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Topic: Out of Home

Seamless Is Back With More Witty Poster Ads That New Yorkers Are Going to Love

Plus, an amusing spot from BBH

When you've lived in New York City for a while, you develop a certain impatience for, well, a lot of things. Selfie sticks, slow-walking people, Times Square, slow-walking people in…

This Ad-Tech Player Brilliantly Mocks the Douchey 'Bro-Bot' Epidemic in the Industry

Sonobi speaks to brands' concerns

The annoying buzz terms, the weird company names, the phony hype—few things in the world of business can be as absurd as the ad-tech industry. So who better to point…

These Brilliant U.K. Posters Ask Pokemon Go Players to Help Find Missing Persons

Targeting a roving crowd of seekers

British nonprofit Missing People wants some of the millions of Pokemon Go players traipsing the country to be on the look out for something other than cartoon creatures: actual humans. An…

Zipcar Can Now Track How Many People See Its Rolling Ad Campaign in Seattle and D.C.

Wrapping cars in data sensors

Zipcar is rolling out a campaign in Seattle and Washington D.C. that blends an old-school advertising technique with new technology—it's wrapping ads around cars and tracking how many people see…

Nivea Made a Waterslide That Applies Sunscreen to Kids, So Parents Don't Have to Do It

FCB Cape Town's new invention

Summer at the beach for parents means the dreaded slathering of sunscreen on their kids. And when the kids want to get out and play in the sand and water,…

Mobile Advertisers Are Successfully Targeting Tourists on Double-Decker Buses

Sprint sees big engagement

If you hop on a double-decker tourist bus in New York, San Francisco, Los Angeles or Chicago, you'll likely see a targeted mobile ad thanks to Vector Media's geofencing and…

Life-Sized Action Figures Are Popping Up Around the World to Promote Overwatch

Boxed statues appear in Hollywood, Paris and Busan

Sometimes, a big video game launch requires something suitably big to promote it. To mark the launch of its long-awaited new title, Overwatch, Blizzard Entertainment has partnered with Droga5 to create…

Ad of the Day: Carlsberg Created a Chocolate Bar. It's a Bar. Made Entirely of Chocolate

Grab a pint, eat the glass

In a departure from its usual fermented fare, Carlsberg has offered a new experience: A chocolate bar—that is, a drinking establishment made entirely out of chocolate. The brewer built the edible…

A Bank Set Up This 10-Foot-Tall ATM to Celebrate the Arrival of NBA All-Stars

Not exactly easy money

It's not often you find yourself admiring a super inconvenient banking feature, but this time is a worthwhile exception. BMO Financial, also known as Bank of Montreal, sparked some digital buzz…

Coors Light Is Offering Neighborhood-Specific Mobile Music to New Yorkers

Brew brand partners with Shazam and Intersection

New York is a metropolis where residents take pleasure in walking from neighborhood to neighborhood, exploring the plethora of sights and sounds the city has to offer. In the coming…

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