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Topic: Packaging

Does See-Through Packaging Really Boost Sales? Maybe but some things are best left unseen

Marketers are beginning to see the benefits and pitfalls of transparent packaging more clearly. Products like tortilla chips, granola bars and yogurt are increasingly showing up in clear packaging showcasing their…

August 14, 2014, 11:31 AM EDT

Nike Packages Ultra-Flexible Sneakers in a Tiny Shoebox 1/3 of the Regular Size Cute, and not bad for the planet either

Here's a lovely little packaging idea from Nike, and we do mean little. The Nike Free 5.0 is one of the most flexible sneakers ever made. And that's clear right from…

July 25, 2014, 7:22 AM EDT

Colorless Coca-Cola Can Is Lovely, and Might Be Good for the World, Too Spec project by Ryan Harc ditches the red

Most spec redesigns of classic brand logos aren't that great, so I cringed when I saw that someone was putting a new spin on Coca-Cola cans. Turns out I underestimated…

July 10, 2014, 10:47 AM EDT

What Are the Best Looking Beer Cans in America? Trend is letting designers get truly creative

Beer cans are booming, which is great if you like your craft brew easily portable, crushable and recyclable. But it's also great if you're a packaging designer. The can comeback, led…

July 3, 2014, 1:25 PM EDT

Coca-Cola Has Flower Power in Ogilvy Ads for Its New PlantBottles Plastic made partially from plants

Coca-Cola's orgy of happiness continues with recyclable plastic beverage bottles made partially from plants, touted in cute ads from Ogilvy New York. The ads are rendered in Coke's signature colors and…

June 12, 2014, 10:56 AM EDT

Coca-Cola Invents 16 Crazy Caps to Turn Empty Bottles Into Useful Objects Ogilvy's '2nd Lives' campaign

Rejoice, happy-go-lucky and environmentally conscious Coca-Cola lovers. Thanks to this new "2nd Lives" kit from the brand, you can now transform your Coke into something even more delightful. Is that just…

June 5, 2014, 9:17 AM EDT

Ad of the Day: Coke Designs a Friendly Bottle That Can Only Be Opened by Another Bottle Social packaging helps college freshmen break the ice

No one is better than Coca-Cola at having all of its communications, down to the very packaging, embody the brand promise of happiness and sharing. Leo Burnett in Colombia had the…

May 28, 2014, 1:46 PM EDT

Barista Gorgeously Customizes His Customers' Cups at U.K. Starbucks Artist spends 40 hours on each

Artist and barista Gabriel Nkweti Lafitte, who works at the Starbucks across from the British Museum in London, has been taking some pretty awesome liberties with the chain's "name on…

May 20, 2014, 4:28 PM EDT

Eating Alone? Chipotle Cups Now Come With Original Writings From Literary Giants All thanks to Jonathan Safran Foer's lonely meal

Apparently Jonathan Safran Foer is just like us. He eats at Chipotle and he curses the heavens when he neglects to bring something to entertain him while he crams rice,…

May 15, 2014, 11:47 AM EDT

Ad of the Day: Heineken Unlocks the Secrets of a City in Latest Blockbuster Also, special new bottle designs

For Heineken's peripatetic "Man of the World," it's time for a staycation. In this new spot from Wieden + Kennedy Amsterdam—the seventh film in "The Legends" series—the charming, resourceful and worldly…

May 12, 2014, 11:50 AM EDT

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