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Topic: Pandora

Accounts in Review: Unilever Launches Massive Media Review While Ameriprise Briefs Finalists Miracle-Gro makes a cut, Extended Stay America stays put

Given that Unilever spends more than $5 billion in media globally each year, any change in its media assignments will be significant. But sources don't expect decisions in this blockbuster…

January 23, 2015, 7:22 PM EST

Accounts in Review: Sears, Kmart and JCPenney Near the End of Their Agency Hunts And Pandora jewelry taps Grey to lead creative efforts

The new year got off to a slow start in new business, with just two major account moves this week. Pandora—the jeweler, not the online music service—named Grey and Maxus…

January 9, 2015, 2:01 PM EST

Pandora's CMO Thinks Sony's New Walkman Is as Cool as the Return of Vinyl CES veteran is on the hunt for the next big things in music

Among Sony's announcements at CES 2015 was the unveiling of a high-end Walkman, which intrigued audiophiles everywhere. One of them, naturally, is Pandora CMO Simon Fleming-Wood, who stopped by Adweek's…

January 7, 2015, 4:40 PM EST

Pandora Jewelry Selects Grey N.Y. as Its New Creative Agency First work will break before Mother's Day

Grey New York was tapped as the creative lead, in the Americas, for jewelry manufacturer Pandora after a review with WPP corporate siblings Young & Rubicam and JWT. In addition, Pandora…

January 6, 2015, 3:16 PM EST

Brands Give Out One Hour of Free Music With New Pandora Ads Fox and Sony Playstation are first to ink deals

Pandora’s new ad product, dubbed Sponsored Listening, lets you skip audio promos for an hour if you click on a video ad. The music service is beta testing with Fox,…

October 20, 2014, 5:00 AM EDT

Brand of the Day: If You Like Bush on Pandora, You Could Get a Free One-on-One Concert Streaming music service breaks second spot in series

For a few lucky listeners, using Pandora can get you a personal concert with one of your favorite artists. The Internet streaming music service today breaks the new ad below from…

October 15, 2014, 10:56 AM EDT

Jim Gaffigan Was an Adman and Has a LinkedIn Account to Prove It Comedian riffs on agency biz and Holiday Inn Express

It would probably be a totally buried, obscure footnote if his comedic peers like Marc Maron, Kristen Schaal or Todd Barry were products of the same career path. But there's Jim…

October 15, 2014, 7:31 AM EDT

Consumers Now Expect Everything to Work on All Devices Ubiquity is the new data plan

As the conversation around digital advertising focuses around the shift from desktop to mobile, and more recently the supposed promise of the wearables/ Internet-of-things/insert-buzzword-here revolution, a quiet theme is emerging…

September 29, 2014, 12:08 AM EDT

Facebook Will Get 10% of U.S. Digital Ad Spending in 2014 Research shows social giant's digital dominance

Adults in the United States will spend an average of 6 percent of their total digital media time on Facebook—or 21 minutes every day—and the social media giant captures 10…

September 18, 2014, 5:40 PM EDT

How Pandora Mined Data to Create Lexus-Backed Concert Series Finding crowd-pleasers for Southern California millennial audience

Pandora wants to guarantee that marketers will have a die-hard audience at its branded concerts—and it's leveraging its user data to back that promise. The streaming music radio service is partnering…

September 17, 2014, 10:34 AM EDT

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