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Topic: Paul Chibe

A-B Uses the Super Bowl to Refresh Bud Light

New campaign from BBDO replaces 'Here we go'

The long-awaited repositioning of Bud Light is nearly here—and parent company Anheuser-Busch InBev will use the most-watched program on television to roll it out. Three new Bud Light ads will air…

Bud Light Moves to BBDO

Shifted to Translation last August

As if being in Cannes wasn’t enough reason to celebrate the week, BBDO global chief Andrew Robertson can lift a glass to winning the America's largest beer brand, Bud Light.…

A-B on Super Bowl: Time to Launch Products

Two brand extensions follow Bud Light Platinum last year

For Anheuser-Busch, the Super Bowl has morphed into a day for new product launches. Last year, the brewer launched Bud Light Platinum on the big game, and this year, two other…

AKQA's Anheuser-Busch Win Comes Amid Growth

Shop opens new offices to serve marketers

AKQA's win of digital responsibilities on Anheuser-Bush's core brands comes during a year of steady growth at the digital shop. Earlier this year, the agency landed Verizon Wireless' digital account. That…

A-B InBev Consolidates Bud Light Business

Mcgarrybowen loses assignment after 8 months

Mcgarrybowen’s loss is Translation’s gain. Just eight months after Anheuser-Busch InBev hired mcgarrybowen to lead creative responsibilities on its Bud Light brand, the brewer has shifted the assignment to Translation, which…

Bud Light Completes Its Creative Search

Mcgarrybowen and Translation to share the creative business

Call it a split decision. Rather than assign its Bud Light creative business to a single agency, Anheuser-Busch InBev has divided the assignment between mcgarrybowen and Translation. Mcgarrybowen will lead efforts…

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