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Topic: out-of-home

Would These Crazy 3-D Ads Inspire You to Travel More? French rail campaign plays to passions of passers-by

You're walking down the street and you see a giant 3-D mouth singing opera. Maybe you see an enormous, realistic rugby player taking a shower. Perhaps a gigantic Marilyn Monroe…

May 6, 2014, 11:01 AM EDT

Despite FAA Ban, More Marketers Take to the Skies With Drones Viral videos and advertisers stage illicit liftoffs

Based on how often you hear them mentioned, you’d think drones were so commonplace you wouldn’t be able to throw a rock without knocking one or two out of the…

May 4, 2014, 8:22 PM EDT

New Invention Creates Aromatic Bubbles That Can Be Branded in Flight Get a whiff of SensaBubble

SensaBubble sounds (and looks) like something Wile E. Coyote would use in his Sisyphean pursuit of the Road Runner, but it's actually a real idea that could become a popular…

May 2, 2014, 10:23 AM EDT

Fashion Ads Become Freakish and Haunting After Artist's Acid Wash An attention-grabbing and grotesque guerrilla project

As if the Photoshop-perfect faces on outdoor ads weren't nightmarish enough, German street artist Vermibus ratchets up the horror by using chemicals to transform such posters into grotesque visions for…

April 22, 2014, 10:18 AM EDT

Smart Cars Will Fit Anywhere, Even in the Slim Space Between Other Ads Clever placement on Madrid displays

In a world of crowded ad spaces and precious few parking spaces, Mercedes and Madrid agency Contrapunto BBDO are hoping to make the most of both shortcomings with these cleverly…

April 17, 2014, 4:39 PM EDT

Billboard Made With Rabbits Advertises a Pizza Made With Rabbit An Easter special in bunny-burdened New Zealand

It's just like your mom always said: When life gives you a plague of rabbits, make a rabbit-pelt billboard.  Hell Pizza in New Zealand has been grabbing international attention in recent…

April 12, 2014, 10:21 PM EDT

Taco Bell Buys Its First Instagram Ads to Push Waffle Tacos Big millennial appeal includes Vine, too

Taco Bell's "Wake Up Live Mas" campaign entails a clever TV push, radio ads, in-store point-of-purchase and earned social media—all common marketing fare nowadays. At the same time, the Irvine,…

March 27, 2014, 4:09 PM EDT

Check Out How Brands Are Going Big for Super Bowl XLVIII New York is a marketing extravaganza

If you are coming to New York for the Super Bowl, get ready to see some elaborate branding as you walk the city's streets. Adweek photographers shot the scene for…

January 26, 2014, 8:57 PM EST

Rihanna Joins Budweiser, Takes Beer Giant's Music Pitch to 85 Countries Songstress teams with Jay-Z for beer brand's global appeal

Apparently taking a cue from Coke's global music efforts, Budweiser today has announced a deal with Rihanna that entails a multifaceted initiative launching in 85 countries and builds on the…

July 10, 2013, 12:25 PM EDT

Our Selection of the Most Eye-Catching Ads on Billboards [Updated] New levels of creativity

The outdoor industry will be the first to tell you it gets no respect. There’s a history behind that: a billboard was for decades an afterthought, tossed in only as…

March 11, 2013, 11:29 PM EDT

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