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Topic: Out of Home

Why an Out-of-Home Advertising CEO Is Bullish About Digital

Scott Wells talks real-time marketing for traditional media

Specs Current gig CEO, Clear Channel Outdoor Americas Previous gig Operating partner, Bain Capital Age 46 Why join Clear Channel now? I'm coming from the operational part of Bain Capital, so my job was…

This Giant Shady Tower Tricks Beachgoers Into Avoiding the Sun by Offering Free WiFi

A clever twist on skin cancer PSAs

How do you get beach bums to take a break from the sun? If you're one nonprofit, by luring them into the shade with free WiFi. The Peruvian League Against Cancer…

Microsoft's Bus Shelters Make You Feel Like You're Inside Its New Video Game

Getting immersive for Sunset Overdrive

If you're like a lot of commuters these days, you're glued to your smartphone while sitting at a bus stop. So, how do advertisers get your attention? Microsoft, for one,…

Another Subway Ad Blows a Woman's Hair Around as Trains Arrive, but There's a Twist

Worthy follow-up to a hit idea

A Swedish subway ad got a lot of attention earlier this year by showing a woman's hair blowing beautifully in the wind whenever a train arrived. And now it has…

Marketers Are Taking Out-of-Home to the Next Level With Digital Activations

Coca-Cola and Jimmy Dean among the brands seeing results

Out-of-home experiential advertising can be a boon to brand awareness, but recent campaigns from Coca-Cola and Jimmy Dean show how marketers are trying to magnify the effect of these efforts…

Reebok Gets Into the Bacon Business, Catering to CrossFitters' Sizzling Indulgence

Brand ships meat to athletes and takes it on the road

It's a big week for that neighbor of yours who can do a hundred pull-ups and toss tractor tires 20 yards. The CrossFit Games kicks off this week, and to…

50-Foot Dead Parrot Drops Into London to Promote Monty Python Reunion

Remarkable bird, beautiful plumage

What's a Monty Python reunion without a dead parrot? And why settle for a simple prop you can bang on the counter when you could have a monstrous, 50-foot-tall dead…

Q&A: How a Reality TV Show Pranked America With Fake Celebrity Divorce Ads

Good buzz requires patience, WEtv president says

We've been had. It turns out that one man's heroic billboard crusade to prevent celebrity divorce was actually a hoax by WEtv to advertise its new show Marriage Boot Camp:…

IPG Invests in OOH Tech Firm, ADstruc

Holding company's Rapport has working pact

As a part of Interpublic’s investment in technology platform ADstruc, the holding company’s Rapport U.S. unit has agreed to work with the company which enables it to shift purchasing of…

Times Square Plus Facebook and WeChat Equals 54,000 Photo Submissions for HTC

Electronics seller likes results from unusual effort

Brands don't typically allow campaign metrics to go public unless they've exceeded expectations. With that in mind, HTC today says a just-wrapped 11-week campaign that mixed global social media with…

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