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Topic: People Talking About This

Brands Can Use Images in Facebook Comments, Too

Should change 'engagement' on social site

Facebook created buzz earlier today when it was revealed that it's rolling out the ability for consumers to insert images into comment threads. In a nod to sites like Tumblr…

Facebook Updates Page Insights, Breaks Out 'PTAT'

Marketers want clearer metrics

Brands evidently haven't been satisfied with Facebook's People Talking About This (PTAT) page engagement metric. So the digital giant, as part an overall revamp of its 3-year-old Page Insights product,…

Turtle Wax Winning the Social Media Race With New Campaign

Beating competitors' stats

Turtle Wax has seriously lagged behind some of its more hare-like automotive competitors when it comes to Twitter and Facebook. In short, it's been in social-media standstill. But now, the 67-year-old…

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