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Topic: out-of-home

This Insanely Large Billboard Will Light Up an Entire Block of Times Square Starting Tonight Google is first to rent the 'jaw-dropping' space

An enormous eight-story digital billboard will light up Times Square Tuesday night, and Google will be the first company to run an ad campaign on it later this month. The billboard,…

November 17, 2014, 2:51 PM EST

Why Tech Brands Are Suddenly in Love With Billboards and Subway Ads Out-of-home drives app downloads

A few years ago, out-of-home advertising was still primarily used by either big, traditional brands or local businesses. But as technology becomes more engrained in everyday life, companies like Facebook,…

November 13, 2014, 1:01 PM EST

Incredible Ikea Billboard Tips an Apartment Sideways to Become a Rock-Climbing Wall Vertical stunt celebrates 30th store in France

Psst, maybe we shouldn't take this apartment—the floor seems kind of slanted. Ikea promoted the opening of its 30th store in France by building an apartment into a vertical rock-climbing wall.…

September 12, 2014, 10:07 AM EDT

A U.S. Open Billboard Is Being Updated Daily to Include the Most Memorable Moments Artist slowly tells the 'Story of the Open'

If you like good tennis and cool murals, then the U.S. Open has an advertising campaign for you. The tournament's organizers are paying an artist to climb up to a billboard…

September 2, 2014, 10:12 AM EDT

Are Highway Billboards Becoming the New Home of High Art? Advocacy groups turn interstates into galleries

Advertisers may dominate the lion's share of America's billboards, but roadside signs seem to be an increasingly popular medium for artists as well. A number of billboard installations have been popping…

August 19, 2014, 10:06 AM EDT

50-Foot Dead Parrot Drops Into London to Promote Monty Python Reunion Remarkable bird, beautiful plumage

What's a Monty Python reunion without a dead parrot? And why settle for a simple prop you can bang on the counter when you could have a monstrous, 50-foot-tall dead…

July 16, 2014, 10:22 AM EDT

These Trippy 3-D Paintings Will Baffle Your Brain and Spark Your Creativity Is 'reverspective' the next frontier for outdoor ads?

Here's an idea that could make outdoor advertising not only more attention-grabbing but also more shareable. Given how many awards show judges were mesmerized by Honda's mind-bending "Illusions" ad from mcgarrybowen…

July 3, 2014, 11:12 AM EDT

So Why Is AshleyMadison Featuring Hillary Clinton in a Billboard, Anyway? This time, affair site's newsjacking doesn't even make sense

Should we expect better of AshleyMadison.com? Definitely not. But while this isn't the first time the adultery website has used a politician's past to promote its ideals (heck, it's not…

June 30, 2014, 5:16 PM EDT

FX Pulls Disturbing Eye-Worm Billboards for The Strain They weren't exactly a hit with parents

The worm has been turned away. Billboards for FX's The Strain, with creepy critters crawling out of (or perhaps boring into?) human eyeballs, are apparently too much for some folks to…

June 30, 2014, 10:54 AM EDT

Lawsuit Claims Woman Was a Victim of Dexter's Creepy Advertising Fall blamed on 'shocking and menacing' stairwell ad

Dexter usually doesn't leave his victims alive, but this seems to be an exception. Ajanaffy Njewadda claims in a lawsuit that she fell, broke her ankle and suffered a concussion last…

June 27, 2014, 10:00 AM EDT

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