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Topic: Packaging

Rocker Releases Album on Nintendo Gaming Cartridges

Another wacky distribution stunt

Rocker Jon Black, who performs as Fort Atlantic, decided to offer his latest album on original Nintendo cartridges. As the music industry's brick-and-mortar distribution method continues to implode, more musicians…

How Will You Punch Miller Lite's Punch Top Can?

Even a telescopic backscratcher could work

Miller Lite's revolutionary Punch Top can, which may completely reinvent the way high schoolers shotgun beers, frankly deserved better than the few desultory Draftfcb ads it got at last month's…

Miller Lite's New Can Lets You Drink So Fast, You Almost Don't Taste the Beer

Shotgunning goes mainstream

Let's face it, Miller Lite is not a beer for sipping and savoring. It is a beer for pounding back faster than your taste buds or self-esteem can acknowledge what…

Is Dissolvable Packaging the Next Big Thing in Food Marketing?

MonoSol pioneers new technology

I'm a busy guy. Always in a rush. On the move. Places to be. Stuff to do. Got no time. Not for commas. Or complete sentences. Enter MonoSol, a company…

Do You Know These Products Even Without Their Visual Branding?

Andrew Miller returns objects to their purest form

Brand strategist Andrew Miller is on a mission: "Every day for 100 days, I will paint one branded object white, removing all visual branding, reducing the object to its purest…

'Oh Beautiful Beer' Collects Great Graphic Design by Brewers

Thirsty for some wonderful packaging?

Man, beer has gotten really arty in the last year or so. Case in point, Oh Beautiful Beer, a whole blog dedicated to "remarkable graphic design from the world of…

Fruit Suit: General Mills Faces Deceptive Advertising Lawsuit for Fruit Snacks

Company has faced similar suits before

Charging that General Mills is misleading consumers about the nutrition and health qualities of its Fruit Snacks, the Center for Science in the Public Interest filed a class action suit…

Australian Wine Uses Infographics as Its Bottle Labels

Educational packaging at its best

What a wonderful thing for all you data nerds out there: Between Five Bells, an Australian wine, had begun using infographics about its wine-making process as labels on its bottles.…

Australians Getting Their Names on Coke Bottles and Cans

150 names also get their own song

Coca-Cola wants to be on a first-name basis with Australians, 150 times over. The soda brand has launched its "Share a Coke" summer campaign, in which 150 of the nation's…

Ivory Soap Gets a Bold New Look and Attitude

W+K refreshes the 132-year-old brand

After 132 years, Ivory soap is getting a makeover. A new marketing campaign from Wieden + Kennedy (and updated product packaging from Sterling) are planned for this month, with the…

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