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Topic: Oscars 2013

Smash Creators Craig Zadan and Neil Meron Rehired to Produce 2014 Oscars Duo pulled in viewers for awards, but not for their own show

The Academy of Motion Picture Arts and Sciences rehired Smash creators Craig Zadan and Neil Meron to produce the 2014 Oscars, The L.A. Times reported, after this year's show, produced…

April 17, 2013, 11:04 AM EDT

Real-Time Marketing During Oscars Fails to Deliver Much Brand Buzz Oreo-induced hangover as marketers debate the meaning of #rtm on Twitter

The debate about what is actual Twitter real-time marketing (#rtm) and what isn't seemed to hit a fingernails-on-the-chalkboard crescendo (#smh) during the Academy Awards. The only thing that seemed to…

February 25, 2013, 5:26 PM EST

The Onion Apologizes for Calling 9-Year-Old Actress the C-Word Oscars tweet mocked Quvenzhané Wallis

Satirical news outlet The Onion has apologized for taking its offbeat brand of humor a step too far during last night’s Oscars, when it referred to 9-year-old Best Actress nominee…

February 25, 2013, 12:45 PM EST

Samsung and Grey Poupon's Oscars Ads Win on Twitter Sentiment around Apple and Coke's spots wasn't as good, says Networked Insights

Samsung's big Oscars ad buy was a huge success on Twitter, according to data from Networked Insights, which found that the brand had the largest volume of social media chatter…

February 25, 2013, 12:08 PM EST

Oreo Tries Super Bowl Tweet Strategy at the Oscars Cookie tries to extend its tweet streak

Hey, it worked during the Super Bowl, so Oreo did its best to make Sunday night's Oscars part of a real-time Twitter marketing hot streak. The cookie brand put out…

February 24, 2013, 10:18 PM EST

Gucci Wins Battle of Dresses at the Oscars, Thanks to Jennifer Garner Oscar de la Renta, Prada also get buzz

The battle of the Oscar dresses appears to have gone to Gucci, at least when it comes to getting people talking on social media. Amy Adams and her Oscar de la…

February 24, 2013, 9:56 PM EST

Jessica Chastain's Red Carpet Walk a Hit on Twitter, and Brands Pounce Marketers tap pre-Oscars buzz via Twitter

Around 6:25 p.m. ET, #JessicaChastain was the No. 2 trending topic on Twitter (behind #Oscars2013) after the actress made her red-carpet appearance before the Academy Awards. And then by around…

February 24, 2013, 7:41 PM EST

Samsung Crashes the Oscars With Six TV Spots and Tim Burton For your consideration: Unicorn Apocalypse, the movie

A movie version of Unicorn Apocalypse doesn't sound like Oscar material, but Samsung is flooding this year's Academy Awards with ads around its development anyway, and has gotten a major…

February 24, 2013, 7:40 PM EST

All the Best Film Oscar Nominees in 2 Minutes Spare yourself the ceremony and take your pick from the trailers

Trailer Mash Oscars 2013

February 22, 2013, 2:43 PM EST

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