Topic: Page Insights

Facebook Video Views Spiked 50% Between May and July

Site rolls out better tracking, targeted algorithms this week

If you use Facebook, you've probably noticed your newsfeed is now filled with autoplaying videos. That's no accident. Video views on Facebook jumped 50 percent between May and July with an…

Facebook Doubles Stats for Ad Buyers

Granular looks at demos and reach now avail

Even as Facebook looks to seriously pare down the number of ad products it offers, advertisers now have "more than double" the numbers to reference when analyzing the effectiveness of…

Facebook Updates Page Insights, Breaks Out 'PTAT'

Marketers want clearer metrics

Brands evidently haven't been satisfied with Facebook's People Talking About This (PTAT) page engagement metric. So the digital giant, as part an overall revamp of its 3-year-old Page Insights product,…