Topic: Pearson

London Offices of Ogilvy and FCB Inferno Win Grand Prix in Lions Health at Cannes

For Philips' 'Breathless Choir' and Pearson's 'Project Literacy'

CANNES, France—London agencies got off to a great start at the Cannes Lions festival here on Saturday, with Ogilvy London and FCB Inferno London taking home the Grand Prix awards…

This Blunt PSA About Illiteracy Features the Most Depressing Alphabet Song Ever

What you get when you can't read

"A" is for AIDS. "B" is for bloodshed. "C" is for child brides. A new ad imagines the alphabet as a set of abbreviations for all the awful consequences of not…

Striking Campaign About the ABCs of Illiteracy Shows How It Fuels Extremism and Suffering

A deceptively bright look at dark topics

Despite rapid advances in technology and medicine, nearly 17 percent of the world's adult population (totaling 775 million people) remains completely illiterate. In certain parts of the world, as many…

Financial Times Faces Weak Ad Market

Another struggle for 125-year-old Pearson publication

The Financial Times is facing a weak advertising market, despite subscription gains, The Guardian reported. Parent company Pearson said it's because a number of large ad campaigns are planned for the…

'FT' Goes After U.S. Audience With Ad Campaign

Message focuses on economic jitters

After making waves by bypassing Apple’s iTunes store, Pearson’s Financial Times is looking to grow its U.S. audience with a large-scale marketing campaign. The multimedia campaign will launch Sept. 6 and…

Penguin E-Book Biz Up 128%

Electronic sales now total 14 percent of the publisher's revenue

In a half-year earnings disclosure from Penguin’s parent company Pearson, the firm announced that Penguin’s global e-book sales grew 128 percent over the last year and now totals 14 percent…