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Topic: out-of-home

Why Samsung Turned a Russian Building Into a Massive Digital Billboard

Promotes the size of its phones

Samsung makes big smartphones and now has a clever way to advertise just how big they are in Europe. This week, the brand installed a massive 80-by-40 meter digital billboard onto…

Netflix's Outdoor Ads Let Snapchat Users Swap Faces With Characters Like Frank Underwood

French passersby trade places

Netflix's latest out-of-home campaign lets Snapchat users in France swap faces with its TV characters including House of Cards' Frank Underwood and the namesake of Unbreakable Kimmy Schmidt. Urban passersby can…

Snapchat Is Running Sneakily Fun Billboard Ads That Only Its Users Will Understand

Community geofilters are highlighted

Snapchat has been running 50 static billboard ads that cleverly wink and nod at its users in several cities. In each case, the ephemeral app's main image for the roadside billboards…

IHeartMedia’s NYC Outpost Is Modular and Modern

And the CEO met the designer at Burning Man

A radio broadcasting and out-of-home advertising company, iHeartMedia is thriving in an era of streaming services and banner ads. The cheekily named company—formerly Clear Channel Communications—knows that the devil is…

Send a Tweet to Coke's Digital Billboard, and It'll Tell You Fun Facts About Your Name

The brand will even send you a photo

Following up its clever drinkable billboard for Coke Zero, Coca-Cola has launched another eye-catching outdoor idea, this time in Times Square. The new billboard continues to build off Coke's name-obsessed "Share…

Why an Out-of-Home Advertising CEO Is Bullish About Digital

Scott Wells talks real-time marketing for traditional media

Specs Current gig CEO, Clear Channel Outdoor Americas Previous gig Operating partner, Bain Capital Age 46 Why join Clear Channel now? I'm coming from the operational part of Bain Capital, so my job was…

Red Bull Tries to Energize Millennials With Zero Calories and New Flavors

Daylight Savings launch will wake you up as clock springs forward

Red Bull and its longtime agency, Kastner and Partners, today are unveiling the energy drink brand's biggest U.S. product launch with an out-of-home and digital-video campaign. The campaign expands Red Bull Editions—drinks…

HomeAway Invests 'Tens of Millions of Dollars' in Global Campaign

New CMO wants to appeal to modern families, pet owners and millennials

HomeAway last summer hired its first global chief marketing officer in Mariano Dima, who had served in the same role for Visa Europe, and promised to increase ad spending worldwide…

N.Y. Subway Riders Can Now Shop on Amazon While Underground

Digital out-of-home ads target 1.2 million people daily

Earlier this year, design firm Control Group partnered with New York's Metropolitan Transportation Authority to roll out large digital kiosks underground that display maps of the city's transit systems. Today,…

This Insanely Large Billboard Will Light Up an Entire Block of Times Square Starting Tonight

Google is first to rent the 'jaw-dropping' space

An enormous eight-story digital billboard will light up Times Square Tuesday night, and Google will be the first company to run an ad campaign on it later this month. The billboard,…

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