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Topic: Pandora

Pandora Streamed Serial 15.6 Million Times Through April

And 11.7 million included a plug for Esurance

Last year, Pandora scored an exclusive deal to stream WBEZ Chicago's hit podcast Serial with ad support from Esurance and Warner Bros. In December, episodes of Season 2 of the Sarah Koenig-hosted…

Pandora Is Overhauling Its Ads to Amp Up Native Video for Mobile Users

Lexus and Express will test campaigns this summer

Pandora is overhauling its ads to create a more dynamic experience for some 80 million monthly users—blending images and sound, and integrating native video into its mobile experience. The streaming-music service…

In the Earbud Era, Sonic Branding Is Marketing's Biggest Missed Opportunity

A Pandora vp looks at today's audio renaissance

Can you remember the last time you closed your eyes to hear a sound clearly? To ingest the soothing comfort of a babbling brook, to absorb the effortless harmony of…

Ad of the Day: Pandora Gives Real People the Brutal Task of Describing the Power of Music

Twofifteenmccann tackles an impossible mission

Advertisers have been trying forever in commercials to communicate the power of music, and it's almost an impossible task. Yes, ads can use particular songs as examples of music's transcendence (the…

Pandora's First CMO Is Leaving the Company, the Latest in a String of Leadership Changes

Simon Fleming-Wood steps down

After joining Pandora in 2011 as the company's first chief marketing officer, Simon Fleming-Wood is stepping down from the role. The move comes on the heels of last week's news that…

Las Vegas Made an Extra $110 Million in Tourism Revenue Thanks to Digital Ads and Pandora

Mashing up music and location metrics

Las Vegas wants to be known for more than just its glitzy casinos. It also has a burgeoning electronic dance music, or EDM, scene and DJs that bring in crowds to the…

These 8 Brands and 3 Tech Topics Dominated the Social Buzz at SXSW

Snapchat, Esurance and VR blew up

Another South by Southwest Interactive is in the books, and so much of what happens at the conference every year reverberates on social media. So we asked Sysomos to look…

This Agency Hires Improv Comedians to Brainstorm Your Campaign

HP, Pandora try out 'funworkshops'

Specs Who (l. to r.): Kenny White, head of product; Paul Charney, CEO; Craig Mangan, CCO What Creative agency Where San Francisco Founded by ex-Goodby, Silverstein & Partners and BBDO creatives in 2014, San…

Pandora's Ad Campaign Wants People to Flip Out Over Their Favorite Music

Includes work with 33 social media influencers

Listening to a long-lost favorite song stirs up crazy emotions, at least in Pandora's new campaign. Back in December, the music-streaming app launched a new feature called Thumbprint Radio, which compiles…

How Technology Is Quickly Changing the Channel on Audio Consumption and Marketing

Pandora strategist sees big potential in wearables, connected cars

brightcove.createExperiences();   It was barely two hours into CES 2016, and Lizzie Widhelm, svp of ad product strategy and sales at…

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