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Topic: Packaging

Diet Coke Prints 2 Million Unique Labels in Latest Stroke of Packaging Genius Individualized design on steroids

You thought Coca-Cola was getting personal when it rolled out 250 bottle labels featuring people's first names. Well, Diet Coke just went and individualized 2 million bottle designs. Coca-Coca Israel created…

October 28, 2014, 6:57 AM EDT

Brand of the Day: Meet the Bottled Water Company That Will Happily Sell You the Bottle Minus the Water More fun from Fred

If you like your bottled water to come with actual water in it, this might not be the brand for you. The anti-sugar crusaders at indie brand Fred Water are now…

October 14, 2014, 3:05 PM EDT

Awesome Beer Cans Show the Pantone Color of the Brew That's Inside Drink it up, designers

If you always suspected that a pale ale would rate a shimmering, golden 604C on the Pantone color system, have a pint on me. Spanish agency Txaber matches brew types with…

September 17, 2014, 9:37 AM EDT

People Think Miller Lite in Retro Cans Tastes Better, Though It's the Same Old Miller Lite Yes, packaging messes with your head

Never underestimate the power of packaging and design to influence consumer attitudes—and if you're lucky, move product. This lesson is brought to you by Miller Lite, which enjoyed a sales spike…

September 3, 2014, 10:26 AM EDT

Does See-Through Packaging Really Boost Sales? Maybe but some things are best left unseen

Marketers are beginning to see the benefits and pitfalls of transparent packaging more clearly. Products like tortilla chips, granola bars and yogurt are increasingly showing up in clear packaging showcasing their…

August 14, 2014, 11:31 AM EDT

Nike Packages Ultra-Flexible Sneakers in a Tiny Shoebox 1/3 of the Regular Size Cute, and not bad for the planet either

Here's a lovely little packaging idea from Nike, and we do mean little. The Nike Free 5.0 is one of the most flexible sneakers ever made. And that's clear right from…

July 25, 2014, 7:22 AM EDT

Colorless Coca-Cola Can Is Lovely, and Might Be Good for the World, Too Spec project by Ryan Harc ditches the red

Most spec redesigns of classic brand logos aren't that great, so I cringed when I saw that someone was putting a new spin on Coca-Cola cans. Turns out I underestimated…

July 10, 2014, 10:47 AM EDT

What Are the Best Looking Beer Cans in America? Trend is letting designers get truly creative

Beer cans are booming, which is great if you like your craft brew easily portable, crushable and recyclable. But it's also great if you're a packaging designer. The can comeback, led…

July 3, 2014, 1:25 PM EDT

Coca-Cola Has Flower Power in Ogilvy Ads for Its New PlantBottles Plastic made partially from plants

Coca-Cola's orgy of happiness continues with recyclable plastic beverage bottles made partially from plants, touted in cute ads from Ogilvy New York. The ads are rendered in Coke's signature colors and…

June 12, 2014, 10:56 AM EDT

Coca-Cola Invents 16 Crazy Caps to Turn Empty Bottles Into Useful Objects Ogilvy's '2nd Lives' campaign

Rejoice, happy-go-lucky and environmentally conscious Coca-Cola lovers. Thanks to this new "2nd Lives" kit from the brand, you can now transform your Coke into something even more delightful. Is that just…

June 5, 2014, 9:17 AM EDT

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