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Topic: Pearson

Financial Times Faces Weak Ad Market

Another struggle for 125-year-old Pearson publication

The Financial Times is facing a weak advertising market, despite subscription gains, The Guardian reported. Parent company Pearson said it's because a number of large ad campaigns are planned for the…

'FT' Goes After U.S. Audience With Ad Campaign

Message focuses on economic jitters

After making waves by bypassing Apple’s iTunes store, Pearson’s Financial Times is looking to grow its U.S. audience with a large-scale marketing campaign. The multimedia campaign will launch Sept. 6 and…

Penguin E-Book Biz Up 128%

Electronic sales now total 14 percent of the publisher's revenue

In a half-year earnings disclosure from Penguin’s parent company Pearson, the firm announced that Penguin’s global e-book sales grew 128 percent over the last year and now totals 14 percent…

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