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Topic: Out of Home

Coors Light Is Offering Neighborhood-Specific Mobile Music to New Yorkers

Brew brand partners with Shazam and Intersection

New York is a metropolis where residents take pleasure in walking from neighborhood to neighborhood, exploring the plethora of sights and sounds the city has to offer. In the coming…

How Showtime Is Marketing Its New Drama 'Billions' to Wall Street

Hopes to turn financial sector into influencers

While HBO got the mafia to pay attention to The Sopranos, and AMC played up Mad Men to the agency world, Showtime is taking its new show Billions to the…

American Atheists Say Santa Won't Be Mad at You for Skipping Church

New holiday billboard raises some eyebrows

It's almost time to find out if you're getting all the gifts on your list this holiday season, or if you'll wake up Christmas morning to a stocking chock-full of…

No Packing. No Lines. This Startup Wants to Shake Up Holiday Shipping by Coming to You

Shyp launches ad blitz in New York

There's a lot to look forward to during the holiday season, but waiting in a long line to ship your presents isn't one of them. Former software engineer Kevin Gibbon launched…

Glad's Billboard Made of Oranges Is Honored Among the Year's Freshest Advertising

Ziploc also wins gold as Epica judges fall for packaging wrap

BERLIN, Germany—Not many U.S. ad campaigns were big winners Monday at the Epica Awards judging, and two that did score golds came from a surprising category. Packaging wrap competitors Ziploc (owned…

Olive Garden Hopes Customers Will Eat an Appetizer Created by a 13-Year-Old

Partners with MasterChef Junior for new menu items

Would you eat a dish designed by a 13-year-old? Olive Garden is hoping so. The restaurant chain is partnering with Fox's MasterChef Junior to add new items to its menu, with…

Samsung's Life-Saving Truck Screens Take Top Honors at Adweek's Isaac Awards

A project to prevent deaths on Argentina's narrow roads

Jumping behind the wheel in Argentina can sometimes be a dangerous experience. Because the country is striped with narrow two-lane roads, cars often pull into oncoming traffic hoping to overtake…

3 BBH Interns Created These Tiny Billboards Hoping to Make a Big Difference in the World

Little signs with a sizable impact

BBH New York's most recent crop of interns had a big task ahead of them this summer: create something famous. They also had a relatively miniscule $1,000 budget to bring…

In Clever Drone Stunt, Fantastic 4's Human Torch Comes to Life and Flies Around New York

Thinkmodo lights up the night while keeping things safe

It's a bird. It's a plane. No wait, it's just a human drone, on fire, flying through the sky. Viral video agency Thinkmodo, with its knack for pranks and crazy stunts, recently…

A Jurassic World Transport Crate Has Appeared in the Middle of a London Train Station

Beware of 'predatory livestock'

London's Waterloo Station has an attention-grabbing piece of cargo passing through: a crate made to hold "predatory livestock" for Jurassic World's fictional InGen Technologies. With the summer blockbuster's opening weekend just…

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