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Topic: Pandora

Here Are 5 Major Marketing Implications of Google Play Music

Intriguing ad targeting potential and general consumer reach

Google made its foray into free music streaming today with the launch of an ad-supported version of Google Play Music, which will compete head-on with Pandora, Spotify and the forthcoming…

Pandora Exec Says 8 Seconds Could Be the Sweet Spot for Mobile Video

But do brands want to create for yet another format?

Instagram locks advertisers in to the 15-second social video ad, while Vine requires them to build six-second clips. As just about every platform and publisher pushes brands to run shorter videos that…

'Married' Star Judy Greer Won't Get Sucked Into TV Binge-Watching

Instagram, however, is a different matter

Specs Age 39 Claim to fame Star of FX's Married (Season 2 premieres July 16); appears in Jurassic World (June 12) and Ant-Man (July 17); author of I Don't Know What You…

How Pop-Tarts Dramatically Improved ROI With Pandora Ads

Smarter data targeting was key

How many mobile ads can actually be attributed to a store purchase? Most brands probably don't know, but Kellogg at least has a bit of data on how its promos…

Pandora Jewelry Wants to Sell You More Than a Charm Bracelet

Grey's Mother's Day ads sell broader range

Grey New York is debuting its first work for jewelry marketer Pandora in a Mother's Day effort that encourages consumers to think beyond the brand's signature charm bracelets. "The Art of…

How the Digital Music Industry Can Spin Your Listening Habits Into Ad Dollars

Spotify and iHeartMedia embrace targeted advertising based on musical tastes

What do your listening habits say about you? That's one of the most important questions the digital music industry is asking as it develops new technology for highly targeted advertising. The…

Pandora Increases Programmatic Offerings, Allows For Demographic Targeting

Brands can use data for unique opportunities

Brands that want to advertise on Pandora can now target users based on specific demographics, further emphasizing the streaming radio service's move toward programmatic advertising.  "When you are buying programmatically on…

Is the Music Streaming Industry Destined to Leave Artists Unhappy?

Advertisers love Pandora and Spotify, but the money isn't trickling down

Pharrell's "Happy" was the song of 2014, topping the charts in the U.S. and two dozen other countries, selling 6.45 million copies and winning a slew of accolades, including a…

Yoga Is Replacing Coffee and Happy Hour as the SXSW Meetup of Choice

Branded networking, now with namaste

Forget a quick caffeinated meeting with your potential clients. This year more than ever, many brands are introducing themselves to South by Southwest Interactive attendees by way of yoga. "Yoga asks…

Red Bull Tries to Energize Millennials With Zero Calories and New Flavors

Daylight Savings launch will wake you up as clock springs forward

Red Bull and its longtime agency, Kastner and Partners, today are unveiling the energy drink brand's biggest U.S. product launch with an out-of-home and digital-video campaign. The campaign expands Red Bull Editions—drinks…

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