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Topic: Oscars

So, How Did Brands Do With Their Oscar Tweets on Sunday?

Highlights from the usual real-time shuffle

Everyone and their personal brand logged on to social media on Sunday night to let their followers know how much better they are than movie stars. Meanwhile, actual brands spent…

Ad of the Day: Scorsese Narrates Apple's Oscars Spot About Not Just Dreaming but Doing

'If you're dreaming, you're sleeping'

Apple scored Hollywood royalty in the form of Martin Scorsese for its latest iPad commercial, which got prime placement on Sunday night's Academy Awards—with the legendary director narrating the 60-second…

Ad of the Day: Comcast Beautifully Shows How a 7-Year-Old Girl Who Is Blind Imagines The Wizard of Oz

GS&P N.Y.'s seamless mix of craft and emotion

Here's an ad that should be a show-stopper during the Oscars on Sunday night. The beautiful 60-second spot from Comcast tells the story of Emily, a 7-year-old girl who was born…

Dove and Twitter Team Up to Address Hateful Tweets About Beauty on Oscar Night

Will women #SpeakBeautiful?

Coca-Cola didn't have much success turning nasty tweets into nice ones as part of its Super Bowl campaign. But now, Dove—in partnership with Twitter itself—will try to do something similar…

Oscars Relive the Glory of Past Winners in Stirring Ads for Sunday's Show

Can you name them all?

The Oscars are just around the corner, so now's as good a time as any to start amping yourself up by revisiting past highlights. And the show's producers, with help…

Ad of the Day: Adobe Celebrates 25 Years of Photoshop With Colorful Oscars Spot

Set to Aerosmith's 'Dream On'

When you think of Photoshop these days, you might well envision fashion models being airbrushed within an inch of their lives. But there's so much more to the image-editing software,…

Ad of the Day: Cadillac's 'Dare Greatly' Launch Spot Has Teddy Roosevelt but No Car

Teaser sets the stage for an extensive Oscars push

I'm not sure Cadillac's "Dare Greatly" spot—ushering in a big new campaign that will break Sunday on the Oscars—will ever win any awards. But the commercial, among the automaker's first…

The Nominations Are Out, and Here's a New Eye-Bending Oscars Ad With Neil Patrick Harris

In the category of visual effects

Whether you agree with the nominations (The Lego Movie was ROBBED), it's an exciting day for Hollywood, as the Oscar contenders were announced this morning, including esteemed cinematographer Dick Poop. Everyone's…

Inside the Academy's Quest to Be Known as More Than Just the Oscars

First CMO is lifting the veil on a famed but faceless organization

Mickey Mouse, Ronald McDonald, the Geico gecko, Mr. Clean—brand icons so embedded in the global mind-set that babies can recognize them before they can even speak. And then there’s Oscar,…

Samsung Will Go Door to Door to Generate Emmys Buzz

Epic celeb selfie is 'so last spring,' vp says

While Samsung turned to Ellen DeGeneres to facilitate an epic selfie moment during the 2014 Oscars, the brand for tonight's Emmys broadcast on NBC is going door to door to…

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