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Sharethrough Scales Up Its Native Ads Extends its version of Sponsored Stories to mobile sites

A fundamental challenge of native advertising is scalability. A Google search ad can’t run as a Forbes BrandVoice ad, nor can a Twitter Promoted Tweet be placed as a Tumblr…

May 7, 2013, 9:00 AM EDT

Time Inc. and Sprint Team Up to Conquer Mobile Ads Marrying content with targeting

Mobile advertising has lagged consumer behavior, but now Time Inc. and Sprint have struck a wide-ranging deal to crack the burgeoning market. The deal lets the No. 1 U.S. magazine publisher…

May 5, 2013, 11:09 PM EDT

Time, Sports Illustrated's Boston Marathon Coverage Newsweekly to release tablet-only special issue

Time magazine will release a free, tablet-only issue dedicated to the Boston explosions this Thursday. (The magazine’s print edition, which had already been planned around the annual Time 100 list,…

April 16, 2013, 2:37 PM EDT

Elisabeth Moss Has Become an Ad Aficionada The Mad Men star on her Bravo addiction and "special relationship" with her DVR

Specs Who Elisabeth Moss Age 30 Accomplishments Portrays Peggy Olson on AMC’s Mad Men (season 6 premieres on April 7); currently stars as Robin Griffin on Sundance Channel’s mini-series Top of the Lake…

April 1, 2013, 10:54 PM EDT

Time Inc. Sale Talk Shocker Meredith said to eye women's division, including People and InStyle

The publishing world got a jolt today with reports that Time Warner is in talks to sell its publishing unit Time Inc., a move that would cap years of speculation. Time…

February 13, 2013, 5:01 PM EST

Time Inc. Cuts 6 Percent of Staff Half of layoffs are New York-based

As expected, CEO Laura Lang announced widespread layoffs at Time Inc. today. If there's a silver lining, it's that the number—about 480, or 6 percent of the global headcount of…

January 29, 2013, 10:21 PM EST

Time Inc. Prepares for Layoffs Two-year reprieve could mean heavy cuts this time

Time Inc. staff are on eggshells as they await news of layoffs and smaller bonuses than in years past as the company faces declining revenue. CEO Laura Lang, in a memo…

January 10, 2013, 1:35 PM EST

Time Inc.'s Latest Collaboration People and Cooking Light Share Content

Time Inc. CEO Laura Lang has made a point of capitalizing on the company's enormous number of print subscribers and breaking down walls between its traditionally autonomous brands. In keeping with…

January 4, 2013, 12:02 AM EST

People Adds CelebWatch News App to Subscription Plan New app has customizable news feeds

People magazine is trying to capitalize on readers' obsession with celebrity news and keep its title as Time Inc.'s cash cow with a new app that makes it easy to…

December 14, 2012, 11:24 AM EST

Newsstand Realities Audiences may be more fragmented than ever, but fresh faces and reality stars still sell magazines

With American audiences becoming more segmented than ever, it can be hard to predict which celebrities will sell magazines. Just ask Larry Hackett, the managing editor of People. “It’s not…

November 27, 2012, 4:08 AM EST

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