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Topic: Packaging

Australians Getting Their Names on Coke Bottles and Cans 150 names also get their own song

Coca-Cola wants to be on a first-name basis with Australians, 150 times over. The soda brand has launched its "Share a Coke" summer campaign, in which 150 of the nation's…

October 6, 2011, 8:11 AM EDT

Ivory Soap Gets a Bold New Look and Attitude W+K refreshes the 132-year-old brand

After 132 years, Ivory soap is getting a makeover. A new marketing campaign from Wieden + Kennedy (and updated product packaging from Sterling) are planned for this month, with the…

October 5, 2011, 1:15 PM EDT

Why Are Microbrews Turning From Bottles to Cans? Inside a packaging trend

PSFK noticed that microbrews are favoring cans over bottles as packaging these days, and asked its readers for more input on this observation. It seems cans retain taste better than…

September 27, 2011, 9:24 AM EDT

Check Out 125th Anniversary Coke Cans From Around the World Global designers go retro and stylized

As Coca-Cola marks its 125th year in business, celebratory can designs seem to be popping up all over the place. In addition to the new Diet Coke look rolling out…

August 22, 2011, 8:16 AM EDT

Diet Coke Gets New Look for Fall No. 1-selling diet soft drink will debut limited-edition can design in September

Coca-Cola turns 125 this year, and while that’s good news for employees, shareholders, and fans of Coke, it’s likely rather a bitch for the design team. After all, how is…

August 15, 2011, 2:43 PM EDT

What Do You Think of Budweiser's New Can Design? Bow tie icon is front and center

Anheuser-Busch has redesigned the Budweiser can for the 12th time since 1936, when it started using cans—a fairly drastic makeover that features the Budweiser script in white over a big…

August 8, 2011, 1:57 PM EDT

Hard Liquor Looks Truly Odd Packaged in Milk Cartons

Packaging is one of those things you don't think about a lot—until someone goes and completely mucks with it. Case in point: these jarring mockups for liquor packaged in Tetra…

July 28, 2011, 10:21 AM EDT

Advertisers Likely to File Suit Over Harsh New Cigarette Warnings FDA unveiled new graphic images Tuesday

The Food and Drug Administration unveiled new mandatory health warnings for cigarette packages on Tuesday; the warnings are the boldest seen thus far in the U.S., designed to scare the…

June 21, 2011, 11:44 AM EDT

Great Corona Bottle Designs Are Perfect for Summer

Here's some delightful packaging to give your Monday a little weekend vibe. Toronto design studio Shikatani Lacroix whipped these nifty summer-themed, limited-edition Corona Extra bottles. The agency says the nine…

June 6, 2011, 12:23 PM EDT

Can a Beer Label Be Hazardous to Your Health, Safety and Welfare?

Here's an odd story from the world of packaging. Flying Dog brewery is suing the Michigan Liquor Control Commission on First Amendment grounds after its best-selling beer, Raging Bitch, was…

June 1, 2011, 1:05 PM EDT