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Topic: Packaging

Ad of the Day: Coke Designs a Friendly Bottle That Can Only Be Opened by Another Bottle Social packaging helps college freshmen break the ice

No one is better than Coca-Cola at having all of its communications, down to the very packaging, embody the brand promise of happiness and sharing. Leo Burnett in Colombia had the…

May 28, 2014, 1:46 PM EDT

Barista Gorgeously Customizes His Customers' Cups at U.K. Starbucks Artist spends 40 hours on each

Artist and barista Gabriel Nkweti Lafitte, who works at the Starbucks across from the British Museum in London, has been taking some pretty awesome liberties with the chain's "name on…

May 20, 2014, 4:28 PM EDT

Eating Alone? Chipotle Cups Now Come With Original Writings From Literary Giants All thanks to Jonathan Safran Foer's lonely meal

Apparently Jonathan Safran Foer is just like us. He eats at Chipotle and he curses the heavens when he neglects to bring something to entertain him while he crams rice,…

May 15, 2014, 11:47 AM EDT

Ad of the Day: Heineken Unlocks the Secrets of a City in Latest Blockbuster Also, special new bottle designs

For Heineken's peripatetic "Man of the World," it's time for a staycation. In this new spot from Wieden + Kennedy Amsterdam—the seventh film in "The Legends" series—the charming, resourceful and worldly…

May 12, 2014, 11:50 AM EDT

Pom Wonderful Wrote This Inspired Letter to John Oliver After He Called It 'Dog Juice' Plus, some parting gifts

John Oliver clearly wasn't out to make marketing friends when his show Last Week Tonight debuted on HBO last month. In addition to bashing the Cover Oregon ads by Portland…

May 5, 2014, 4:53 PM EDT

Designer Brews Up a Super Set of Comic Book Beer Labels Knock back a Justice League lager

For adult comic fans, superheroes and beer always go together. But Orlando, Fla.-based graphic designer Marcelo Rizzetto is taking that pairing to a new level by creating beers inspired by…

April 25, 2014, 12:37 PM EDT

Brewer Goes for Adorably Terrifying With Half-Pony, Half-Dinosaur Mascot Baldwin& designs Ponysaurus logo

Durham, N.C., resident Keil Jansen may have quit his job as a teacher to start a nanobrewery, but judging by its name, Ponysaurus Brewery, his old profession clearly rubbed off…

April 11, 2014, 1:17 PM EDT

First Wine in a Box, Now Wine in a Can? Agency promotion puts Beaujolais in paint packaging

Raise your brushes and rollers to toast Lithuania's McCann Vilnius, which recently packaged France's famed Beaujolais Nouveau in limited-edition paint cans for a fun self-promotion. McCann says it wanted to show…

April 9, 2014, 1:25 PM EDT

General Mills Gleefully Mocks Study on Cereals Being Marketed to Children Mascots drawn to look down at kids? 'Absurd,' VP says

Are cereal mascots really drawn looking down, in a subtle attempt at appealing to children through eye contact? Cornell researchers say yes, which General Mills says is "absurd." In an entertainingly…

April 5, 2014, 5:25 PM EDT

Never Again Wonder If Your Coke Is Cold With the New 'Chill Activated Can' Coors Light would be proud

Coca-Cola has released a new design, the Chill Activated Can, at the 2013 NACS Show. Each of these special cans of Coke is printed with thermochromatic ink that reacts to…

November 6, 2013, 12:00 PM EST

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