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Topic: Packaging

Diet Coke Prints Literally Millions of Unique Labels for New 'It's Mine' Campaign

Innovative packaging stunt comes to U.S.

Diet Coke is embarking on a fun new packaging stunt in the U.S., using HP Indigo digital printing technology to create millions of completely unique labels—in a campaign appropriately themed,…

How Budweiser Ditched Its Old Look and Crafted a New Visual Identity

A 140-year-old brand's makeover

What goes into giving a major marketer like Budweiser a top-to-bottom makeover of its core product? The entirety of the beer behemoth's visual identity—packaging, logo, typography and more—recently got a…

Infographic: How Branding and Packaging Affect the Way Consumers Trust Food

76% check ingredients, while 51% look for place of origin

Today more than ever, food has become one of the most important—and discussed—choices among U.S. consumers. Since food purchases are heavily influenced by trust, Boston-based consultancy C Space released a…

Oreo Gets Into the Trend of Adult Coloring With Holiday Packaging You Can Draw On

'Wonderfilled' becomes 'Colorfilled'

If you weren't aware, coloring books for adults are enjoying a bit of a renaissance—as they offer a playful framework for both creativity and anxiety/stress reduction. And brands, of course,…

This E-Retailer Will Turn Fans' Mobile Video Uploads Into Copy on Its Holiday Boxes

Project Gravitas innovates for Black Friday

Starting on Black Friday, fashion e-commerce player Project Gravitas will package its line of dresses with boxes that include copy from consumer-generated videos to be captured—starting today—in a mobile app…

Coke's Failed White Can, and How Packaging Actually Affects the Taste of Food

The experiments of Charles Spence

Charles Spence probably isn't a familiar name to anyone outside the field of multisensory integration, but his experiments with food—most notably, Pringles—have made a huge impact not just in his…

Snickers Swaps Out Its Brand Name for Hunger Symptoms on Painfully Honest Packaging

So you can call out your irritable friends

The trend toward more personalized packaging continues, with a twist, as Snickers is replacing its brand name on packaging with 21 hunger symptoms. The twist is that, instead of being life-affirming…

Bud Light Unveils 28 Different Team-Specific Cans for NFL Fans

Doubles down on individualized packaging

It looks like Bud Light wants to make a personal connection with its consumers, and what better way to do that than with individualized packaging? The beer giant is at…

Here's Why Burger King Revamped Its Packaging

Making the brand consistent globally

Updated packaging design seems to be the latest trend among fast-food chains—McDonald's and KFC recently refreshed theirs—and earlier this month Burger King tapped Turner Duckworth's London office for a revamp of…

Ad of the Day: McDonald's Just Invented Pretty Cool Takeout Packaging for Cyclists

Pedaling through the drive-through

CANNES, France—Advertisers are pretty obsessed with cycling lately, judging by a number of remarkable campaigns that have been entered in the Cannes Lions festival here. (Look for a couple of…

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