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ABC Yanks the Cord on Mind Games Tuesday 10 p.m. is becoming yet another trouble spot for network

ABC has pulled the plug on the Christian Slater drama Mind Games after just five episodes. The third new ABC series to fail to catch on in the Tuesday 10 p.m. slot—it was…

March 28, 2014, 4:10 PM EDT

When Airlines All Look Alike, What's a Marketer to Do? Pitch the food

If there’s one thing that keeps a marketer awake at night, it’s commoditization—a nasty little bug that reduces a brand’s personality to the anonymous essentials of its segment. Put another…

March 15, 2013, 12:39 PM EDT

Sunday Night Ghost Town: Soft Launch for ABC’s Red Widow No quick fix for troubled 10 p.m. time slot

Like a strip mall that houses an endless succession of failed take-out restaurants, some time slots are seemingly doomed to failure. And unfortunately for ABC, its Sunday 10 p.m. hour…

March 4, 2013, 2:03 PM EST

The Devil Is in the Details Little fire for demonic ABC drama ‘666 Park Avenue’

ABC’s decision to bundle returning hits Once Upon a Time and Revenge in its Sunday night drama block appears to have paid off, as both series premiered to strong numbers.…

October 1, 2012, 2:00 PM EDT

Ghost Town: The Vanishing 10 p.m. Broadcast Drama 2011-12 season ends with grim tidings for time slot

The 10 o’clock broadcast drama tottered further down the road to oblivion this season, as not a single series in the time slot finished among Nielsen’s highest-rated programs. Per 33 weeks…

May 25, 2012, 1:09 PM EDT

So-So Start for ABC’s ‘Scandal’ Shonda Rhimes drama premieres to a 2.0 rating

ABC’s heavily promoted new political drama, Scandal, bowed Thursday night to unspectacular numbers, delivering 7.33 million viewers and a 2.0 in the 18-49 demo. The Shonda Rhimes project stands as ABC’s…

April 6, 2012, 3:35 PM EDT

Outlook Murky for ‘The River’ ABC’s paranormal drama bows to so-so ratings

While ABC had anticipated a roaring cataract of GRPs, the series premiere of The River brought forth little more than a lazy, trickling stream. According to Nielsen preliminary data, the two-hour…

February 8, 2012, 4:47 PM EST

Happily Ever After: ABC Goes Long With ‘Once Upon a Time’ Back-nine orders for three Alphabet Net series

After airing just two episodes of Once Upon a Time, ABC is putting in a back-nine order for the fairy-tale drama. Holding down the fort in the Sunday 8 p.m. time…

November 4, 2011, 5:43 PM EDT

Moneyball: Game 4 of World Series Tops ‘Sunday Night Football’ Rangers blank Cards, beat Saints-Colts

For the first time in memory, the World Series has outdelivered the NFL in head-to-head competition. According to Nielsen live-plus-same-day ratings, Fox’s coverage of Game 4 of the Cardinals-Rangers series averaged…

October 25, 2011, 6:32 AM EDT

Emergency Landing: DVR Data May Save 'Pan Am' Huge time-shifted ratings boost could bail out ABC drama

While a number of new drama series are facing imminent cancelation, newly released Nielsen data tracking time-shifted viewing may offer a new lease on life for shows on the bubble. According…

October 10, 2011, 4:03 PM EDT

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