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Topic: Oscar Pistorius

Domestic Abuse Allegations Cause Brands to Rethink Sponsorships The incredible shrinking athlete endorsement deal: Part 1

NFL star Ray Rice indicted on charges of assault and domestic abuse. Adrian Peterson indicted on charges of aggravated assault and reckless injury to a child. Olympic hero Oscar Pistorius…

November 18, 2014, 10:49 AM EST

Lance Armstrong and Oscar Pistorius Get (Fake) Tiger Woods-Style Nike 'Winning' Ads Isn't winning awesome?

Does winning take care of everything? Perhaps for Tiger Woods. Probably not for some other athletes who've been on Nike's payroll. Here are some nicely done spoofs of the much-discussed…

March 28, 2013, 11:50 AM EDT

Oscar Pistorius Ad by Nike Not Looking Quite as Awesome Today Gun metaphor is one of several

Gun metaphors are probably never a good idea in sports marketing. But Nike is feeling the sting more than most today, having produced this ad in 2011 with Oscar Pistorius—who…

February 14, 2013, 12:54 PM EST

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