Topic: PAC

Analysis: Presidential Campaigns in Need of a Brand-Aid

Both Obama, Romney must shift campaigns into high gear

Neither presidential candidate is doing a great job in building the kind of brand that will motivate voters on Election Day. Take a look at any of the nation's major…

Fast Chat: Mediabrands CEO Matt Seiler

Advertising political action committee chair discusses his dual role

Matt Seiler, CEO of Mediabrands, enjoys a double life as ad man and lobbyist. In his role as chairman of the Professionals in Advertising Political Action Committee, Seiler shuttles regularly…

Super Tuesday TV Spending Not So Super

PAC dollars dominate

If it weren’t for the candidates' PACs, Super Tuesday spending would have been a trickle. A whopping 87 percent of the $6.1 million spent on spot TV during the last…

Romney Outspends GOP Pack in S.C.

TVB breaks out TV ad dollars

Mitt Romney and Romney PACs outspent former Speaker of the House Newt Gingrich in South Carolina in TV advertising nearly 2 to 1, but it wasn't enough, according to a…

Facebook Forms PAC in Time for Election

Move allows social network to back candidates

Days after Facebook announced major changes to its services, the social network is bolstering its presence—and influence—in Washington, D.C., by officially forming its own political action committee, The Hill reports.  Facebook…