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Topic: Paul McCartney

How Marketers at Music Fests Are Engaging Fans on Site and Online

Using new tech, new tricks

Those tickets to Lollapalooza weren't cheap, and they didn't even come with red carpet-style perks that could help turn the upcoming Chicago show with Metallica and Paul McCartney into a…

IfOnly Sells 2,000 Experiences in Its First Year

Online store pitches dreams instead of products

While most of the online retail space focuses on selling goods, IfOnly offers adventures ranging from hanging out during Paul McCartney's soundcheck to watching a baseball game with San Francisco…

Coke Warms Up Summer With Foursquare and Paul McCartney

Soda giant ties digital to offline events, including goodwill effort for public parks

Coca-Cola is dialing up its efforts to combine social media with outdoor events, following a successful initiative around a Paul McCartney concert. In a goodwill effort dubbed “America Is Your Park”…

CBS Scores Second Biggest Grammy Audience of All Time

39 million viewers tune in as industry honors Whitney, Adele

Whitney Houston may have cast a long shadow over the 54th Grammy Awards, but the music community’s response to the singer’s death helped generate huge ratings for CBS. According to preliminary…

Sir Paul McCartney Loves His New Wife…and JBL Equipment

Ex-Beatle stars in Doner's new work

Two of this week's big themes—love and music—come together in this Doner commercial for JBL starring none other than Sir Paul McCartney. The former Beatle recently married again and wrote…

Heather Mills Accuses Mirror Group of Hacking Her Voicemail

Piers Morgan allegedly listened to messages

Heather Mills has alleged that a senior journalist from the U.K.’s Mirror Newspaper Group admitted that he hacked into her voicemail to listen to messages left by Paul McCartney, her…

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