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Topic: Paramount Pictures

Zoolander Stars Crash Valentino Runway During Paris Fashion Week to Announce Sequel

Blue steel is back

While it's true the fashion industry has an (often well-deserved) reputation for taking itself a bit too seriously, one major design house proved it knows how to have fun at…

Sharknado 2 Premiere Beat Game of Thrones' Red Wedding at Social Interaction

Results are bloody good

The episode of HBO's Game of Thrones entitled The Red Wedding was a social phenomenon, as it seemed impossible in the hours following the episode's airing to scroll through your…

New Movie Promotion Asks You to Dish on Your Closest Relations

Paramount taps Whisper app for marketing

There's nothing like a Whisper campaign for building movie buzz. The secret-sharing app is a key element for promoting the new Paramount Pictures film Men, Women and Children, asking people to…

Teenage Mutant Ninja Turtles Poster Upsets Fans With 9/11 Imagery

Exploding skyscraper and a Sept. 11 Australian release date

A poster for the Australian release of the Michael Bay produced Teenage Mutant Ninja Turtles reboot—showing the half-shell heroes leaping from an exploding skyscraper and advertising a Sept. 11 release…

Oreo Boosts App Engagement With Movie-Themed Content

Claims 4 million downloads

As part of inking its first global movie marketing deal with Paramount Pictures, Oreo is extending the reach of its mobile app with themed content. The Mondelez-owned cookie brand’s app update…

Social-Averse Apple Debuts Tumblr Campaign

Launches surprise 15-second spots for iPhone 5C

Apple is known for eschewing popular social media platforms such as Facebook and Twitter. So it's interesting to see the company launch a Tumblr page this weekend, complete with four dedicated…

A By-the-Numbers Look at Hollywood’s Marketing Machine

Media spend and agencies of the biggest studios

On the eve of this year's Academy Awards, Adweek has put together this by-the-numbers look at Hollywood's marketing machine. How much do each of the big studios spend every year…

How to Market Marty, Leo and The Wolf of Wall Street

Paramount Pictures’ CMO Josh Greenstein explains

Marketing a movie is always work—especially when it’s about a wholly dishonorable Wall Street operator in the go-go ’80s. Josh Greenstein was up to the challenge. Since 2011, he has…

Check Out the Trailer That Was Just Named the Best of the Year

Wolf of Wall Street spot wins at Key Art Awards

This is it: the best trailer of the year. Or at least that's the opinion of the top awards show for advertising in the cinema, TV and video game industries. 2013's…

Ron Burgundy's Hilariously Stupid Dodge Durango Campaign Is Destined for Greatness

First taste of 'massive' rollout

The only thing better than Will Ferrell doing brilliantly stupid ads as Will Ferrell? Will Ferrell doing brilliantly stupid ads as Ron Burgundy. As we mentioned on Friday, Ferrell has filmed…

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