Topic: Oscars

Samsung Will Go Door to Door to Generate Emmys Buzz

Epic celeb selfie is 'so last spring,' vp says

While Samsung turned to Ellen DeGeneres to facilitate an epic selfie moment during the 2014 Oscars, the brand for tonight's Emmys broadcast on NBC is going door to door to…

The Oscars Selfie Has Now Been Immortalized as a Painting in Twitter HQ

And they want Ellen to come admire it

If it's starting to feel like you'll never be able to escape that Oscars selfie, just imagine working at Twitter headquarters, where it's now an official piece of office art. Twitter…

Here Are the Most Effective Ads of 2014 (So Far)

Includes work from Budweiser, Procter & Gamble, Google—and a certain potato brand

As it turns out, a lot of people found they had dust in their eyes after sitting through Budweiser's poetic tale of star-crossed companions in its "Puppy Love" Super Bowl spot.…

Ad of the Day: Why Chobani Got Real on the Most Fake Night of the Year

Taking 'How Matters' to the Oscars

Pitching the virtues of "real" is an intriguing marketing choice on Oscar night, the fantasy industry's biggest Botoxed evening of the year. Then again, contrast is the underlying theme of…

Google Turns Andrew Stanton's TED Talk Into an Inspiring Oscars Ad

Pixar master on the power of stories

Those who stayed up to the (figuratively) bitter end of Sunday's Academy Awards telecast were treated to one of the strongest ads of the night—this one-minute spot from Google celebrating…

Arby's Buys Pharrell Williams' Hat for $44,100

Cool branded social play

Arby's is paying Pharrell Williams $44,100 for his Vivienne Westwood designer hat, which achieved Twitter fame when the pop artist wore the eye-catching lid during the Grammys on Jan. 27. The…

Ad of the Day: Cute, Quirky Chevy Commercial on the Oscars Was Made for $4,000

We talk to the director

Imagination and ingenuity can drive you almost anywhere—even to the Academy Awards telecast. So learned Jude Chun, a South Korean independent filmmaker whose delightful minute-long winning entry in Chevrolet and Mofilm's…

Brands Win the Oscars in Your Adweek Daily [Video]

John Tejada's picks of the day

Today, we look at Oscar brand winners, the hottest TV channel for drama, and the numbers that prove why TV is still so big.  

Bumpy Start for Oscars Live Streaming Initiative

Demand for ABC feed maxes out servers

ABC’s first pass at live-streaming the Academy Awards didn’t exactly go off without a hitch last night, as user demand knocked the service out of commission. The live video feed streaming…

MediaCom Studies Hollywood to Help Train Its Staff

Learning new ways to tell an interesting and compelling story

It’s late on a Monday morning and eight staffers at MediaCom are watching Argo. No, they’re not slacking off but rather learning how to tell a story from two Italian filmmakers:…