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Topic: Packaging

Starbucks' Red Christmas Cups for 2016 Probably Won't Offend Anybody (Probably)

Wintry spirit is back after 2015's minimalist take

Starbucks wants consumers to know it's heard their deep concerns about its Christmas cups, and has worked hard to rectify the situation. Last year, the coffee chain sparked the world's most…

The Green Starbucks Cup, Designed to Bring People Together, Is Just Another Thing to Be Pissed About

Election packaging gets mixed reviews

Heading into the holiday season, Starbucks wants Americans to feel united again after a brutal election season. But Americans clearly just aren't ready for that. They want to fight—over the…

Jeff Goodby, Famous for Milk, Is Hitting the Harder Stuff With His Own Tequila Brand

The making of Tears of Llorona, and the value of creative outlets

Tienes tequila? Jeff Goodby may be best known as the guy who dreamed up "Got milk?"—one of the truly legendary advertising taglines of all time. But lately he's been obsessed with…

What Chatbots Are Teaching Us About the Future of Marketing

Closing the gap between man and machine

Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers. David Shing  Alex Fine But a good…

Ad of the Day: Bud Light Is Ready for Some Football With a Flashy Ad for Its NFL Cans

Bo Jackson, Justin Tuck and Tim Couch star in 'Your Can's Year'

We love ourselves some limited-edition custom packaging. It's the kind of non-news that works almost mindbendingly hard to prove it's worth mentioning, making it a princely marketing exercise.  That's what you…

Orangina's Ingenious Upside-Down Can Forces You to Mix Up the Pulp

BETC's packaging solution to the beverage's unusual problem

Lots of Orangina's marketing is about shaking up bottles of the stuff—to mix up the pulp, which makes the carbonated citrus beverage taste better. "An advertising guy told me there was…

This Agency Says It Just Invented the World's Perfect Beer Glass

Or maybe they're just drunk

Coors Light may have its double-vented wide-mouth cans and its two-stage activation bottles, but it doesn't have a monopoly on beer technology. Another Molson Coors brand, Cobra, is out with…

Zappos' Cool New Shoebox Can Be Cut Up and Repurposed in a Bunch of Unique Ways

Part of aspirational #ImNotABox campaign

Zappos wants you to think outside the box. Beginning with the box itself. On June 1, the online retailer will begin shipping some shoes in a very cool new box (designed…

Budweiser Renames Its Signature Brew 'America' as a Celebration of Patriotism

Limited edition cans on shelves through November

Budweiser just got another makeover. The Anheuser-Busch brand just revealed its new packaging design, again from Jones Knowles Ritchie, with "America" replacing "Budweiser" on its 12-oz. cans and bottles.  With the…

The Fish at This Grocery Store Are So Fresh, They're Still Rattling Around in Their Boxes

Fun Y&R stunt reels in shoppers

Nothing says fresh fish quite like the anguished death spasms they exhibit upon being caught, which Y&R Poland recently simulated in amusing fashion for a grocery-store prank. The agency, working with…

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