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Topic: Outdoor

Shiseido's Gender-Shifting Makeup Ad Wins Grand Prix in Film at Epica Awards

Mini, John Lewis and ElaN Languages also take top honors

BERLIN, Germany—Major marketers Mini Cooper and John Lewis shared the stage with little-known upstarts Shiseido and ElaN Languages in accepting Grand Prix honors from the Epica Awards. The France-based award show,…

Glad's Billboard Made of Oranges Is Honored Among the Year's Freshest Advertising

Ziploc also wins gold as Epica judges fall for packaging wrap

BERLIN, Germany—Not many U.S. ad campaigns were big winners Monday at the Epica Awards judging, and two that did score golds came from a surprising category. Packaging wrap competitors Ziploc (owned…

Camp Champ's Mobile Kitchen Is the Ultimate Tailgate Accessory

Plus, more gear for enjoying the great outdoors

This week, the Adweek staff is highlighting tailgating essentials including a drinking jacket with a koozie pocket, a portable kitchen and a stadium blanket that doubles as a seat cushion.…

After a Decade Away, Columbia Sportswear's 'One Tough Mother' Makes Her Comeback

Gert Boyle stars in new ads from North

This week, Gert Boyle, the 91-year-old chairman of Columbia Sportswear, returns to the company's commercials after a decade. "It was time for us to insert some sexiness back into our…

Today's Secret to Viral Marketing? One Clever Real-World Idea

5 tips for building global buzz from out-of-home ads

Want to create the next viral marketing smash online? Start by thinking outdoors and small.  Over the past few years, some of the most interesting—and nationally recognized—marketing campaigns that swept across…

Send a Tweet to Coke's Digital Billboard, and It'll Tell You Fun Facts About Your Name

The brand will even send you a photo

Following up its clever drinkable billboard for Coke Zero, Coca-Cola has launched another eye-catching outdoor idea, this time in Times Square. The new billboard continues to build off Coke's name-obsessed "Share…

Why It Looks Like the Cubs Are Wrapping Wrigley Field in Aluminum Foil

Reynolds' clever take on a rain tarp

When rain falls on Wrigley Field this season and the tarp gets rolled onto the field, Chicago Cubs fans will be treated to a clever marketing surprise. The Chicago Cubs and…

Hunger Games Campaign Brings Rebel Salute to Billboards Worldwide

For final installment, revolution is everywhere

The Hunger Games: Mockingjay Part 2, the next installment in the blockbuster movie series, will hit theaters in the fall, and by then, we'll all be revolutionaries. That's the idea behind…

This Giant Shady Tower Tricks Beachgoers Into Avoiding the Sun by Offering Free WiFi

A clever twist on skin cancer PSAs

How do you get beach bums to take a break from the sun? If you're one nonprofit, by luring them into the shade with free WiFi. The Peruvian League Against Cancer…

Grolsch Literally Puts 400 Bottles of Beer on a Wall to Mark the Brand's Quadricentennial

Please, don't start singing

How does Grolsch beer celebrate its 400th birthday? By hiring street-art collective Graffiti Lite to create an outdoor 3-D installation from 400 swing-top Grolsch bottles. Don't worry, there's more to it…

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