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Food Brands Capitalize on Fourth of July to Build Long-Term Digital Chops 3 marketers bet on Facebook, Instagram and video

Cracker Jack, Peanut Butter & Co. and StarKist are celebrating the Fourth of July this year with efforts that turn one-off campaigns into more strategic digital plans. All three brands’ efforts…

June 27, 2014, 6:07 AM EDT

Twitter Vines Pitch Volkswagens, Peanut Butter and Job Skills CPG thinks the social tool will produce sales

Some 75 days since Vine hit the scene, marketers large and small have tested the Twitter app that lets them publish six-second videos on the social site. But are the…

April 8, 2013, 6:12 PM EDT

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