Advertisement

Topic: Parenting

LG Asked for 'Mom Confessions,' and Moms Delivered

From parenting life hacks to a hungover Easter bunny

LG launched its #MomConfessions campaign earlier this year with a series of cynically amusing TV spots, and since then, real moms have started to get in on the confessional action. While…

Adweek's Top 5 Commercials of the Week: June 27-July 3

Monty Python, Shark Week and lots of pride

The World Cup is still bringing excitement to soccer fans around the globe, but the U.S. is out of the running, and so it might be time ... for something…

Apple Celebrates All the Ways iPhones Make You a Better Parent

Find your dog, watch your kids, tend your garden

Don't worry, the future of the species is safe in Apple's hands—just look at all the ways the iPhone can help you better take care of your kids. With the right…

Socially Stressed? Ask Your Doctor About 'Not Having Kids'

Freedom and regret, all in one dose of parody advertising

Since everyone I know is getting married and having children (and making sure Facebook stays informed about every step of those processes), this ad for a fake drug called Not…

Adweek's Top 5 Commercials of the Week: Dec. 13-20

Apple, Coke warm your heart as Netflix 'warms' your home. Vote for your favorite spot.

In our last contest before Christmas, brands are appealing to the true spirit of the season. Whisky? No, a different kind of cocktail: a mix of love, charity and family.  Our…

Millennials With Kids Are Not as Coddled and Image Conscious as You Think

Brand names are less important

America’s closely watched millennials are now old enough to have kids of their own. Among those 25-34, there are 10.8 million households with children, according to a new report by…

Meredith Corp. Buys, Closes Parenting, Babytalk

Acquires titles from Bonnier

Meredith Corp.'s merger talks with Time Inc. fell apart just two months ago, but now Meredith CEO Stephen Lacy can partly save face. Today, the publisher announced it would buy…

'Parenting' Going the Celebrity Route

Title going for hip parents

While most magazines have featured celebrities on their covers, the mass parenting titles have largely stuck to cute baby and kid models. But parenting magazines also are under pressure as…

Advertisement