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Topic: Pedigree

Pedigree Shows You How to Survive a Clinton or Trump Rally Even If You Support the Opponent

Love of dogs eclipses all

The U.S. may be embroiled in one of the—if not the—most miserably vitriolic presidential battles in its history. But Pedigree wants to remind Americans that we can all agree on…

Pedigree Salutes Guide Dogs With a Scary and Emotional Ad About Blindness

One woman's journey from 'Dark to Light'

Pedigree's latest "Feed the Good" video is timed to Blindness Awareness Month, which it's observing with "Dark to Light," a long-form ad about single mom Liz Oleksa's struggle with sight…

Pedigree Used Heart Monitors to Show Exactly How in Sync Dogs and Their Owners Are

Less anxiety for all

Puppies. They're like nature's Xanax. In "Hearts Aligned," a sweet new Australian campaign from pet food Pedigree, agency Clemenger BBDO ran an experiment that measured the heart rates of dogs and…

Ad of the Day: Pedigree Tackles Race in America in This Provocative Spot

Can dogs, and dog food, make a difference?

Pedigree would like you to consider how its dog food can help ease racial tensions. In a provocative new ad from BBDO New York, a standoffish white old-timer deadbolts his fortress…

Incredible Pedigree Film Profiles Ex-Cons Who Find Their Way by Adopting Dogs

New 'Feel the Good' campaign

"You save a dog. A dog saves you." That's the poignant message of "First Days Out," a four-minute online film for Pedigree by Almap BBDO in Brazil that follows Joey and…

Get a Real Friend, Because Yours Suck, Say Pedigree's Great Ads for Dog Adoption

Well, it's funny because it's true

Here's a great little campaign for dog adoption by Pedigree and French agency CLM BBDO. Because a dog really will be your best friend, and a loyal one—unlike human best…

Just Watching This Pedigree Ad With Adorable Dogs Helps Ones Who Aren't as Lucky

YouTube ad revenue goes to charity

The Internet really is a boon for pet-food marketers clever enough to capitalize on animal-obsessed Web culture without seeming too mercenary. Pedigree New Zealand gets extra brownie points for this video…

Pedigree Uses Bus Shelter Ads to Create Urban Dog-Walking Trails

Creates 30-minute strolls recommended for pet health

Here's a nice example of a brand using its ads to help solve a problem. Pedigree wanted to encourage dog owners to give their pets the recommended 30-minute walk each…

Purina Goes Upbeat at Westminster

Brand replaces longtime sponsor Pedigree with campaign from Leo Burnett

Nestlé Purina is bringing a new, upbeat message to the Westminster Kennel Club Dog Show, thanks to ad agency Leo Burnett. The brand launched a new campaign for its Pro Plan…

Find Your Canine 'Doggelganger' With This Pedigree App

The Pedigree Adoption Drive in New Zealand has come up with a fun online project called Doggelganger. It's basically human-to-canine pairing software that matches you with your dog doppelganger. Based…

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