Topic: Pedigree

Just Watching This Pedigree Ad With Adorable Dogs Helps Ones Who Aren't as Lucky YouTube ad revenue goes to charity

The Internet really is a boon for pet-food marketers clever enough to capitalize on animal-obsessed Web culture without seeming too mercenary. Pedigree New Zealand gets extra brownie points for this video…

April 17, 2014, 11:17 AM EDT

Pedigree Uses Bus Shelter Ads to Create Urban Dog-Walking Trails Creates 30-minute strolls recommended for pet health

Here's a nice example of a brand using its ads to help solve a problem. Pedigree wanted to encourage dog owners to give their pets the recommended 30-minute walk each…

November 1, 2013, 11:58 AM EDT

Purina Goes Upbeat at Westminster Brand replaces longtime sponsor Pedigree with campaign from Leo Burnett

Nestlé Purina is bringing a new, upbeat message to the Westminster Kennel Club Dog Show, thanks to ad agency Leo Burnett. The brand launched a new campaign for its Pro Plan…

February 13, 2012, 5:33 PM EST

Find Your Canine 'Doggelganger' With This Pedigree App

The Pedigree Adoption Drive in New Zealand has come up with a fun online project called Doggelganger. It's basically human-to-canine pairing software that matches you with your dog doppelganger. Based…

June 9, 2011, 4:50 PM EDT

Give your dog Dentastix instead of dentures

When your dog's teeth start rotting out, you've only got a few options. You can fit him with dentures, which apparently only come in the shape of human…

February 2, 2010, 1:54 PM EST

Combustible pets rely on Pedigree digestive

Anyone who's been a dog owner can relate to this Pedigree campaign by TBWA Paris. See all three ads here. "Beware of the dog" signs are permuted to reflect…

December 22, 2008, 8:08 AM EST

Obama also dealing with load of ad appeals

Brandweek notes that a week after the election, advertisers continue to run ads that speak directly to Barack Obama. In The New York Times, the ACLU reminds the president-elect…

November 11, 2008, 7:32 AM EST