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Topic: Oscars

ABC Sells Out Oscars At $1.7 million per :30, pricing flat versus 2011

On the heels of NBC’s lucrative Super Bowl sell-off, ABC has moved the last remaining advertising inventory in its 84th annual Academy Awards broadcast. Speaking to investors during the Walt Disney…

February 8, 2012, 8:35 PM EST

'The Washington Post' and Polyvore Join Forces for Oscars Fashion Fashionistas can win a feature in the paper

When it comes to awards season, nothing goes hand-in-hand better than high style and the Oscars’ red carpet. Inspired by that sartorial obsession surrounding film, a new collaboration has sprung…

January 24, 2012, 8:13 PM EST

Initiative Named Media AOR for Roadside Attractions Will handle planning, buying and digital marketing operations

In the midst of Hollywood awards season, IPG's media agency Initiative will be working with an Academy Award-winning client. Initiative has announced that it will be the media agency of…

January 18, 2012, 3:04 PM EST

Oscars Marketing Team Forced to Rethink Strategy Last year's production was a huge flop

With producer Brett Ratner and host Eddie Murphy out, and Brian Grazer and Billy Crystal picking up those duties respectively, the Oscars’ marketing department and ad agency partners are now…

November 11, 2011, 3:07 PM EST

Eddie Murphy Drops Out as Oscars Host Producer Brett Ratner stepped down yesterday

Eddie Murphy has dropped out as host of the 2012 Oscars, the Academy of Motion Pictures Arts and Sciences announced today. His resignation comes just a day after the telecast’s…

November 9, 2011, 3:54 PM EST

50 Ads Starring Oscar Winners A few great spots, some amusing ones, and some real duds

There's a lingering perception that actors who do commercials are either desperate or hacks. In fact, neither is necessarily true. Looking back at all the Academy Award winners since 1970—the…

April 15, 2011, 9:10 AM EDT

In snubbing Haim, Hollywood gets last word

It's never too late to give Corey Haim another beatdown. Hollywood took what may be its last opportunity to snub the late actor—whose entire life after The Lost Boys was…

February 28, 2011, 1:01 PM EST

Adweek live blogging the Oscars on Sunday

If you enjoyed our live blog of the Super Bowl commercials, join us this Sunday as we head west to live blog the 83rd Academy Awards telecast. I'll be hosting,…

February 25, 2011, 1:29 PM EST

50 great ads (or not) starring Oscar winners

To celebrate this Sunday's Academy Awards, we've collected 50 ads starring Oscar winners, ranging from the '60s (Dustin Hoffman for Volkswagen) to the present day (Timothy Hutton and Cuba Gooding…

February 23, 2011, 12:46 PM EST

James Franco readies awkward Oscar jokes

It's a truism in television that nobody watches the Oscars for the host. Granted, that person has the heaviest burden of the evening, except maybe for the celebrities who have…

February 18, 2011, 3:03 PM EST

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