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Topic: Pantene

Ad of the Day: In Sequel to Viral Smash, Pantene Urges Women to Stop Apologizing

Brand continues to challenge gender norms

As a woman who has been called out for apologizing too much, watching Pantene's "Not Sorry" video made me cringe. It hit too close to home, and that's the beauty…

Pantene Philippines Takes Its Battle for Gender Equality to Facebook

Social postings follow earlier viral spot

In December, a powerful Pantene Philippines ad went viral, with each scene depicting a gender double standard. The goal was to address labels in the workplace, and the campaign has…

The 7 Most Inspiring Ad Campaigns for Women in 2013

Vote for your favorite in a strong year for empowering work

It's been a great year for women-empowering ads. Brands tackled everything from gender stereotypes (Pantene) to sexism (UN Women) to cultural repression (Tanishq), encouraged women to be kinder to themselves…

Adweek's Top 5 Commercials of the Week: Dec. 6-13

Holiday cheer, gender roles and thrill rides—vote for your favorite spot

Santa may still be warming up his reindeer, but brands are already knee-deep in drifts of Christmas cheer.  Three of our picks this week are holiday spots. The other two are…

Amazing Pantene Ad Defiantly Tackles How Women in the Workplace Are Labeled

It's a mad world

Pantene Philippines has launched a powerful campaign pointing out how identical behavior often earns men and women different labels in the workplace. In this spot by BBDO Guerrero in Manila, a…

P&G Partners With Zefr to Listen In on YouTube Fan Base

Startup making its pitch next week at Cannes

All brands want to be content creators these days—and if their customers will create content for free, even better. But in the vast sea of YouTube videos, it’s not easy…

P&G's Olympics Routine Goes Big on Digital

Augmented reality gets surprisingly little action, though

If Procter & Gamble’s beauty product sales don’t score well during the Olympics, it won’t be due to a lackluster digital effort. The CPG giant seems to be making good…

Pantene Signs On for London

Hair care brand backs Olympic athletes in hopes of reaching female viewers

Pantene is pushing for female Olympics fans. At a press conference late last week, the hair care brand announced a new sponsorship for the 2012 games in London this summer. As…

Pantene 'reality hair star' crowned in live ad

Stacy London appeared on Marissa Hopson's Florida doorstep on Tuesday night, surprising her with the news that she'd been chosen as Pantene's "first reality hair star." (Don't we already…

Pay attention to my rich and buttery locks

So, uh, boobs. There sure are some boobs in this Pantene ad from MatosGrey in Brazil. Is there a, y'know, point to throwing those in our face? Maybe this next…

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