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Topic: Pedigree

Pedigree Used Heart Monitors to Show Exactly How in Sync Dogs and Their Owners Are

Less anxiety for all

Puppies. They're like nature's Xanax. In "Hearts Aligned," a sweet new Australian campaign from pet food Pedigree, agency Clemenger BBDO ran an experiment that measured the heart rates of dogs and…

Ad of the Day: Pedigree Tackles Race in America in This Provocative Spot

Can dogs, and dog food, make a difference?

Pedigree would like you to consider how its dog food can help ease racial tensions. In a provocative new ad from BBDO New York, a standoffish white old-timer deadbolts his fortress…

Incredible Pedigree Film Profiles Ex-Cons Who Find Their Way by Adopting Dogs

New 'Feel the Good' campaign

"You save a dog. A dog saves you." That's the poignant message of "First Days Out," a four-minute online film for Pedigree by Almap BBDO in Brazil that follows Joey and…

Get a Real Friend, Because Yours Suck, Say Pedigree's Great Ads for Dog Adoption

Well, it's funny because it's true

Here's a great little campaign for dog adoption by Pedigree and French agency CLM BBDO. Because a dog really will be your best friend, and a loyal one—unlike human best…

Just Watching This Pedigree Ad With Adorable Dogs Helps Ones Who Aren't as Lucky

YouTube ad revenue goes to charity

The Internet really is a boon for pet-food marketers clever enough to capitalize on animal-obsessed Web culture without seeming too mercenary. Pedigree New Zealand gets extra brownie points for this video…

Pedigree Uses Bus Shelter Ads to Create Urban Dog-Walking Trails

Creates 30-minute strolls recommended for pet health

Here's a nice example of a brand using its ads to help solve a problem. Pedigree wanted to encourage dog owners to give their pets the recommended 30-minute walk each…

Purina Goes Upbeat at Westminster

Brand replaces longtime sponsor Pedigree with campaign from Leo Burnett

Nestlé Purina is bringing a new, upbeat message to the Westminster Kennel Club Dog Show, thanks to ad agency Leo Burnett. The brand launched a new campaign for its Pro Plan…

Find Your Canine 'Doggelganger' With This Pedigree App

The Pedigree Adoption Drive in New Zealand has come up with a fun online project called Doggelganger. It's basically human-to-canine pairing software that matches you with your dog doppelganger. Based…

Give your dog Dentastix instead of dentures

When your dog's teeth start rotting out, you've only got a few options. You can fit him with dentures, which apparently only come in the shape of human…

Combustible pets rely on Pedigree digestive

Anyone who's been a dog owner can relate to this Pedigree campaign by TBWA Paris. See all three ads here. "Beware of the dog" signs are permuted to reflect…

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