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Topic: Outdoor

Would These Crazy 3-D Ads Inspire You to Travel More? French rail campaign plays to passions of passers-by

You're walking down the street and you see a giant 3-D mouth singing opera. Maybe you see an enormous, realistic rugby player taking a shower. Perhaps a gigantic Marilyn Monroe…

May 6, 2014, 11:01 AM EDT

Fashion Ads Become Freakish and Haunting After Artist's Acid Wash An attention-grabbing and grotesque guerrilla project

As if the Photoshop-perfect faces on outdoor ads weren't nightmarish enough, German street artist Vermibus ratchets up the horror by using chemicals to transform such posters into grotesque visions for…

April 22, 2014, 10:18 AM EDT

Billboard Made With Rabbits Advertises a Pizza Made With Rabbit An Easter special in bunny-burdened New Zealand

It's just like your mom always said: When life gives you a plague of rabbits, make a rabbit-pelt billboard.  Hell Pizza in New Zealand has been grabbing international attention in recent…

April 12, 2014, 10:21 PM EDT

Clear Channel Outdoor Rolls Out New Mobile Platform ‘Connect’ San Francisco and D.C. will be the first U.S. markets

New York-based Clear Channel Outdoor is bringing its global interactive mobile advertising platform Connect, which uses NFC tags or QR codes on advertising panels at pedestrian-accessible sites, to U.S. markets…

March 26, 2014, 5:11 PM EDT

Anonymous Donor Buys Thank-You Billboard for Batkid Was that you, Bruce Wayne?

Just in case you thought the San Francisco Batkid story couldn't get any cuter, a mysterious billboard near the Bay Bridge is thanking the miniature hero, better known as 5-year-old…

December 13, 2013, 8:09 AM EST

Is Your Dog or Cat Out Chasing Tail? Try These Pet Condoms. And no, they're not real

Got a pet on the prowl? Afraid Sparky's a sex addict? Then Animal Instinct Pet Condoms are for you. Too bad they're also fictional. Outdoor and online, the San Francisco…

October 10, 2013, 10:05 AM EDT

Husband Carries Through on Plan to Buy 50th Anniversary Billboard, Despite Wife's Death 'I wanted her to have some sort of recognition'

Well, any guy who fancies himself a romantic can pack it up today, because Milwaukee resident Joe Mikolajczak (aka the world's best husband) has commemorated what would have been his…

October 10, 2013, 8:18 AM EDT

Marketing a $400 Cooler Corey Maynard discusses growing the Yeti brand

Specs Who Corey Maynard New gig Vp, marketing, Yeti Coolers Old gig Vp, marketing, Gerber Legendary Blades Age 37 Your coolers have hard-core fans in the outdoor community. How do you take that base more mainstream? The solution is…

October 6, 2013, 10:38 PM EDT

Artists Create NeverWet Graffiti That Can Only Be Seen in the Rain Advertising won't be far behind

People are already using NeverWet (aka the silicon-based, water-repellent spray that's been getting all the buzz lately) to waterproof just about anything that can't squirm away. But here's an interesting…

October 4, 2013, 10:20 AM EDT

Chalk Billboard, Redrawn Twice Daily, Highlights Freshness at McDonald's DDB Warsaw partners with graffiti artist for hand-crafted ads

If the crowds seem larger than usual at a certain McDonald's in Warsaw, Poland, chalk it up to the menu. We're talking about a billboard-sized menu, hand-drawn in multicolored chalk…

May 10, 2013, 7:41 AM EDT

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