Topic: People Ideas & Culture

Can Kraft Macaroni & Cheese Market Itself As Healthful?

New ads play up the protein in classic comfort food

Can Kraft Macaroni & Cheese credibly market itself as healthful? That's a core question behind new TV and digital ads from Crispin Porter + Bogusky that tout the brand's protein quotient…

Mohegan Sun Hires New Creative, Media Shops [Updated]

Adds Taxi, Media Storm to its roster of agencies

Mohegan Sun has added new agencies to its roster to create ads ads and buy media. Taxi has replaced People Ideas & Culture as lead creative agency for the Uncasville, Conn.-based…

Aruba Reviews Enter Final Stages

Advertising, PR being pitched separately

The Aruba Tourism Authority has privatized and installed new leaders. Could new agencies be far behind? The tourism authority is in the midst of two reviews: one for its advertising business…

Ruby Tuesday Searching Again

Review down to a handful of finalists

Ruby Tuesday is in play again. Five months after naming People Ideas & Culture as its lead creative agency, the casual dining chain is seeking a new shop. The search is down…

Mohegan Sun Drops Songs For 'Shine'

New work is first from PI&C

Mohegan Sun shifts from playful to aspirational in a new campaign that breaks on Saturday. The push, which includes TV, print, outdoor, Web and radio ads and a new online "experience…

Ruby Tuesday Gets New Lead Shop

PI&C scores via past connections

Two months after taking on a casino, People Ideas & Culture is getting into the restaurant business. Ruby Tuesday has hired PI&C as its lead creative agency, as the casual dining…