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Topic: Pedigree

Incredible Pedigree Film Profiles Ex-Cons Who Find Their Way by Adopting Dogs

New 'Feel the Good' campaign

"You save a dog. A dog saves you." That's the poignant message of "First Days Out," a four-minute online film for Pedigree by Almap BBDO in Brazil that follows Joey and…

Get a Real Friend, Because Yours Suck, Say Pedigree's Great Ads for Dog Adoption

Well, it's funny because it's true

Here's a great little campaign for dog adoption by Pedigree and French agency CLM BBDO. Because a dog really will be your best friend, and a loyal one—unlike human best…

Just Watching This Pedigree Ad With Adorable Dogs Helps Ones Who Aren't as Lucky

YouTube ad revenue goes to charity

The Internet really is a boon for pet-food marketers clever enough to capitalize on animal-obsessed Web culture without seeming too mercenary. Pedigree New Zealand gets extra brownie points for this video…

Pedigree Uses Bus Shelter Ads to Create Urban Dog-Walking Trails

Creates 30-minute strolls recommended for pet health

Here's a nice example of a brand using its ads to help solve a problem. Pedigree wanted to encourage dog owners to give their pets the recommended 30-minute walk each…

Purina Goes Upbeat at Westminster

Brand replaces longtime sponsor Pedigree with campaign from Leo Burnett

Nestlé Purina is bringing a new, upbeat message to the Westminster Kennel Club Dog Show, thanks to ad agency Leo Burnett. The brand launched a new campaign for its Pro Plan…

Find Your Canine 'Doggelganger' With This Pedigree App

The Pedigree Adoption Drive in New Zealand has come up with a fun online project called Doggelganger. It's basically human-to-canine pairing software that matches you with your dog doppelganger. Based…

Give your dog Dentastix instead of dentures

When your dog's teeth start rotting out, you've only got a few options. You can fit him with dentures, which apparently only come in the shape of human…

Combustible pets rely on Pedigree digestive

Anyone who's been a dog owner can relate to this Pedigree campaign by TBWA Paris. See all three ads here. "Beware of the dog" signs are permuted to reflect…

Obama also dealing with load of ad appeals

Brandweek notes that a week after the election, advertisers continue to run ads that speak directly to Barack Obama. In The New York Times, the ACLU reminds the president-elect…

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