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Topic: Outdoor

This Giant Shady Tower Tricks Beachgoers Into Avoiding the Sun by Offering Free WiFi

A clever twist on skin cancer PSAs

How do you get beach bums to take a break from the sun? If you're one nonprofit, by luring them into the shade with free WiFi. The Peruvian League Against Cancer…

Grolsch Literally Puts 400 Bottles of Beer on a Wall to Mark the Brand's Quadricentennial

Please, don't start singing

How does Grolsch beer celebrate its 400th birthday? By hiring street-art collective Graffiti Lite to create an outdoor 3-D installation from 400 swing-top Grolsch bottles. Don't worry, there's more to it…

This Insanely Large Billboard Will Light Up an Entire Block of Times Square Starting Tonight

Google is first to rent the 'jaw-dropping' space

An enormous eight-story digital billboard will light up Times Square Tuesday night, and Google will be the first company to run an ad campaign on it later this month. The billboard,…

Incredible Ikea Billboard Tips an Apartment Sideways to Become a Rock-Climbing Wall

Vertical stunt celebrates 30th store in France

Psst, maybe we shouldn't take this apartment—the floor seems kind of slanted. Ikea promoted the opening of its 30th store in France by building an apartment into a vertical rock-climbing wall.…

A U.S. Open Billboard Is Being Updated Daily to Include the Most Memorable Moments

Artist slowly tells the 'Story of the Open'

If you like good tennis and cool murals, then the U.S. Open has an advertising campaign for you. The tournament's organizers are paying an artist to climb up to a billboard…

Would These Crazy 3-D Ads Inspire You to Travel More?

French rail campaign plays to passions of passers-by

You're walking down the street and you see a giant 3-D mouth singing opera. Maybe you see an enormous, realistic rugby player taking a shower. Perhaps a gigantic Marilyn Monroe…

Fashion Ads Become Freakish and Haunting After Artist's Acid Wash

An attention-grabbing and grotesque guerrilla project

As if the Photoshop-perfect faces on outdoor ads weren't nightmarish enough, German street artist Vermibus ratchets up the horror by using chemicals to transform such posters into grotesque visions for…

Billboard Made With Rabbits Advertises a Pizza Made With Rabbit

An Easter special in bunny-burdened New Zealand

It's just like your mom always said: When life gives you a plague of rabbits, make a rabbit-pelt billboard.  Hell Pizza in New Zealand has been grabbing international attention in recent…

Clear Channel Outdoor Rolls Out New Mobile Platform ‘Connect’

San Francisco and D.C. will be the first U.S. markets

New York-based Clear Channel Outdoor is bringing its global interactive mobile advertising platform Connect, which uses NFC tags or QR codes on advertising panels at pedestrian-accessible sites, to U.S. markets…

Anonymous Donor Buys Thank-You Billboard for Batkid

Was that you, Bruce Wayne?

Just in case you thought the San Francisco Batkid story couldn't get any cuter, a mysterious billboard near the Bay Bridge is thanking the miniature hero, better known as 5-year-old…

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