Athletes have problems, just not with their bodies
By David Gianatasio on Feb. 28, 2014 - 10:13 AM EST
"The idea of 'Sport Doesn't Care' is that sport is the great leveler," says Carlo Cavallone, ecd at 72andSunny in Amsterdam, of his agency's hard-hitting 90-second spot for Paralympics sponsor…
Raising 'the world's toughest kids'
By David Gianatasio on Feb. 24, 2014 - 11:14 AM EST
Procter & Gamble's "Tough Love" ad, which celebrates the pride and determination of athletes and their moms ahead of next month's Paralympic Winter Games in Sochi, Russia, manages to play…