman

PepsiCo brand manager Brad Jakeman would like to work with just one ad shop—if he could. "It sucks having to manage 30 agencies," he said Monday morning at the kickoff…

May 07 2012

And the Brands Played On Marketers strike gold with mobile gaming apps delivering TV-spot engagement levels

Watch out, Zynga and Electronic Arts. When it comes to casual mobile gaming, top brands like Mentos, Pepsi and Red Bull have your players in their sights. Branded mobile apps are…

April 17 2012

Better Oats Snaps Up Pepsi's Lapsed 'Choice of a New Generation' Slogan Thrifty brand gloats about its coup

"The choice of a new generation" is no longer Pepsi-Cola, backed by a moonwalking Michael Jackson. It's Better Oats, backed by a doofus in his underwear in an unbearable commercial…

March 16 2012

Pepsi NEXT Is More Unbelievable Than Your Freaky, Superhuman Baby New cola, but a familiar formula

Babies doing oddly grownup things is one of the great Internet memes of all time. It goes all the way back to the Dancing Baby of the mid-'90s—one of the…

March 13 2012

Perspective: Blonde Ambition She's tall, young, blonde and saucy—and she's been selling brands for over half a century

Question: What does a bottle of Pepsi from 1957 have in common with a pricey pair of Guess jeans in 2012? Answer: Pretty much nothing—except for tall, blonde and provocatively…

March 01 2012

Melanie Amaro Banishes King John in Pepsi's Super Bowl Spot TBWA\Chiat\Day's :60 is unveiled

And here's your 60-second Pepsi spot that will air during the Super Bowl. It features The X Factor winner Melanie Amaro impressing, and then exiling, the evil king Elton John…

February 03 2012

What Does an Insurance Company Need With a Stadium? Corporate sponsors of the Giants' and Jets' home on what all those millions really do for their brands

A louvered fortress rooted in the swamp grass and asphalt of New Jersey’s Meadowlands, MetLife Stadium is as bluff and unassuming as its surroundings. Home to New York’s dual NFL…

January 30 2012

Elton John, Regis Philbin Join Pepsi's Super Bowl Ad Lineup John is king in Melanie Amaro's medieval rock fantasy

We already knew Melanie Amaro, the 19-year-old winner of The X Factor, would be starring in a Pepsi spot from TBWA\Chiat\Day during the Super Bowl. Now comes word that Pepsi's…

January 30 2012

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