Topic: Peanuts

Why the Peanuts Gang Is Surging in Popularity After So Many Years

You're a good (65-year-old) brand, Charlie Brown

There's an ambitious gal running for president who was never satisfied with the idea of being first lady. She's sharp, decisive and, by her own admission, "a little bossy." She…

The Peanuts Marketing Blitz Was Everywhere, but Much of Its Social Engagement Was 'Dismal'

Experts say movie's core audience isn't 'socially motivated'

Over the past few weeks, 20th Century Fox kicked its exhaustive marketing push for The Peanuts Movie into high gear using a strategy similar to this summer's Minions movie. Charles Schulz's characters…

Get Peanutized for the Upcoming Snoopy Movie!

And show Lucy you're a winner

Ever feel like you belonged to the world of Charlie Brown and Lucy? Leading up to Fox Family's The Peanuts Movie, nostalgic fans can visit Peanutize Me!, which lets you transform…

More Tricks Than Treats: November Sweeps Begin on Halloween

Ratings predictably meager as HUT levels plummet

By a quirk of the calendar, this year’s November sweeps began on Halloween night and will end on the night before Thanksgiving. Bad news, good news. In kicking off on an evening…

Check Out the Top 10 Most-Shared Brands on Instagram Video

40% of the popular 15-second vids are marketing efforts

MTV, the National Basketball Association, the Peanuts cartoon, GoPro and the Miami Heat are the top brands on Instagram video when it comes to shares, per a study from Unruly Media. In…