Topic: Pentagram

Inside New York's Social Club for Influential Women

The Wing has 500 members and brands want in

On Nov. 13, the Sunday following the election of President-elect Donald Trump, roughly 300 women gathered to "sit shiva" and "scheme" at The Wing, a newly established women's-only social club…

MasterCard Explains Its New Logo, Both What's New and What Isn't

Modern look created by Pentagram

MasterCard has a new look, though it might seem a bit familiar and that's on purpose.  For the first time in two decades, the company unveiled a new logo and brand…

Design Team Behind New Verizon Logo Says It's Meant to Be Flexible, Not 'Clever or Flashy'

More of a refresh than a rebrand

Google isn't the only brand to revamp its visual identity this week. Verizon just threw its hat into the redesign ring with its first new look in 15 years.  The updated…

Pentagram Designs Climate Change Posters Made Completely Out of Emojis

Simplifying the green message

Emojis are everywhere these days—even printed on posters at an environmental rally. The popular social-media symbols found their way onto protest signs (made of what isn't clear) at the recent People's…

Pentagram Redesigns NYC's Parking Signs Into Twitter-Size Bites

Streamlining a notorious mess

New York City hired design firm Pentagram to create new parking signs. That seems appropriate, as the pentagram is the sign of the devil, and parking in Manhattan can be…

A Media Mogul's Daring Move to Make Chess Big

Andrew Paulson says championship chess deserves major play

An estimated 44 million Americans are regular chess players. Some 60 percent are male, and the same percentage falls in the magic 18-35 demo. More than one-third have a masters…

'The Atlantic' Names Creative Director

New position encompasses print, Web, mobile

The Atlantic hired Darhil Crooks as its new creative director as it seeks to inject more innovation and drama into its somewhat somber pages. Crooks was most recently creative director at Ebony…

Big Ten's redesigned logo: love it or hate it?

The Big Ten conference introduced a new logo on Monday, developed by Michael Bierut and Michael Gericke at Pentagram. The occasion is the addition of the University of Nebraska as…