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Topic: Patch

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Patch Dying? Then Why Is It Hiring? AOL's struggling property wants you

AOL is pushing back against rumors of Patch’s imminent shutdown, so much so that it seems to still be hiring aggressively for a property that is slated to close. In fact,…

December 16, 2013, 3:19 PM EST

AOL's Ad Comeback Continues Adap.tv acquisition helps ignite sales

AOL’s booming video ads business helped the company overcome some of the drag from its ongoing Patch issues in the third quarter. Overall, the company announced today a 14 percent…

November 5, 2013, 12:25 PM EST

6 Hyperlocal Failures That Foreshadowed AOL Patch's Woes Layoffs latest in a six-year trend of bad news

The digital hyperlocal news model took yet another hit today with AOL Patch laying off some 500 employees, nearly half of the business unit's workforce. But it's not exactly shocking…

August 16, 2013, 5:33 PM EDT

Patch Layoffs, Site Shutting Begins: Reports Per TechCrunch, hundreds of layoffs in motion

There's been a lot of talk over the past few days about whether AOL was going to start laying off Patch employees immediately or on a "rolling basis," start selling…

August 9, 2013, 11:18 AM EDT

AOL's Patch Creates Fictional Publication for Disney Movie Planes Takes native to a new level with Propwash Junction hyperlocal site

AOL's hyperlocal news publisher Patch has taken native advertising to new heights by creating a branded site for the setting of Disney's new animated movie Planes. The Propwash Junction Patch looks like…

July 2, 2013, 2:54 PM EDT

AOL Seeks Reinvention as Media Company But content still not a major revenue driver

A decade after broadband killed dial-up Internet, AOL is reinventing itself as a media company, according to The Economist. AOL's fourth-quarter earnings for 2012 showed growth for the first time…

April 22, 2013, 12:09 PM EDT

NBC's EveryBlock Experiment Folds Yet another casualty in the hyperlocal news wars

The hyperlocal news network EveryBlock, owned and operated by NBC News, is shutting down operations, per a post on the site's company blog. Founded in 2007 and acquired by MSNBC.com in…

February 7, 2013, 12:08 PM EST

The Neighborhood Watch Why do community news sites, once hailed as the future of journalism, so often flop?

Spelunking equipment, climbing gear and snowshoes are Steve Sutorius’ life. That’s clear watching him as he peddles outdoor-sports merchandise in his shop, Wildernest, on this 10-mile-long jewel in Puget Sound…

January 8, 2013, 6:09 AM EST

AOL's Tim Armstrong Talks Ads, Patch, and HuffPost Live As Web evolves, CEO says audiences will gather around trusted brands

Hot off some news about its advertising platform, Project Devil, AOL's CEO Tim Armstrong kicked off Advertising Week at OMMA Global's conference. Trying to cover a lot of ground in…

October 1, 2012, 11:45 AM EDT

AOL Takes Gloves Off in Proxy Fight Activist investor 'lacks understanding,' writes Tim Armstrong

A few weeks ago it looked as though AOL was winning its proxy fight whereas Yahoo’s efforts were floundering. While Yahoo seems to have lost its battle with activist investor…

May 16, 2012, 6:18 PM EDT

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