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Topic: Oscars

How Lego Designed Its Own Oscar and Stole the Show

Michael McNally on the night's hottest souvenir

The best thing about the Oscars ceremony last night might very well have been pop band Tegan and Sara's performance of Everything Is Awesome, the least ironic song ever written,…

Here's How Google Instantly Built Real-Time Ads to Promote Oscar-Winning Movies

Data showed interest in winners lasts just 15 minutes

Google hit the Oscars with a rare real-time marketing campaign, one that quickly began promoting links to buy and stream the winning films moments after stars accepted their awards. Google said…

Lego's Movie May Have Been Snubbed, but It Still Dominated Digital Discussion at the Oscars

'Everything Is Awesome' sparked 47,290 mentions

For Lego's marketing team, everything is, well, awesome today when it comes to social buzz garnered from last night's Oscars.  According to Amobee's Brand Intelligence division, the toy brand received 47,290…

So, How Did Brands Do With Their Oscar Tweets on Sunday?

Highlights from the usual real-time shuffle

Everyone and their personal brand logged on to social media on Sunday night to let their followers know how much better they are than movie stars. Meanwhile, actual brands spent…

Ad of the Day: Scorsese Narrates Apple's Oscars Spot About Not Just Dreaming but Doing

'If you're dreaming, you're sleeping'

Apple scored Hollywood royalty in the form of Martin Scorsese for its latest iPad commercial, which got prime placement on Sunday night's Academy Awards—with the legendary director narrating the 60-second…

Ad of the Day: Comcast Beautifully Shows How a 7-Year-Old Girl Who Is Blind Imagines The Wizard of Oz

GS&P N.Y.'s seamless mix of craft and emotion

Here's an ad that should be a show-stopper during the Oscars on Sunday night. The beautiful 60-second spot from Comcast tells the story of Emily, a 7-year-old girl who was born…

Dove and Twitter Team Up to Address Hateful Tweets About Beauty on Oscar Night

Will women #SpeakBeautiful?

Coca-Cola didn't have much success turning nasty tweets into nice ones as part of its Super Bowl campaign. But now, Dove—in partnership with Twitter itself—will try to do something similar…

Oscars Relive the Glory of Past Winners in Stirring Ads for Sunday's Show

Can you name them all?

The Oscars are just around the corner, so now's as good a time as any to start amping yourself up by revisiting past highlights. And the show's producers, with help…

Ad of the Day: Adobe Celebrates 25 Years of Photoshop With Colorful Oscars Spot

Set to Aerosmith's 'Dream On'

When you think of Photoshop these days, you might well envision fashion models being airbrushed within an inch of their lives. But there's so much more to the image-editing software,…

Ad of the Day: Cadillac's 'Dare Greatly' Launch Spot Has Teddy Roosevelt but No Car

Teaser sets the stage for an extensive Oscars push

I'm not sure Cadillac's "Dare Greatly" spot—ushering in a big new campaign that will break Sunday on the Oscars—will ever win any awards. But the commercial, among the automaker's first…

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