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Topic: PC Magazine

How Qualcomm's Content Play Grew Monthly by 70%

B-to-b marketer dishes on reaching consumers via brand journalism

Like other major brands, Qualcomm has set out in the last 18 months to reach consumers through so-called content marketing (or "brand journalism," if you will). The semiconductors/telecom marketer has…

Ziff Davis Sold to J2 Global

Tech-oriented publisher joins stable of business-oriented services

Ziff Davis valuation is way up in the clouds. The tech-centric publisher has been sold to j2 Global, Inc., a business cloud services company, for $167 million, the companies announced today. The…

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