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Topic: Packaging

Coca-Cola Invented a Bottle Cap That Lets You Record an Audio Message for a Loved One

30 seconds of holiday cheer, plus a frosty beverage

This holiday, a few lucky consumers in Italy will have a new way to communicate with their loved ones—with a high-tech message in a Coke bottle. The sugar water giant, with…

Godiva's New Box of Chocolates Will Be Gifted 4 Times, Thanks to Some Clever Packaging

Keep half, give half

Here's a neat product from Godiva that bakes generosity right into the packaging. McCann New York worked with the Belgian chocolatier to create "The Box that Keeps Giving." It's a kind…

Starbucks' Red Christmas Cups for 2016 Probably Won't Offend Anybody (Probably)

Wintry spirit is back after 2015's minimalist take

Starbucks wants consumers to know it's heard their deep concerns about its Christmas cups, and has worked hard to rectify the situation. Last year, the coffee chain sparked the world's most…

The Green Starbucks Cup, Designed to Bring People Together, Is Just Another Thing to Be Pissed About

Election packaging gets mixed reviews

Heading into the holiday season, Starbucks wants Americans to feel united again after a brutal election season. But Americans clearly just aren't ready for that. They want to fight—over the…

Jeff Goodby, Famous for Milk, Is Hitting the Harder Stuff With His Own Tequila Brand

The making of Tears of Llorona, and the value of creative outlets

Tienes tequila? Jeff Goodby may be best known as the guy who dreamed up "Got milk?"—one of the truly legendary advertising taglines of all time. But lately he's been obsessed with…

What Chatbots Are Teaching Us About the Future of Marketing

Closing the gap between man and machine

Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers. David Shing  Alex Fine But a good…

Ad of the Day: Bud Light Is Ready for Some Football With a Flashy Ad for Its NFL Cans

Bo Jackson, Justin Tuck and Tim Couch star in 'Your Can's Year'

We love ourselves some limited-edition custom packaging. It's the kind of non-news that works almost mindbendingly hard to prove it's worth mentioning, making it a princely marketing exercise.  That's what you…

Orangina's Ingenious Upside-Down Can Forces You to Mix Up the Pulp

BETC's packaging solution to the beverage's unusual problem

Lots of Orangina's marketing is about shaking up bottles of the stuff—to mix up the pulp, which makes the carbonated citrus beverage taste better. "An advertising guy told me there was…

This Agency Says It Just Invented the World's Perfect Beer Glass

Or maybe they're just drunk

Coors Light may have its double-vented wide-mouth cans and its two-stage activation bottles, but it doesn't have a monopoly on beer technology. Another Molson Coors brand, Cobra, is out with…

Zappos' Cool New Shoebox Can Be Cut Up and Repurposed in a Bunch of Unique Ways

Part of aspirational #ImNotABox campaign

Zappos wants you to think outside the box. Beginning with the box itself. On June 1, the online retailer will begin shipping some shoes in a very cool new box (designed…

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