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Topic: Panera Bread

The True, Steamy Story of the Egg McMuffin Hockey puck breakfast turns 40

In December 1971, Ray Kroc paid a visit to a McDonald’s restaurant owned by Herb Peterson. The fast-food chain’s president had learned that the franchisee had cooked up something that…

August 8, 2013, 7:18 AM EDT

Ad of the Day: Panera Yes, it's another Rube Goldberg machine, but this time it's done right

Tired of Rube Goldberg machines in advertising yet? Sorry, here's another. But after you finish your long sigh, you might actually enjoy this one. A month from now, it will be…

March 1, 2013, 1:02 PM EST

Portrait: Cramer-Krasselt One of the remaining national agency indies continues to set its own course

Specs Who From left: Karen Seamen, evp, COO and Chicago GM; Peter Krivkovich, president, CEO; Marshall Ross, evp, CCO; and Wanda McDonald, evp, CFO What Integrated marketing and communications agency Where Chicago headquarters After…

January 10, 2013, 8:44 AM EST

Panera Pulls SheKnows.com Ads After Damning Memo Revealed Rogue writers for the site encouraged disingenuous ad clicking and cost it a key sponsor

Panera Bread has pulled its SheKnows.com ads in connection to a click fraud-styled controversy that’s badgered the women’s content site in recent days, Adweek has learned. The move comes after…

June 26, 2012, 2:00 PM EDT

Panera Bread Briefs 4 Contenders Final pitches slated for late March

The four shops vying to succeed Mullen as Panera Bread’s lead creative agency vary in size, but they have one thing in common: none are in New York. That’s by design…

February 2, 2012, 5:20 PM EST

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