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Topic: Pedigree

Purina Goes Upbeat at Westminster Brand replaces longtime sponsor Pedigree with campaign from Leo Burnett

Nestlé Purina is bringing a new, upbeat message to the Westminster Kennel Club Dog Show, thanks to ad agency Leo Burnett. The brand launched a new campaign for its Pro Plan…

February 13, 2012, 5:33 PM EST

Find Your Canine 'Doggelganger' With This Pedigree App

The Pedigree Adoption Drive in New Zealand has come up with a fun online project called Doggelganger. It's basically human-to-canine pairing software that matches you with your dog doppelganger. Based…

June 9, 2011, 4:50 PM EDT

Give your dog Dentastix instead of dentures

When your dog's teeth start rotting out, you've only got a few options. You can fit him with dentures, which apparently only come in the shape of human…

February 2, 2010, 1:54 PM EST

Combustible pets rely on Pedigree digestive

Anyone who's been a dog owner can relate to this Pedigree campaign by TBWA Paris. See all three ads here. "Beware of the dog" signs are permuted to reflect…

December 22, 2008, 8:08 AM EST

Obama also dealing with load of ad appeals

Brandweek notes that a week after the election, advertisers continue to run ads that speak directly to Barack Obama. In The New York Times, the ACLU reminds the president-elect…

November 11, 2008, 7:32 AM EST

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