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Topic: Paramount

Zoolander Stars Crash Valentino Runway During Paris Fashion Week to Announce Sequel

Blue steel is back

While it's true the fashion industry has an (often well-deserved) reputation for taking itself a bit too seriously, one major design house proved it knows how to have fun at…

How Hot Tub Time Machine 2 Built Buzz on Campuses (and Almost Broke a World Record)

Paramount partnered with team behind Uproxx, BroBible

To get college students pumped for Hot Tub Time Machine 2, Paramount and digital agency Woven decided the best way to highlight the movie's ludicrous premise was to bring it…

Will Ferrell’s Anchorman 2 Is Changing the Way Movies Are Marketed

The wide-reaching social push is unlike anything done before

In a video that will soon be making the rounds in Ireland and beyond, Ron Burgundy—as if he had been cryogenically frozen since the late ’70s—offers his congrats to Irish…

MTV Networks Come Back With Stronger Ad Sales Than Last Year

Dauman cites increased retail spend, better programming

Viacom CEO Philippe Dauman was upbeat on Wednesday's earnings call, and had reason to be: the network's fortunes on the ad sales front at MTV Networks, which has had a…

Struggling for Ad Support, Huffington Mag Looks Past iPad

Revamp under way

When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying…

Microsoft Rolls Out Windows 8 Ads

Four unique in-app ad treatments for brands like Jeep, Paramount, Delta

Microsoft’s goals with Windows 8 and its Surface tablet are nothing if not lofty. The company wants to reboot computing, provide a serious challenge to Apple and, oh, revolutionize digital…

First Mover: Ryan Seacrest

The TV host keeps growing his reach, regardless of what the doctor says

Specs Age 38 New gig Founder of Seacrest Global Group, majority owner of events marketing agency Civic Entertainment Group Continuing gig Host of American Idol In addition to hosting American Idol, doing a radio…

Small Town Horror Fans Scream: We 'Want It'

'Paranormal Activity' stages Facebook contest for advanced screenings

Two months before Paranormal Activity 4 hits the theaters, Paramount Pictures is already teasing the horror flick’s 13 millions fans on Facebook, asking them if they “Want It." In an…

'Jersey Shore' Helps Lift Viacom to Double-Digit Growth

Company reports strong third quarter

Viacom Chairman Sumner Redstone can thank Snooki for a strong quarter. On Friday, the morning after the season premiere of MTV’s Jersey Shore, Viacom reported a 37 percent earnings increase…

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