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Topic: Out of Home

Nivea Made a Waterslide That Applies Sunscreen to Kids, So Parents Don't Have to Do It

FCB Cape Town's new invention

Summer at the beach for parents means the dreaded slathering of sunscreen on their kids. And when the kids want to get out and play in the sand and water,…

Mobile Advertisers Are Successfully Targeting Tourists on Double-Decker Buses

Sprint sees big engagement

If you hop on a double-decker tourist bus in New York, San Francisco, Los Angeles or Chicago, you'll likely see a targeted mobile ad thanks to Vector Media's geofencing and…

Life-Sized Action Figures Are Popping Up Around the World to Promote Overwatch

Boxed statues appear in Hollywood, Paris and Busan

Sometimes, a big video game launch requires something suitably big to promote it. To mark the launch of its long-awaited new title, Overwatch, Blizzard Entertainment has partnered with Droga5 to create…

Ad of the Day: Carlsberg Created a Chocolate Bar. It's a Bar. Made Entirely of Chocolate

Grab a pint, eat the glass

In a departure from its usual fermented fare, Carlsberg has offered a new experience: A chocolate bar—that is, a drinking establishment made entirely out of chocolate. The brewer built the edible…

A Bank Set Up This 10-Foot-Tall ATM to Celebrate the Arrival of NBA All-Stars

Not exactly easy money

It's not often you find yourself admiring a super inconvenient banking feature, but this time is a worthwhile exception. BMO Financial, also known as Bank of Montreal, sparked some digital buzz…

Coors Light Is Offering Neighborhood-Specific Mobile Music to New Yorkers

Brew brand partners with Shazam and Intersection

New York is a metropolis where residents take pleasure in walking from neighborhood to neighborhood, exploring the plethora of sights and sounds the city has to offer. In the coming…

How Showtime Is Marketing Its New Drama 'Billions' to Wall Street

Hopes to turn financial sector into influencers

While HBO got the mafia to pay attention to The Sopranos, and AMC played up Mad Men to the agency world, Showtime is taking its new show Billions to the…

American Atheists Say Santa Won't Be Mad at You for Skipping Church

New holiday billboard raises some eyebrows

It's almost time to find out if you're getting all the gifts on your list this holiday season, or if you'll wake up Christmas morning to a stocking chock-full of…

No Packing. No Lines. This Startup Wants to Shake Up Holiday Shipping by Coming to You

Shyp launches ad blitz in New York

There's a lot to look forward to during the holiday season, but waiting in a long line to ship your presents isn't one of them. Former software engineer Kevin Gibbon launched…

Glad's Billboard Made of Oranges Is Honored Among the Year's Freshest Advertising

Ziploc also wins gold as Epica judges fall for packaging wrap

BERLIN, Germany—Not many U.S. ad campaigns were big winners Monday at the Epica Awards judging, and two that did score golds came from a surprising category. Packaging wrap competitors Ziploc (owned…

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