Topic: Oscars

Periscope Would Like You to Reenact the Best Picture Nominees. But Please, No Bears

Plus, Twitter releases custom emojis and green room access

If Twitter doesn't create a custom emoji for a major event, did the event really happen? Sunday's Oscars will likely garner the largest TV audience for an entertainment program this year, and…

Why the Oscars Should End Up Being the Year's Most-Watched Entertainment Program

But will #OscarsSoWhite help or hurt ratings?

Between the #OscarsSoWhite controversy, Leonardo DiCaprio's relentless marketing push for an Oscar and what host Chris Rock has to say about all of it, Sunday's Oscars ratings are even harder…

A Copywriter's 10 Tips for Nailing the Perfect Oscar Acceptance Speech

How to make the most of those 45 seconds

If your last name is Fassbender, DiCaprio or Blanchett, you're sweating right now. Not only is the pressure of winning an Oscar weighing on you like an 8.5-pound chunk of…

How Oscar Became Hollywood’s Most Recognizable Leading Man

And he just got a makeover, too

Face-lifts are nothing new in Hollywood, but the one that made the news last week caused a stir nevertheless. The 88-year-old in question still had a strong jawline. His pecs…

The Oscars Is Still an All-Star Destination for Advertisers

Amex, Cadillac among brands paying record rates to be in the big show

Actors, directors and costume designers aren't the only ones poised to score on Hollywood's biggest night. The Oscars remains one of the most important events of the year for advertisers. The…

The Oscars Missed a Valuable Chance to Tell a More Inclusive Story

Diversity would only help ratings—and marketers

Hollywood loves a great sequel. Not simply because they offer opportunities to tell a story again. Sequels are high on the list of A-list directors and studio networks because the…

How the Academy Hopes to Move Beyond the 'Oscars So White' Firestorm

Managing the diversity crisis

During Oscars season, the Academy of Motion Picture Arts and Sciences is used to celebrating achievement in film and putting on a lavish awards show—not managing a public relations nightmare. But…

Inside the Relentless Marketing Push Behind Every Oscar Winner

Film festivals, talk shows and—for Leo—meeting the Pope

In this eventful and entertaining election year, the campaigning is not limited to Hillary and Bernie and Marco and Trump. Also out there stumping—for another high-profile and much-coveted albeit very…

Comcast Lets You Relive Classic Movie Moments in New Oscars Campaign

Goodby Silverstein & Partners created product-focused work

Everyone loves movies—and it's safe to say that Oscars viewers could use a quick refresher on the history of the Academy Awards, which have always been a magnet for both…

Kohl's Will Livestream on Periscope During Oscars' Red Carpet and Commercial Breaks

Retailer goes big on social

Kohl's is kicking off its Oscars exclusive sponsorship on social media today with the hashtag #AllTheGoodStuff. At the heart of the effort is the retailer's partnership with comedian Vanessa Bayer and Mindy…