Advertisement

Topic: Over the top

Twitter Snags Amex and JBL Harman as First Advertisers for Live Original Sports Shows

Should boost the platform's revenues

Twitter's monetization efforts just got a boost: The San Francisco company, in conjunction with the National Basketball Association, has sold its first ads for live original sports video content, reeling…

How This New Platform Plans to Make Buying Ads on Streaming Services Easier

Tegna Media wants to reach cord cutters

Premion, a new division from Tegna Media, wants to be your one-stop shop for all things over the top. Instead of shopping around on different platforms, which all have their own…

Time Inc. Will Launch a Streaming Service With People and Entertainment Weekly

Plus, Sports Illustrated strikes a deal with Kobe Bryant

Undaunted by the massive proliferation of streaming services, Time Inc. is going over-the-top with a new service of its own. During its NewFronts presentation today at New York's Gotham Hall, the…

Turner's New Streaming Service Targets Movie Buffs With Classic and Cult Films

Partners with Criterion Collection on Filmstruck

Turner is starting to make good on its promise to launch three direct-to-consumer products by the end of the year. The Time Warner company partnered with the Criterion Collection to launch…

Crackle Partners With Comcast as It Heads Into Its Second Upfront

Cable provider will carry the streaming service's content

Crackle has spent the past year trying to position itself as a mainstream TV network, even going so far as breaking away from the digital-centric NewFronts. And as the Sony-owned…

Why Yahoo Is Treating the NFL's First Online-Only Livestream Like It’s the Super Bowl

More than 30 advertisers are on board

Yahoo is ready for its close-up. On Sunday morning, the 20-year-old Web portal will become the first online outlet to exclusively carry an NFL game when it streams the Buffalo Bills-Jacksonville…

Will Hulu's Interim CEO Be Able to Keep Everyone Happy?

Andy Forssell knows his content partners, and it looks like they're going to be his main job

Andy Forssell's appointment as interim CEO at Hulu isn't necessarily a surprise, but it does suggest that Hulu is worried about one thing and one thing only at the moment:…

Advertisement
Advertisement