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Topic: Packaging

People Think Miller Lite in Retro Cans Tastes Better, Though It's the Same Old Miller Lite

Yes, packaging messes with your head

Never underestimate the power of packaging and design to influence consumer attitudes—and if you're lucky, move product. This lesson is brought to you by Miller Lite, which enjoyed a sales spike…

Does See-Through Packaging Really Boost Sales?

Maybe but some things are best left unseen

Marketers are beginning to see the benefits and pitfalls of transparent packaging more clearly. Products like tortilla chips, granola bars and yogurt are increasingly showing up in clear packaging showcasing their…

Nike Packages Ultra-Flexible Sneakers in a Tiny Shoebox 1/3 of the Regular Size

Cute, and not bad for the planet either

Here's a lovely little packaging idea from Nike, and we do mean little. The Nike Free 5.0 is one of the most flexible sneakers ever made. And that's clear right from…

Colorless Coca-Cola Can Is Lovely, and Might Be Good for the World, Too

Spec project by Ryan Harc ditches the red

Most spec redesigns of classic brand logos aren't that great, so I cringed when I saw that someone was putting a new spin on Coca-Cola cans. Turns out I underestimated…

What Are the Best Looking Beer Cans in America?

Trend is letting designers get truly creative

Beer cans are booming, which is great if you like your craft brew easily portable, crushable and recyclable. But it's also great if you're a packaging designer. The can comeback, led…

Coca-Cola Has Flower Power in Ogilvy Ads for Its New PlantBottles

Plastic made partially from plants

Coca-Cola's orgy of happiness continues with recyclable plastic beverage bottles made partially from plants, touted in cute ads from Ogilvy New York. The ads are rendered in Coke's signature colors and…

Coca-Cola Invents 16 Crazy Caps to Turn Empty Bottles Into Useful Objects

Ogilvy's '2nd Lives' campaign

Rejoice, happy-go-lucky and environmentally conscious Coca-Cola lovers. Thanks to this new "2nd Lives" kit from the brand, you can now transform your Coke into something even more delightful. Is that just…

Ad of the Day: Coke Designs a Friendly Bottle That Can Only Be Opened by Another Bottle

Social packaging helps college freshmen break the ice

No one is better than Coca-Cola at having all of its communications, down to the very packaging, embody the brand promise of happiness and sharing. Leo Burnett in Colombia had the…

Barista Gorgeously Customizes His Customers' Cups at U.K. Starbucks

Artist spends 40 hours on each

Artist and barista Gabriel Nkweti Lafitte, who works at the Starbucks across from the British Museum in London, has been taking some pretty awesome liberties with the chain's "name on…

Eating Alone? Chipotle Cups Now Come With Original Writings From Literary Giants

All thanks to Jonathan Safran Foer's lonely meal

Apparently Jonathan Safran Foer is just like us. He eats at Chipotle and he curses the heavens when he neglects to bring something to entertain him while he crams rice,…

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