Packaging | Adweek

Topic: Packaging

Is This the World's First Gender-Neutral Beer?

Danish brewer Carlsberg is getting set to unveil a new beer called Copenhagen, which is already turning heads for the minimal, stylish design of its bottles and other packaging. The…

May 18, 2011, 10:40 AM EDT

P&G Selling Tide, Bounce, Downy in Funky Retro Packaging

In the latest bit of nostalgia-themed marketing, Procter & Gamble is selling limited-edition, retro-packaged Tide, Bounce, and Downy at Target stores this month. There's no real reason—it's just the cool…

May 17, 2011, 11:13 AM EDT

Sexy Underwear and Other Russian Beverage-Can Designs

Seems Russian beverage-can art, much like Polish movie posters, can range from funny to creepy to degraded and sad. But this collection of proposed designs from a Russian artist is…

May 17, 2011, 10:46 AM EDT

Look for the Country Label Branding firm creates 'Made in USA' certification

The U.S. has closed over 42,400 factories since 2001, and manufacturing is now a measly 11 percent of our domestic output. Translation: Not much stuff gets made here anymore. You probably…

April 26, 2011, 6:39 AM EDT

Smirnoff's fruit flavors get 'peelable' bottles

Neat packaging work here by JWT Brazil for the new Smirnoff Caipiroska collection of vodkas. The bottles come in "peelable" skins to imitate the fruits that infuse the liquor—lemon, strawberry…

April 5, 2011, 11:41 AM EDT

Bananas finally fitted with plastic packaging

In what would seem to be a major packaging fail, Del Monte has come up with individual plastic wrappers for bananas! The banana skin itself—robust and biodegradable—has finally been deemed…

March 4, 2011, 1:50 PM EST

Diet Pepsi skinny can causes big fat ruckus

PepsiCo has stirred up a bit of a shitstorm with its new "skinny can" for Diet Pepsi, introduced during New York Fashion Week and made in "celebration of beautiful, confident…

February 15, 2011, 2:51 PM EST

Today's crazy new product: whisky in a can

Straight Scotch whisky in a 12-ounce can. It doesn't seem right, really. But Scottish Spirits is pushing forward with the new packaging. "We are really thrilled with the idea," says…

January 19, 2011, 11:20 AM EST

How minimalist do you like your packaging?

Consumer products are usually overly designed, in order to capture people's attention. Now, design firm A2591 is conducting a little experiment in which it's stripping away a lot of the…

December 22, 2010, 2:59 PM EST

FDA unveils 36 warning labels for cigarettes

The Food and Drug Administration today unveiled 36 proposed designs for new warning labels on cigarette packs, required under a new law that gives the FDA power to regulate tobacco…

November 10, 2010, 11:12 AM EST