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Topic: Oscars

ABC Strikes Gold With the Oscars Network sells out broadcast, fetching $1.7 million per :30

With just under three weeks to go before the film world descends on Hollywood’s Dolby Theatre, ABC has sold the last available inventory in its broadcast of the 84th annual…

February 6, 2013, 11:57 AM EST

Twitter Hikes Promoted Trend for Super Bowl Looks to maximize revenues during biggest media days

Twitter's 24-hour Promoted Trend ad buy has sold for $120,000 per day during the last couple of years, allowing brands to occupy a prime slot on a popular site that…

January 22, 2013, 12:34 AM EST

Shtick’s Ahoy: Billy Crystal’s Oscars Draw 39.3M Viewers Numbers up despite creaky gags, smaller films

ABC may have played it safe with its telecast of the 84th Academy Awards, but Sunday’s rather toothless affair appears to have paid off in the ratings. According to preliminary Nielsen…

February 27, 2012, 4:54 PM EST

Eva Longoria Joins Will Arnett in Latest Hulu Commercial Video site airs its first spot on ABC

Will Arnett does his Will Arnett thing in Crispin Porter + Bogusky's latest ad for Hulu that aired during last night's Academy Awards show, which might still be going on…

February 27, 2012, 10:49 AM EST

10 Great Ads That Used to Be Movies To celebrate Oscars weekend, grab some popcorn and enjoy these commercial homages to Hollywood films

Everyone loves a good movie reference, and advertising is full of them. Witness the success, most recently, of Honda's tribute to Ferris Bueller's Day Off on the Super Bowl. There…

February 24, 2012, 12:01 PM EST

'People' Magazine Rolls Out the Red Carpet Partnerships with Gilt, Redbox promote Oscars coverage

This Sunday night, millions of viewers will tune into the Academy Awards to find out who takes home film’s top honors—and see who makes the “Best Dressed” lists. To capitalize…

February 23, 2012, 12:01 AM EST

I'm Still Big—It's the Pictures That Got Small Despite sagging ratings, bad hosts and ambivalence about unheard-of nominees, the Oscars remain golden with advertisers

Quick—who is Jean Dujardin? Bérénice Bejo? How about Bichir? Hazanavicius? Azera? The first four are nominees for this year’s Oscars, in the prestigious acting and directing categories. And the last? That’s…

February 20, 2012, 12:19 AM EST

ABC Sells Out Oscars At $1.7 million per :30, pricing flat versus 2011

On the heels of NBC’s lucrative Super Bowl sell-off, ABC has moved the last remaining advertising inventory in its 84th annual Academy Awards broadcast. Speaking to investors during the Walt Disney…

February 8, 2012, 8:35 PM EST

'The Washington Post' and Polyvore Join Forces for Oscars Fashion Fashionistas can win a feature in the paper

When it comes to awards season, nothing goes hand-in-hand better than high style and the Oscars’ red carpet. Inspired by that sartorial obsession surrounding film, a new collaboration has sprung…

January 24, 2012, 8:13 PM EST

Initiative Named Media AOR for Roadside Attractions Will handle planning, buying and digital marketing operations

In the midst of Hollywood awards season, IPG's media agency Initiative will be working with an Academy Award-winning client. Initiative has announced that it will be the media agency of…

January 18, 2012, 3:04 PM EST

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