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Topic: Paramount Pictures

Sharknado 2 Premiere Beat Game of Thrones' Red Wedding at Social Interaction Results are bloody good

The episode of HBO's Game of Thrones entitled The Red Wedding was a social phenomenon, as it seemed impossible in the hours following the episode's airing to scroll through your…

August 22, 2014, 4:54 PM EDT

New Movie Promotion Asks You to Dish on Your Closest Relations Paramount taps Whisper app for marketing

There's nothing like a Whisper campaign for building movie buzz. The secret-sharing app is a key element for promoting the new Paramount Pictures film Men, Women and Children, asking people to…

August 19, 2014, 2:26 PM EDT

Teenage Mutant Ninja Turtles Poster Upsets Fans With 9/11 Imagery Exploding skyscraper and a Sept. 11 Australian release date

A poster for the Australian release of the Michael Bay produced Teenage Mutant Ninja Turtles reboot—showing the half-shell heroes leaping from an exploding skyscraper and advertising a Sept. 11 release…

July 29, 2014, 1:25 PM EDT

Oreo Boosts App Engagement With Movie-Themed Content Claims 4 million downloads

As part of inking its first global movie marketing deal with Paramount Pictures, Oreo is extending the reach of its mobile app with themed content. The Mondelez-owned cookie brand’s app update…

May 21, 2014, 5:08 PM EDT

Social-Averse Apple Debuts Tumblr Campaign Launches surprise 15-second spots for iPhone 5C

Apple is known for eschewing popular social media platforms such as Facebook and Twitter. So it's interesting to see the company launch a Tumblr page this weekend, complete with four dedicated…

March 2, 2014, 5:24 PM EST

A By-the-Numbers Look at Hollywood’s Marketing Machine Media spend and agencies of the biggest studios

On the eve of this year's Academy Awards, Adweek has put together this by-the-numbers look at Hollywood's marketing machine. How much do each of the big studios spend every year…

February 24, 2014, 10:20 PM EST

How to Market Marty, Leo and The Wolf of Wall Street Paramount Pictures’ CMO Josh Greenstein explains

Marketing a movie is always work—especially when it’s about a wholly dishonorable Wall Street operator in the go-go ’80s. Josh Greenstein was up to the challenge. Since 2011, he has…

February 24, 2014, 10:18 PM EST

Check Out the Trailer That Was Just Named the Best of the Year Wolf of Wall Street spot wins at Key Art Awards

This is it: the best trailer of the year. Or at least that's the opinion of the top awards show for advertising in the cinema, TV and video game industries. 2013's…

November 7, 2013, 8:03 AM EST

Ron Burgundy's Hilariously Stupid Dodge Durango Campaign Is Destined for Greatness First taste of 'massive' rollout

The only thing better than Will Ferrell doing brilliantly stupid ads as Will Ferrell? Will Ferrell doing brilliantly stupid ads as Ron Burgundy. As we mentioned on Friday, Ferrell has filmed…

October 7, 2013, 12:52 PM EDT

Robot Copters Hovering Over London Form Starfleet Logo to Promote Next Star Trek Film Do not fear these drones

Considering how much you hear about drones these days, it's surprising we haven't seen more marketing stunts using remote-controlled hoverbots. But Paramount Pictures pulled off an interesting trick this weekend…

March 25, 2013, 4:28 PM EDT

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