Topic: Payless ShoeSource
Specs Who Tony Bucci, chairman; and Michele Fabrizi, president and chief executive officer What Advertising agency Where Pittsburgh offices MARC (Marketing Advertising Research Consultants) is known for bringing innovation to marketers like Rite Aid,…
Easter brings a welcome end for winter-weary consumers and, for retailers, the opportunity to move shoppers into the lighter, brighter apparel and accessories of spring and summer. The National Retail Federation…
Payless ShoeSource has a new lead agency. The Chicago office of MARC USA has won the retailer’s creative account after a review, said Dan Pearlman, managing partner and CEO of Bob…
Payless ShoeSource is meeting with agencies about its creative business with the goal of hiring a new lead agency. The review has reached the semifinalist stage, with Payless executives still in…
