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Topic: Packaging

Is Dissolvable Packaging the Next Big Thing in Food Marketing? MonoSol pioneers new technology

I'm a busy guy. Always in a rush. On the move. Places to be. Stuff to do. Got no time. Not for commas. Or complete sentences. Enter MonoSol, a company…

April 19, 2012, 9:13 AM EDT

Do You Know These Products Even Without Their Visual Branding? Andrew Miller returns objects to their purest form

Brand strategist Andrew Miller is on a mission: "Every day for 100 days, I will paint one branded object white, removing all visual branding, reducing the object to its purest…

March 22, 2012, 9:10 AM EDT

'Oh Beautiful Beer' Collects Great Graphic Design by Brewers Thirsty for some wonderful packaging?

Man, beer has gotten really arty in the last year or so. Case in point, Oh Beautiful Beer, a whole blog dedicated to "remarkable graphic design from the world of…

December 22, 2011, 9:09 AM EST

Fruit Suit: General Mills Faces Deceptive Advertising Lawsuit for Fruit Snacks Company has faced similar suits before

Charging that General Mills is misleading consumers about the nutrition and health qualities of its Fruit Snacks, the Center for Science in the Public Interest filed a class action suit…

October 14, 2011, 5:41 PM EDT

Australian Wine Uses Infographics as Its Bottle Labels Educational packaging at its best

What a wonderful thing for all you data nerds out there: Between Five Bells, an Australian wine, had begun using infographics about its wine-making process as labels on its bottles.…

October 10, 2011, 12:22 PM EDT

Australians Getting Their Names on Coke Bottles and Cans 150 names also get their own song

Coca-Cola wants to be on a first-name basis with Australians, 150 times over. The soda brand has launched its "Share a Coke" summer campaign, in which 150 of the nation's…

October 6, 2011, 8:11 AM EDT

Ivory Soap Gets a Bold New Look and Attitude W+K refreshes the 132-year-old brand

After 132 years, Ivory soap is getting a makeover. A new marketing campaign from Wieden + Kennedy (and updated product packaging from Sterling) are planned for this month, with the…

October 5, 2011, 1:15 PM EDT

Why Are Microbrews Turning From Bottles to Cans? Inside a packaging trend

PSFK noticed that microbrews are favoring cans over bottles as packaging these days, and asked its readers for more input on this observation. It seems cans retain taste better than…

September 27, 2011, 9:24 AM EDT

Check Out 125th Anniversary Coke Cans From Around the World Global designers go retro and stylized

As Coca-Cola marks its 125th year in business, celebratory can designs seem to be popping up all over the place. In addition to the new Diet Coke look rolling out…

August 22, 2011, 8:16 AM EDT

Diet Coke Gets New Look for Fall No. 1-selling diet soft drink will debut limited-edition can design in September

Coca-Cola turns 125 this year, and while that’s good news for employees, shareholders, and fans of Coke, it’s likely rather a bitch for the design team. After all, how is…

August 15, 2011, 2:43 PM EDT

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