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Topic: Paramount Pictures

The 5 Biggest Issues Facing Viacom Now That Philippe Dauman Is Out as CEO

Sumner and Shari Redstone have prevailed. Now what?

Viacom's infighting is finally over. Now it's time for the company's real work to begin. After months of battling over the future of Viacom, Sumner Redstone has officially prevailed over Philippe…

Snapchat Is Slowly but Surely Letting More Brands Run Long Video Ads

Universal, Paramount promote full-length trailers

Brands are going long on Snapchat—at least with video. After beginning to test the first "swipe to view" video ad with Activision's Call of Duty in November, a series of…

Digital Media Management Turns Movie Stars and Brands Into Social Media Pros

L.A. agency counts Nicole Kidman and Elizabeth Banks as clients

Specs Who Vp Adam Reynolds (l.) and CEO Luigi Picarazzi What Full-service agency Where Los Angeles As Nicole Kidman's personal assistant for five years, Digital Media Management CEO Luigi Picarazzi found out that…

Zoolander Stars Crash Valentino Runway During Paris Fashion Week to Announce Sequel

Blue steel is back

While it's true the fashion industry has an (often well-deserved) reputation for taking itself a bit too seriously, one major design house proved it knows how to have fun at…

Sharknado 2 Premiere Beat Game of Thrones' Red Wedding at Social Interaction

Results are bloody good

The episode of HBO's Game of Thrones entitled The Red Wedding was a social phenomenon, as it seemed impossible in the hours following the episode's airing to scroll through your…

New Movie Promotion Asks You to Dish on Your Closest Relations

Paramount taps Whisper app for marketing

There's nothing like a Whisper campaign for building movie buzz. The secret-sharing app is a key element for promoting the new Paramount Pictures film Men, Women and Children, asking people to…

Teenage Mutant Ninja Turtles Poster Upsets Fans With 9/11 Imagery

Exploding skyscraper and a Sept. 11 Australian release date

A poster for the Australian release of the Michael Bay produced Teenage Mutant Ninja Turtles reboot—showing the half-shell heroes leaping from an exploding skyscraper and advertising a Sept. 11 release…

Oreo Boosts App Engagement With Movie-Themed Content

Claims 4 million downloads

As part of inking its first global movie marketing deal with Paramount Pictures, Oreo is extending the reach of its mobile app with themed content. The Mondelez-owned cookie brand’s app update…

Social-Averse Apple Debuts Tumblr Campaign

Launches surprise 15-second spots for iPhone 5C

Apple is known for eschewing popular social media platforms such as Facebook and Twitter. So it's interesting to see the company launch a Tumblr page this weekend, complete with four dedicated…

A By-the-Numbers Look at Hollywood’s Marketing Machine

Media spend and agencies of the biggest studios

On the eve of this year's Academy Awards, Adweek has put together this by-the-numbers look at Hollywood's marketing machine. How much do each of the big studios spend every year…

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