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Topic: Oxygen

NBCU's Lifestyle Group Debuts Synchronized Joking With Complementary Comedy Shows

Living With Funny for Oxygen, Comedians of L.A. for Esquire

Just when you thought reality TV was totally out of ideas—like completely, entirely, woefully out of ideas—Oxygen and Esquire come along with a novel pitch: two shows with the same…

Former NBCU Exec Lauren Zalaznick Discusses Her Role With Refinery29

Lifestyle publisher hopes to bolster growth through entertainment vertical

Millennial fashion, beauty and lifestyle website Refinery29 announced today that Lauren Zalaznick will be joining the company as a strategic adviser. The New York-based company said that the former NBCU…

Inside Bonnie Hammer's World

From Esquire to Oxygen, NBCU's cable chief oversees 15 diverse networks

NBC Cable Entertainment chairman Bonnie Hammer's portfolio spans 15 networks of varying sizes and descriptions, all serving (hopefully) a different viewership. Hammer is famous for crafting programming slates with strong…

Oxygen Rebranding and Bravo Boosts Scripted at Dual Upfront Presentation

NBCU women's nets roar at presser

Bravo has not one but two scripted series green-lit and ready to go this coming season, and Oxygen is going through a full-blown rebrand starting by the end of the…

Toys R Us' Holiday Ads Employ Prankvertising

Element of surprise at center of huge effort

It might still be five weeks before Black Friday, but Toys "R" Us already rolling out a holidays campaign isn't shocking. Better a little bit early than a little bit…

NBCUniversal Unites Broadcast and Cable Ad Sales Divisions

Upfront strategy formalized with 3 new evps, expanded roles for others

NBCUniversal is reorganizing its sales structure under Linda Yaccarino, and now the network's spots, integrations and sponsorships will be grouped not by media type but by content—and yes, it will…

Lauren Zalaznick to Leave NBCUniversal

Exec who reanimated Bravo departing after 12 years

Lauren Zalaznick is leaving NBCUniversal after 12 years, following a reorganization in February that put the networks in her portfolio under the control of Bonnie Hammer. In a memo to NBCU…

NBCU’s Esquire Network Will Now Unseat Style Rather Than G4

USA’s Wachtel elevated; Klarman out at Oxygen in major shake-up

After months of cleaning house at G4, the network has been granted a somewhat inadvertent reprieve, as NBCUniversal has decided that the low-rated women’s lifestyle outlet Style will now surrender…

NBCU Revenue Soars on Cable, Broadcast Ad Sales Momentum

Peacock closing the CPM gap

With the 2013-14 upfront receding in the rearview mirror, NBCUniversal CEO Steve Burke told investors this morning that the company’s broadcast and cable units have made “good progress” in their ongoing quest to…

The CW Stocks Up on Sci-Fi

Network Orders Four New Dramas, Renews Nikita and Carrie Diaries

Although it won’t formally unveil its 2013-14 schedule for another week, the CW on Thursday effectively mapped out the entirety of its 2013-14 programming strategy. In addition to its previously announced…

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