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Topic: Packaging

Ad of the Day: McDonald's Just Invented Pretty Cool Takeout Packaging for Cyclists

Pedaling through the drive-through

CANNES, France—Advertisers are pretty obsessed with cycling lately, judging by a number of remarkable campaigns that have been entered in the Cannes Lions festival here. (Look for a couple of…

Heinz Is Very Sorry for Ketchup Bottle's QR Code That Led to a Porn Site

The perils of letting a domain lapse

As proof that time makes fools of us all, an out-of-date Heinz ketchup QR code sent unsuspecting German man David Korell to a hardcore pornography site. The code was part…

KitKat Changes Its Name to 'YouTube Break' on 600,000 Candy Wrappers

Builds on unusual relationship with Google

The love affair between a particular tech giant and chocolate-covered wafer continues. Nestlé candy bar KitKat is being temporarily rebranded as "YouTube Break," with the new name appearing on 600,000 wrappers…

McDonald's Invented This Clever Takeout Bag That's Also a Tray

A game-changer, probably

Here's a nifty invention for people brave enough to eat McDonald's—the new "BagTray" from DDB Budapest. It is, as it sounds, a bag that's also a tray. Just tear off a…

Cocktail Bar's Gin-Bottle Swimmers Honored as the Year's Best Package Design

Dieline's best of show winner

A tiny cocktail bar in Barcelona has won best of show at The Dieline Awards 2015, honoring the world's best packaging, for its gin bottles showing swimmers cavorting in the…

Diet Coke Prints 2 Million Unique Labels in Latest Stroke of Packaging Genius

Individualized design on steroids

You thought Coca-Cola was getting personal when it rolled out 250 bottle labels featuring people's first names. Well, Diet Coke just went and individualized 2 million bottle designs. Coca-Coca Israel created…

Brand of the Day: Meet the Bottled Water Company That Will Happily Sell You the Bottle Minus the Water

More fun from Fred

If you like your bottled water to come with actual water in it, this might not be the brand for you. The anti-sugar crusaders at indie brand Fred Water are now…

Awesome Beer Cans Show the Pantone Color of the Brew That's Inside

Drink it up, designers

If you always suspected that a pale ale would rate a shimmering, golden 604C on the Pantone color system, have a pint on me. Spanish agency Txaber matches brew types with…

People Think Miller Lite in Retro Cans Tastes Better, Though It's the Same Old Miller Lite

Yes, packaging messes with your head

Never underestimate the power of packaging and design to influence consumer attitudes—and if you're lucky, move product. This lesson is brought to you by Miller Lite, which enjoyed a sales spike…

Does See-Through Packaging Really Boost Sales?

Maybe but some things are best left unseen

Marketers are beginning to see the benefits and pitfalls of transparent packaging more clearly. Products like tortilla chips, granola bars and yogurt are increasingly showing up in clear packaging showcasing their…

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