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Topic: Pantene

Pantene Philippines Takes Its Battle for Gender Equality to Facebook Social postings follow earlier viral spot

In December, a powerful Pantene Philippines ad went viral, with each scene depicting a gender double standard. The goal was to address labels in the workplace, and the campaign has…

May 1, 2014, 10:10 AM EDT

The 7 Most Inspiring Ad Campaigns for Women in 2013 Vote for your favorite in a strong year for empowering work

It's been a great year for women-empowering ads. Brands tackled everything from gender stereotypes (Pantene) to sexism (UN Women) to cultural repression (Tanishq), encouraged women to be kinder to themselves…

December 16, 2013, 11:20 AM EST

Amazing Pantene Ad Defiantly Tackles How Women in the Workplace Are Labeled It's a mad world

Pantene Philippines has launched a powerful campaign pointing out how identical behavior often earns men and women different labels in the workplace. In this spot by BBDO Guerrero in Manila, a…

December 9, 2013, 10:06 AM EST

P&G Partners With Zefr to Listen In on YouTube Fan Base Startup making its pitch next week at Cannes

All brands want to be content creators these days—and if their customers will create content for free, even better. But in the vast sea of YouTube videos, it’s not easy…

June 14, 2013, 10:00 AM EDT

Pantene 'reality hair star' crowned in live ad

Stacy London appeared on Marissa Hopson's Florida doorstep on Tuesday night, surprising her with the news that she'd been chosen as Pantene's "first reality hair star." (Don't we already…

May 27, 2010, 9:46 AM EDT

Pay attention to my rich and buttery locks

So, uh, boobs. There sure are some boobs in this Pantene ad from MatosGrey in Brazil. Is there a, y'know, point to throwing those in our face? Maybe this next…

October 3, 2008, 8:17 AM EDT

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