Topic: Paul Chibe
For Anheuser-Busch, the Super Bowl has morphed into a day for new product launches. Last year, the brewer launched Bud Light Platinum on the big game, and this year, two other…
AKQA's win of digital responsibilities on Anheuser-Bush's core brands comes during a year of steady growth at the digital shop. Earlier this year, the agency landed Verizon Wireless' digital account. That…
Mcgarrybowen’s loss is Translation’s gain. Just eight months after Anheuser-Busch InBev hired mcgarrybowen to lead creative responsibilities on its Bud Light brand, the brewer has shifted the assignment to Translation, which…
Call it a split decision. Rather than assign its Bud Light creative business to a single agency, Anheuser-Busch InBev has divided the assignment between mcgarrybowen and Translation. Mcgarrybowen will lead efforts…
