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Topic: Oscars

MediaCom Studies Hollywood to Help Train Its Staff Learning new ways to tell an interesting and compelling story

It’s late on a Monday morning and eight staffers at MediaCom are watching Argo. No, they’re not slacking off but rather learning how to tell a story from two Italian filmmakers:…

March 2, 2014, 10:41 PM EST

Oscars Produce Strange Promoted Tweets [Updated] Oxygen's Kim Novak ad sticks out

When it came to real-time marketing for Sunday's Oscars, it was a success—if you were looking for bizarre results or if you work in Twitter's revenue department. The gala's red…

March 2, 2014, 9:06 PM EST

Muppets Take Manhattan Again, as Kermit Copes With a City of Animals for Lipton Tea Spot breaks on the Oscars

How calming is Lipton tea? You'll be at peace even amid the animals (actually, make that the Animals) of New York City. In this new spot from London agency adam&eveDDB, our…

February 28, 2014, 12:03 PM EST

Take 2: Real-Time Marketing at the Oscars Brands hope for better results than last year

Branded tweets during the Academy Awards Sunday night promise to inspire scores of reactions for the second year in a row. The 2013 Tinsel Town gala disappointed real-time marketing followers…

February 25, 2014, 4:09 PM EST

Blue Chippers Return to the Red Carpet American Express, McDonald’s, Sprint spiff up for Oscars

While two of the biggest advertisers have rotated out of ABC’s Academy Awards broadcast, many more blue-chip sponsors are returning to the Red Carpet. As first reported by Adweek, General Motors…

February 6, 2014, 1:37 PM EST

These Brands Won't Be Attending the Oscars Plus, Dreft helps bring the world a new Jonas baby

These Brands Won't Be Attending the Oscars

February 4, 2014, 1:00 PM EST

Two of the Oscars' Biggest Sponsors Have Decided Not to Return This Year Rivals have already swooped in

After a lengthy stretch during which they served as exclusive category sponsors of the Academy Awards, Hyundai and Coca-Cola have decided to leave the red carpet behind. The automaker and soft…

February 2, 2014, 10:03 PM EST

These 'Honest' Posters for Oscar Nominees Might Be Better Than the Real Ads Fine Photoshoppery from College Humor

Sometimes, parody posters actually make you want to see a movie more than the real ads do. That's definitely the case with a few of these "honest" Photoshop recasts of…

January 17, 2014, 10:32 AM EST

James Franco Endorses 'Consider This Sh*t' Ads Aimed at Getting Him an Oscar for Spring Breakers Won't happen

If this Oscar campaign for James Franco is successful, it could mark the first time a boobs-and-bongs flick gets anywhere near the uptight Academy Awards. Franco, recently seen getting his handsome…

October 14, 2013, 5:24 PM EDT

USA Today Takes Its Ad Meter Beyond the Super Bowl Sees room to expand

Ad Meter: It’s not just for Super Bowl ads anymore. USA Today is expanding its Super Bowl ad-rating platform to other categories of sports media. Ad Meter: The Year in…

May 19, 2013, 11:08 PM EDT

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