Topic: Panera Bread
Tired of Rube Goldberg machines in advertising yet? Sorry, here's another. But after you finish your long sigh, you might actually enjoy this one. A month from now, it will be…
Specs Who From left: Karen Seamen, evp, COO and Chicago GM; Peter Krivkovich, president, CEO; Marshall Ross, evp, CCO; and Wanda McDonald, evp, CFO What Integrated marketing and communications agency Where Chicago headquarters After…
Given all the rubbernecking at ChapStick-style social-media fails, and all the hijacking of corporate crowdsourcing efforts, it's tempting to see the Internet as a sea of sharks always out for…
Panera Bread has pulled its SheKnows.com ads in connection to a click fraud-styled controversy that’s badgered the women’s content site in recent days, Adweek has learned. The move comes after…
The four shops vying to succeed Mullen as Panera Bread’s lead creative agency vary in size, but they have one thing in common: none are in New York. That’s by design…
