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Topic: Out of Home

Another Subway Ad Blows a Woman's Hair Around as Trains Arrive, but There's a Twist Worthy follow-up to a hit idea

A Swedish subway ad got a lot of attention earlier this year by showing a woman's hair blowing beautifully in the wind whenever a train arrived. And now it has…

October 6, 2014, 12:15 PM EDT

Marketers Are Taking Out-of-Home to the Next Level With Digital Activations Coca-Cola and Jimmy Dean among the brands seeing results

Out-of-home experiential advertising can be a boon to brand awareness, but recent campaigns from Coca-Cola and Jimmy Dean show how marketers are trying to magnify the effect of these efforts…

September 29, 2014, 12:08 AM EDT

Reebok Gets Into the Bacon Business, Catering to CrossFitters' Sizzling Indulgence Brand ships meat to athletes and takes it on the road

It's a big week for that neighbor of yours who can do a hundred pull-ups and toss tractor tires 20 yards. The CrossFit Games kicks off this week, and to…

July 25, 2014, 10:20 AM EDT

50-Foot Dead Parrot Drops Into London to Promote Monty Python Reunion Remarkable bird, beautiful plumage

What's a Monty Python reunion without a dead parrot? And why settle for a simple prop you can bang on the counter when you could have a monstrous, 50-foot-tall dead…

July 16, 2014, 10:22 AM EDT

Q&A: How a Reality TV Show Pranked America With Fake Celebrity Divorce Ads Good buzz requires patience, WEtv president says

We've been had. It turns out that one man's heroic billboard crusade to prevent celebrity divorce was actually a hoax by WEtv to advertise its new show Marriage Boot Camp:…

May 30, 2014, 10:10 AM EDT

IPG Invests in OOH Tech Firm, ADstruc Holding company's Rapport has working pact

As a part of Interpublic’s investment in technology platform ADstruc, the holding company’s Rapport U.S. unit has agreed to work with the company which enables it to shift purchasing of…

March 11, 2014, 1:36 PM EDT

Times Square Plus Facebook and WeChat Equals 54,000 Photo Submissions for HTC Electronics seller likes results from unusual effort

Brands don't typically allow campaign metrics to go public unless they've exceeded expectations. With that in mind, HTC today says a just-wrapped 11-week campaign that mixed global social media with…

February 11, 2014, 11:45 AM EST

Why Captain Morgan and Starz Are Pointing Cannons at Each Other From Duelling L.A. Billboards Thar she blows

Duelling billboards? Yes, indeed, that's what Starz is going for—in a fun partnership with Captain Morgan—with this outdoor campaign in Los Angeles for its new Michael Bay-produced pirate show Black…

January 30, 2014, 4:58 PM EST

Can LivingSocial Bounce Back? CMO Barry Judge says this is its best holiday season ever

After 13 years at retailer Best Buy, Barry Judge last February joined LivingSocial as marketing chief, right around the time the daily-deals site looked like a sinking ship. Industry watchers…

December 16, 2013, 10:26 PM EST

D.C. Metro Ad Says Women Care More About Shoes Than Train Reliability Campaign touting progress takes big step backward

The D.C. Metro's newest ad campaign, dubbed "Metro Forward," took a giant step backward recently with a sexist print ad that suggests women would rather talk about shoes than public…

December 4, 2013, 8:57 AM EST

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