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Topic: Out of Home

A Jurassic World Transport Crate Has Appeared in the Middle of a London Train Station

Beware of 'predatory livestock'

London's Waterloo Station has an attention-grabbing piece of cargo passing through: a crate made to hold "predatory livestock" for Jurassic World's fictional InGen Technologies. With the summer blockbuster's opening weekend just…

Nivea Created a Doll That Gets Sunburned to Teach Kids About the Importance of Sunscreen

An instant illustration of consequences

Short of letting a child experience the lingering pain of a sunburn, how can you really teach them the importance of wearing sunscreen? Tell an overstimulated kid to wait 15 minutes…

Why an Out-of-Home Advertising CEO Is Bullish About Digital

Scott Wells talks real-time marketing for traditional media

Specs Current gig CEO, Clear Channel Outdoor Americas Previous gig Operating partner, Bain Capital Age 46 Why join Clear Channel now? I'm coming from the operational part of Bain Capital, so my job was…

This Giant Shady Tower Tricks Beachgoers Into Avoiding the Sun by Offering Free WiFi

A clever twist on skin cancer PSAs

How do you get beach bums to take a break from the sun? If you're one nonprofit, by luring them into the shade with free WiFi. The Peruvian League Against Cancer…

Microsoft's Bus Shelters Make You Feel Like You're Inside Its New Video Game

Getting immersive for Sunset Overdrive

If you're like a lot of commuters these days, you're glued to your smartphone while sitting at a bus stop. So, how do advertisers get your attention? Microsoft, for one,…

Another Subway Ad Blows a Woman's Hair Around as Trains Arrive, but There's a Twist

Worthy follow-up to a hit idea

A Swedish subway ad got a lot of attention earlier this year by showing a woman's hair blowing beautifully in the wind whenever a train arrived. And now it has…

Marketers Are Taking Out-of-Home to the Next Level With Digital Activations

Coca-Cola and Jimmy Dean among the brands seeing results

Out-of-home experiential advertising can be a boon to brand awareness, but recent campaigns from Coca-Cola and Jimmy Dean show how marketers are trying to magnify the effect of these efforts…

Reebok Gets Into the Bacon Business, Catering to CrossFitters' Sizzling Indulgence

Brand ships meat to athletes and takes it on the road

It's a big week for that neighbor of yours who can do a hundred pull-ups and toss tractor tires 20 yards. The CrossFit Games kicks off this week, and to…

50-Foot Dead Parrot Drops Into London to Promote Monty Python Reunion

Remarkable bird, beautiful plumage

What's a Monty Python reunion without a dead parrot? And why settle for a simple prop you can bang on the counter when you could have a monstrous, 50-foot-tall dead…

Q&A: How a Reality TV Show Pranked America With Fake Celebrity Divorce Ads

Good buzz requires patience, WEtv president says

We've been had. It turns out that one man's heroic billboard crusade to prevent celebrity divorce was actually a hoax by WEtv to advertise its new show Marriage Boot Camp:…

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