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Topic: Oscars

Ad of the Day: Why Chobani Got Real on the Most Fake Night of the Year

Taking 'How Matters' to the Oscars

Pitching the virtues of "real" is an intriguing marketing choice on Oscar night, the fantasy industry's biggest Botoxed evening of the year. Then again, contrast is the underlying theme of…

Google Turns Andrew Stanton's TED Talk Into an Inspiring Oscars Ad

Pixar master on the power of stories

Those who stayed up to the (figuratively) bitter end of Sunday's Academy Awards telecast were treated to one of the strongest ads of the night—this one-minute spot from Google celebrating…

Arby's Buys Pharrell Williams' Hat for $44,100

Cool branded social play

Arby's is paying Pharrell Williams $44,100 for his Vivienne Westwood designer hat, which achieved Twitter fame when the pop artist wore the eye-catching lid during the Grammys on Jan. 27. The…

Ad of the Day: Cute, Quirky Chevy Commercial on the Oscars Was Made for $4,000

We talk to the director

Imagination and ingenuity can drive you almost anywhere—even to the Academy Awards telecast. So learned Jude Chun, a South Korean independent filmmaker whose delightful minute-long winning entry in Chevrolet and Mofilm's…

Brands Win the Oscars in Your Adweek Daily [Video]

John Tejada's picks of the day

Today, we look at Oscar brand winners, the hottest TV channel for drama, and the numbers that prove why TV is still so big.  

Bumpy Start for Oscars Live Streaming Initiative

Demand for ABC feed maxes out servers

ABC’s first pass at live-streaming the Academy Awards didn’t exactly go off without a hitch last night, as user demand knocked the service out of commission. The live video feed streaming…

MediaCom Studies Hollywood to Help Train Its Staff

Learning new ways to tell an interesting and compelling story

It’s late on a Monday morning and eight staffers at MediaCom are watching Argo. No, they’re not slacking off but rather learning how to tell a story from two Italian filmmakers:…

Oscars Produce Strange Promoted Tweets [Updated]

Oxygen's Kim Novak ad sticks out

When it came to real-time marketing for Sunday's Oscars, it was a success—if you were looking for bizarre results or if you work in Twitter's revenue department. The gala's red…

Muppets Take Manhattan Again, as Kermit Copes With a City of Animals for Lipton Tea

Spot breaks on the Oscars

How calming is Lipton tea? You'll be at peace even amid the animals (actually, make that the Animals) of New York City. In this new spot from London agency adam&eveDDB, our…

Take 2: Real-Time Marketing at the Oscars

Brands hope for better results than last year

Branded tweets during the Academy Awards Sunday night promise to inspire scores of reactions for the second year in a row. The 2013 Tinsel Town gala disappointed real-time marketing followers…

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