Topic: PC Magazine

How Qualcomm's Content Play Grew Monthly by 70% B-to-b marketer dishes on reaching consumers via brand journalism

Like other major brands, Qualcomm has set out in the last 18 months to reach consumers through so-called content marketing (or "brand journalism," if you will). The semiconductors/telecom marketer has…

October 2, 2013, 11:10 AM EDT

Ziff Davis Sold to J2 Global Tech-oriented publisher joins stable of business-oriented services

Ziff Davis valuation is way up in the clouds. The tech-centric publisher has been sold to j2 Global, Inc., a business cloud services company, for $167 million, the companies announced today. The…

November 12, 2012, 3:24 PM EST