Out of Home | Adweek
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Topic: Out of Home

IPG Invests in OOH Tech Firm, ADstruc Holding company's Rapport has working pact

As a part of Interpublic’s investment in technology platform ADstruc, the holding company’s Rapport U.S. unit has agreed to work with the company which enables it to shift purchasing of…

March 11, 2014, 1:36 PM EDT

Times Square Plus Facebook and WeChat Equals 54,000 Photo Submissions for HTC Electronics seller likes results from unusual effort

Brands don't typically allow campaign metrics to go public unless they've exceeded expectations. With that in mind, HTC today says a just-wrapped 11-week campaign that mixed global social media with…

February 11, 2014, 11:45 AM EST

Why Captain Morgan and Starz Are Pointing Cannons at Each Other From Duelling L.A. Billboards Thar she blows

Duelling billboards? Yes, indeed, that's what Starz is going for—in a fun partnership with Captain Morgan—with this outdoor campaign in Los Angeles for its new Michael Bay-produced pirate show Black…

January 30, 2014, 4:58 PM EST

Can LivingSocial Bounce Back? CMO Barry Judge says this is its best holiday season ever

After 13 years at retailer Best Buy, Barry Judge last February joined LivingSocial as marketing chief, right around the time the daily-deals site looked like a sinking ship. Industry watchers…

December 16, 2013, 10:26 PM EST

D.C. Metro Ad Says Women Care More About Shoes Than Train Reliability Campaign touting progress takes big step backward

The D.C. Metro's newest ad campaign, dubbed "Metro Forward," took a giant step backward recently with a sexist print ad that suggests women would rather talk about shoes than public…

December 4, 2013, 8:57 AM EST

Chinese Ad Campaign Urges People to Stop Eating Dogs and Cats It's apparently a serious problem

"Say no to dog or cat meat." That's the message in 279 new ads being plastered across Chinese train stations, bus stations and elevators by a pet advocacy group called…

November 14, 2013, 11:10 AM EST

This Cincinnati Agency Doesn’t Shy Away From Traditional Work Curiosity Advertising is expanding its digital disciplines

Specs Who Matt Fischer (l.), president and chief creative officer; Greg Livingston, partner and chief development officer What Full-service agency Where Cincinnati While agency startups typically showcase one or two digital specialties at their…

November 7, 2013, 8:41 AM EST

Highway Loop Becomes Massive Pink Ribbon for Cancer Awareness Icelandic stunt grabs attention from the air or the ground

Here's a simple, clever and well-executed idea from our friends in Iceland. Agency Brandenburg partnered with the Icelandic Cancer Society to paint a looping highway ramp pink in celebration of…

October 10, 2013, 11:07 AM EDT

Artists Create NeverWet Graffiti That Can Only Be Seen in the Rain Advertising won't be far behind

People are already using NeverWet (aka the silicon-based, water-repellent spray that's been getting all the buzz lately) to waterproof just about anything that can't squirm away. But here's an interesting…

October 4, 2013, 10:20 AM EDT

Oops! Clear Channel Billboard Features UNLV Coach Who Left Two Years Ago Funny way of selling basketball tickets

What in the name of Jerry Tarkanian was the University of Nevada-Las Vegas's marketing team thinking? They actually weren't dreaming of past basketball glory this week when a Sin City…

September 6, 2013, 1:18 PM EDT

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