Packaging | Adweek

Topic: Packaging

Brewer Goes for Adorably Terrifying With Half-Pony, Half-Dinosaur Mascot Baldwin& designs Ponysaurus logo

Durham, N.C., resident Keil Jansen may have quit his job as a teacher to start a nanobrewery, but judging by its name, Ponysaurus Brewery, his old profession clearly rubbed off…

April 11, 2014, 1:17 PM EDT

First Wine in a Box, Now Wine in a Can? Agency promotion puts Beaujolais in paint packaging

Raise your brushes and rollers to toast Lithuania's McCann Vilnius, which recently packaged France's famed Beaujolais Nouveau in limited-edition paint cans for a fun self-promotion. McCann says it wanted to show…

April 9, 2014, 1:25 PM EDT

General Mills Gleefully Mocks Study on Cereals Being Marketed to Children Mascots drawn to look down at kids? 'Absurd,' VP says

Are cereal mascots really drawn looking down, in a subtle attempt at appealing to children through eye contact? Cornell researchers say yes, which General Mills says is "absurd." In an entertainingly…

April 5, 2014, 5:25 PM EDT

Never Again Wonder If Your Coke Is Cold With the New 'Chill Activated Can' Coors Light would be proud

Coca-Cola has released a new design, the Chill Activated Can, at the 2013 NACS Show. Each of these special cans of Coke is printed with thermochromatic ink that reacts to…

November 6, 2013, 12:00 PM EST

Diet Coke's Taylor Swift Can Is Sleek and Skinny, and You Could Be Too Limited-edition thinness

Hi, tween girls who may have body-image issues and also like listening to Taylor Swift. Diet Coke is launching a new, limited-edition "Sleek Can." It's thinner and more glamorous than…

September 26, 2013, 12:05 PM EDT

Beer Labels Come Deliciously to Life in Great Animated GIFs Feeling tipsy?

Here's a fun project for beer lovers. Boston-based video editor Trevor Carmick has started animating the labels of some of his favorite brews, sharing his creations as animated GIFs. The…

July 26, 2013, 12:57 PM EDT

Rihanna Joins Budweiser, Takes Beer Giant's Music Pitch to 85 Countries Songstress teams with Jay-Z for beer brand's global appeal

Apparently taking a cue from Coke's global music efforts, Budweiser today has announced a deal with Rihanna that entails a multifaceted initiative launching in 85 countries and builds on the…

July 10, 2013, 12:25 PM EDT

Coca-Cola Making Bottles Entirely Out of Ice Just in Time for Summer I'm melting!

First, Coca-Cola tried to thaw relations between India and Pakistan. Now, the brand has created bottles that are guaranteed to melt in your hands. Foodbeast gives a chilly reception to…

June 6, 2013, 9:49 AM EDT

Coca-Cola's New Can Splits in Half So You Can Really Share the Happiness Brand positioning comes to package design

Ogilvy France and Ogilvy Asia-Pacific joined forces to make a can that splits in half for Coca-Cola, the most literal extension of the brand's global "Share Happiness" concept. The split-can…

May 31, 2013, 6:39 AM EDT

Budweiser's New Bow-Tie Can Is Skinny in the Middle, Unlike Its Target Market Introducing a 10-degree crinkle

Budweiser is introducing a new type of can, which is strange, because most people felt the old cans were just fine and it was the beer that needed improvement. Kidding,…

April 23, 2013, 10:06 AM EDT