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Topic: Panera Bread

Ad of the Day: Panera Gets Into Lifestyle Branding With Manifesto About Healthy Living

Anomaly's first work on the account

New ads for Panera Bread lean into the food-as-lifestyle trend—and in that sense, play in the space of Chipotle and, to a lesser extent, Chobani. While Panera's ads, which break today,…

With Turn-by-Turn Directions, Google's Waze App Wants to Win Mobile Advertising

Dunkin' Donuts, Panera Bread target drivers

Nearly two years after Google acquired Waze for more than $1 billion, new research and prolonged advertising deals from brands show that the mapping app is making a dent in…

Another Casual Restaurant Needs Creative Help. This Time It's Golden Corral

Chain spent $55 million in media last year

The search for new agencies among casual dining restaurants is continuing. Three months after Panera Bread and Buffalo Wild Wings found new agencies for their creative accounts, Golden Corral is mulling…

Panera Finds a New Lead Creative Agency

Anomaly succeeds Cramer-Krasselt on the business

Anomaly has entered the casual restaurant space. The New York shop has landed lead creative responsibilities on Panera Bread after a review, outstripping two other agencies that the chain did not…

Panera Bread Searches Again for a Creative Shop

Annual media spending will exceed $90 million this year

Panera Bread's next lead creative agency will be its third in two years. The company has split with incumbent Cramer-Krasselt and is in the midst of an agency search that's expected…

The True, Steamy Story of the Egg McMuffin

Hockey puck breakfast turns 40

In December 1971, Ray Kroc paid a visit to a McDonald’s restaurant owned by Herb Peterson. The fast-food chain’s president had learned that the franchisee had cooked up something that…

Ad of the Day: Panera

Yes, it's another Rube Goldberg machine, but this time it's done right

Tired of Rube Goldberg machines in advertising yet? Sorry, here's another. But after you finish your long sigh, you might actually enjoy this one. A month from now, it will be…

Portrait: Cramer-Krasselt

One of the remaining national agency indies continues to set its own course

Specs Who From left: Karen Seamen, evp, COO and Chicago GM; Peter Krivkovich, president, CEO; Marshall Ross, evp, CCO; and Wanda McDonald, evp, CFO What Integrated marketing and communications agency Where Chicago headquarters After…

How a Fan Post on Panera's Facebook Page Got Half a Million Likes

Small act of customer service reaps huge rewards

Given all the rubbernecking at ChapStick-style social-media fails, and all the hijacking of corporate crowdsourcing efforts, it's tempting to see the Internet as a sea of sharks always out for…

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