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Topic: Patagonia

Illy's documentary A Small Section of the World focuses on Costa Rican women who
For Your Consideration: Could a Branded Documentary Bring Home the Oscar? Marketers back films that bear little to no promotion

In a remote Costa Rican village, a group of female entrepreneurs known as the Asomobi (Asociación de Mujeres Organizadas de Biolley) has created a sustainable coffee production business. Their inspirational story, told in…

November 17, 2014, 12:02 AM EST

Patagonia Goes Full Chipotle in This Intense Animation About Goose Down 'What the pluck?'

You'll never think about down jackets or Blue Oyster Cult the same way again after watching Patagonia's darkly informative new video set to the tune of "Don't Fear the Reaper." In…

October 29, 2014, 8:46 PM EDT

Instagram Video Ads Are Coming Soon But the photo-sharing service continues to be very selective about its partners

Instagram is a bit of a control freak when it comes to advertising. Every sponsored image is preapproved and every brand thoroughly vetted. Now, video ads are quietly being tested,…

April 27, 2014, 8:20 PM EDT

Drink Up the Great Outdoors With Patagonia's New Organic Beer Partnership with New Belgium Brewing

Patagonia has partnered with New Belgium Brewing on an organic beer called California Route, and the product description is exactly as bourgie and detestable as you'd expect. The word nerd…

November 13, 2013, 9:36 AM EST

Patagonia Is Taking On a Provocative ‘Anti-Growth’ Position Is it all just a marketing ploy?

Sustainable products may well be yesterday’s news—at least according to upscale sportswear brand Patagonia. The marketer of $500 goose-down jackets is reaching beyond its eco-friendly practices to address the link between…

September 29, 2013, 10:22 PM EDT

Ad of the Day: Patagonia The brand declares war on consumerism gone berserk, and admits its own environmental failings

With Black Friday shoppers getting pepper-sprayed at Walmart, it seemed like a good time for advertising to take stock of consumerism gone wild—and perhaps suggest a less selfish approach to…

November 28, 2011, 1:13 PM EST

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