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Topic: Oscars

CBS to Win First February Sweeps Since 1998 Meanwhile, NBC falls to fifth place behind Univision

With just two nights remaining in the period, CBS is on track to win its first February sweeps in 15 years. Per Nielsen live-plus-same-day ratings for the period spanning Jan. 31…

February 26, 2013, 4:39 PM EST

Update: Oscars Ratings Rise 11 Percent Host MacFarlane may get last laugh as ABC’s preliminary deliveries are up

Viewers may have been divided on first-time Oscars host Seth MacFarlane, but the Family Guy auteur appeared to have struck a chord with Nielsen households. According to true fast national data…

February 25, 2013, 3:06 PM EST

The Onion Apologizes for Calling 9-Year-Old Actress the C-Word Oscars tweet mocked Quvenzhané Wallis

Satirical news outlet The Onion has apologized for taking its offbeat brand of humor a step too far during last night’s Oscars, when it referred to 9-year-old Best Actress nominee…

February 25, 2013, 12:45 PM EST

Jessica Chastain's Red Carpet Walk a Hit on Twitter, and Brands Pounce Marketers tap pre-Oscars buzz via Twitter

Around 6:25 p.m. ET, #JessicaChastain was the No. 2 trending topic on Twitter (behind #Oscars2013) after the actress made her red-carpet appearance before the Academy Awards. And then by around…

February 24, 2013, 7:41 PM EST

Boathouse Now Chobani's Lead Agency Boston shop replaces Leo Burnett

Chobani has named Boston-based independent Boathouse its lead creative agency. The Greek yogurt brand's advertising was previously handled by Publicis Groupe's Leo Burnett, which won the business in late 2011 after…

February 22, 2013, 6:16 PM EST

Scranton's ABC Affiliate Refuses to Run Dunder Mifflin Ad During the Oscars Once-fictional brand linked to NBC takes its business to Utica

It's a dispute petty enough to be a subplot on The Office. WNEP-TV, the ABC affiliate for the show's hometown of Scranton, Pa., is refusing to run a TV spot…

February 21, 2013, 5:57 PM EST

Which Entertainment Show Is the Most Flattering to Celebrities? Hairstyles dominate the conversation

Poor celebrities. It doesn’t matter how much they spend on their clothes or work out at the gym. Sooner or later they’re going to flash a little too much skin…

February 20, 2013, 6:16 AM EST

Some of the Best Movie Campaigns—From Blair Witch to Hunger Games Technology and social media give Hollywood ads real star power

The Oscars are back this Sunday, for the 85th time, and once again the world gets set to witness the motion picture industry honor its best, brightest and most beautiful—while…

February 18, 2013, 7:54 AM EST

Name the Event, and Some Marketer Will Be Ready to Exploit Social Media Marketing takes a big leap thanks to Oreo’s genius blackout Twitter ad

During the Oscars this Sunday night, nimbly crafted ads highlighting both golden moments and gaffes will stream into Twitter and Facebook feeds. And don’t be surprised next month if new-Pope-themed…

February 18, 2013, 7:51 AM EST

Oscar Strikes 85 Best-Picture Poses on This Year's Poster Great work by Olly Moss

For those of you who didn't get enough inane speeches, fashion-shaming and dumb celebrity catfights at the Grammys, don't worry. The Oscars are coming! This year's official Academy Awards poster—designed…

February 12, 2013, 11:37 AM EST