Topic: PageLever

Social Firm Unified Picks Up Facebook Analytics Startup PageLever

Deal deepens Facebook capabilities, expands others

Much as they may have tried, Google and enterprise behemoths Salesforce and Oracle didn’t scoop up all the social startups last year. In fact one startup that only launched its…

Facebook Page Posts Marked as Spam Spiked Amid Algorithm Outcry

Spam complaints jumped by 1,000%, per PageLever

The great Facebook mystery of Fall 2012 may be on the precipice of a solution. Beginning in late September, a number of advertising executives claimed that Facebook had changed its…

PageLever Looking to Bring Automation to Facebook Brand Posts

Startup launches real-time analytics platform

Back in the spring Facebook brought real-analytics to its Page Insights tool, letting brands see almost immediately when an individual post was or wasn’t taking off. In the latter case,…

Facebook Giving Some Brands a Sneak Peek at Fans' Other Likes

Company testing new data offering—but only for 'priority' marketers

Most brands only have a basic understanding of who their Facebook fans are. They can see gender, age and location breakdowns through Facebook’s Insights tool, but they’re hard-pressed to find…