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Topic: Pampers

Pampers Crafts Emotional Ode to Newborns, and Resistance Is Futile

Just watch and cry already

Pampers is doing a good job of cornering the baby schmaltz advertising market. A new spot from the diaper brand focuses on the whirlwind of new experiences—challenging and delightful—that parents face…

Ad of the Day: Pampers Gives Moms a Sweet Surprise on Their Baby's First Birthday

It's their milestone, too

Sit back and take four minutes to watch this lovely ad by Pampers Japan. Titled "Mom's First Birthday," it celebrates a big milestone in a new mom's life—her baby's one-year checkup.…

P&G Wants to Shelve Up to 100 Brands

Focuses instead on big sellers like Tide and Crest

Procter & Gamble, the largest packaged-goods player in the world, disclosed in an earnings call this morning that it will divest or shed 90 to 100 of its brands in…

Pampers Plans to Ramp Up Global Unicef Campaign With ‘Always On’ Digital Approach

Continues focus on social video

Pampers' partnership with Unicef to build awareness around maternal and newborn tetanus vaccines has grown significantly since its inception in 2006. Adweek chatted earlier this week with Procter & Gamble's Nada…

Leo Burnett Adds Creative Leader on P&G's Always

Kat Gates has worked on several P&G brands

Kat Gates has joined Leo Burnett as a global creative director on Procter & Gamble's Always brand. The position is new and helps to centralize creative leadership in Chicago, where she'll…

Oreo's Royal Baby Tweet Gives Birth to Twitter Debate

Cookie brand becomes real-time lightning rod

Ever since Oreo had its buzz-generating Super Bowl blackout moment, industry players have debated the merits of real-time Twitter marketing. And today, with the birth of a royal baby in…

Wieden, Beyond 'Halftime'

A smash Super Bowl spot kicks off a winning season for much-admired Stumptown shop

It takes a fool to create something ingenious, says Chrysler global marketing chief Olivier François. In other words, if you’re blissfully unaware of boundaries, you may create something extraordinary—say, an…

Pampers Ad on Racy App Reminds You Sex Can Lead to Babies

Procter & Gamble appears to have stumbled into the business of unintentional PSAs. TechCrunch caught this Pampers ad running on the "300+ Sex Positions" iPhone app. The iAd directs users…

In Case You Missed It on Adweek.com…

A look inside our five most popular stories this week: The National Magazine Award and Guantánamo: A Tall Tale Gets the Prize—a feature by Adweek news editor Alex Koppelman which argued that Scott…

Ad of the Day: Pampers

Saatchi celebrates the miracle that is kids in diaper spot

Here's a challenge: Watch this new commercial for Pampers by Saatchi & Saatchi, New York, without going "Awww" at least once. The spot is a 60-second ode to the miracle…

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