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Topic: Page Insights

Type
Facebook Doubles Stats for Ad Buyers Granular looks at demos and reach now avail

Even as Facebook looks to seriously pare down the number of ad products it offers, advertisers now have "more than double" the numbers to reference when analyzing the effectiveness of…

June 26, 2013, 2:05 PM EDT

Facebook Updates Page Insights, Breaks Out 'PTAT' Marketers want clearer metrics

Brands evidently haven't been satisfied with Facebook's People Talking About This (PTAT) page engagement metric. So the digital giant, as part an overall revamp of its 3-year-old Page Insights product,…

June 19, 2013, 3:00 PM EDT

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